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Gartner Cool Vendor 2021 Blog. News and updates.

Tag: what is abm

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What Is ABM? 3 Reasons Every B2B Company Should Adopt It

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Every good B2B marketer knows there are many B2C strategies that simply won’t work for their industry. Marketing to a “company” and marketing to an individual customer are two very different things. That’s why it makes sense that a strictly B2B marketing practice would eventually come along. Account-based marketing (ABM) has become an especially popular […]

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