4 Reasons to Use LinkedIn for B2B Lead Generation

A lot goes into running a successful B2B company, but lead generation has to be right up there at the top.

Obviously, without any leads, you can’t have any sales.

However, without a sufficient amount of leads, it’s almost impossible to effectively test your funnel and make sure you’re seeing as many sales as possible.

So, while there are countless avenues you could take, this is why every company needs to invest in LinkedIn B2B lead generation.

4 Reasons to Focus on LinkedIn for B2B Lead Generation

With all of the options out there, why does LinkedIn B2B lead generation deserve a spot in your budget?

There are actually dozens, but if you’re on the fence, these four reasons should convince you it’s time to start looking for leads on LinkedIn right away.

1. LinkedIn Is the Best Social-Media Platform for B2B Lead Generation

For years after its inception, social media was a four-letter word among B2B marketers. An easy way to make sure no one took you seriously was by advocating the use of sites like Facebook and Twitter for advertising purposes.

Obviously, a lot has changed since then. Plenty of companies use social media for B2B marketing and have seen incredible results.

With that being said, while there is no shortage of social media platforms to choose from, none are as good for lead-generation as LinkedIn, and it’s not even close.

LinkedIn B2B lead generation represents 80% of successes among companies that use social media. Twitter is in second place with just 12.73% and Facebook trails by almost half that at 6.73%.

So, while every B2B company is different and you should test out all of your options, it’s best to begin your investment with LinkedIn.

2. LinkedIn’s Membership Is Increasing Dramatically

There’s more good news, too: LinkedIn’s users are increasing. Again, it’s by no small amount, either.

In 2016, the company reported that they were at 106 million active users every month. A year later, that number more-than-doubled, reaching 260 million active monthly users.

That, alone, is a substantial statistic. It means that, if you begin focusing on a LinkedIn B2B lead generation strategy now, there’s no reason to think that it won’t pay off for years and years to come.

Furthermore, this isn’t a matter of simply more people becoming Internet users all around the world or a global surge in social-media users. In fact, many reports claim that social-media giant Facebook is actually losing users and the same goes for Twitter, making LinkedIn’s staying power all the more impressive.

3. LinkedIn’s Active Users Are Really Active

The term “active user” can be a vague one as there’s no one definition accepted across every platform. Even “monthly active user” could mean someone who simply signs in once and then never returns.

However, in the case of LinkedIn, 40% of their monthly users are actually using the site every single day. That equates to roughly 134 million people logging into LinkedIn on a daily basis. Do you think any of them might be your leads?

Keep in mind, too, that unlike, say, Twitter or Facebook, there’s most likely a lot less mindless meandering happening on LinkedIn. People are on there for professional reasons, not arguing politics or sharing family photos. So, those 100+ million active users are extremely valuable.

4. Current and Future Decisionmakers Are on LinkedIn

Finally, LinkedIn seems to be especially popular among a very important cross-section for B2B companies. Not only are decision-makers – the most valuable leads possible – on LinkedIn, but Millennial decision-makers especially love the site. Of the 82 million Millennials using LinkedIn, more than 11 million of them are decision-makers. Lock them in now, and you could enjoy their companies’ business forever.

Increase Conversions from Your LinkedIn B2B Lead Generation Efforts

As you just saw, placing a bigger emphasis on LinkedIn B2B lead generation is a phenomenal way to increase the ROI on your marketing budget. Better still, it could also reduce how long you have to wait to see conversions.

Both are big wins.

However, we can actually take your LinkedIn B2B lead-generation efforts and supercharge their results. At Hushly, we created a platform specifically for B2B companies that often face high costs-per-acquisitions.

Best of all, you don’t have to change any part of your site, landing pages, or ads. Just add our platform to your current strategy and we guarantee an increase to all lead-gen and ABM conversions of at least 51%.

Ready to see how?

Just contact us today for a free demo.

How to Get Started with LinkedIn B2B Lead Generation

LinkedIn B2B lead generation

For years, LinkedIn was a bit of a paradox for B2B marketers.

On the one hand, you absolutely had to have a presence on this social media platform. It was the one place online you could be sure your prospects visited. Everyone has a LinkedIn account, even if they’re not incredibly active on it.

On the other hand, LinkedIn’s advertising platform used to seem as though it was designed as some kind of cruel practical joke. Even though the site had all of your leads listed with a ton of valuable information about them, ads featured next-to-no helpful features and costed a small fortune. You would have been better off paying for a billboard outside your prospect’s office.

Fortunately, that’s changed. Today, if you know what you’re doing, LinkedIn B2B lead generation could easily be one of your company’s best investments.

3 Tips for Getting Started with LinkedIn B2B Lead Generation

Over time, you’ll learn how to modify your company’s LinkedIn B2B lead generation strategy to best serve your unique goals.

For now, concentrate on just getting started by using the following tips. The sooner you are able to put a strategy into place, the sooner you can turn it into a force multiplier for your marketing budget’s ROI.

1. Focus Your Company’s Page on Lead Generation

This may be a beginner’s tip, but it’s also one that 99% of companies seem to miss completely.

If you look at most company’s LinkedIn accounts, it’s as if they’re trying to put you to sleep. A lot of them are literally the About Us section from their website cut-and-pasted into the account. It’s all accurate information, of course, but who cares? If it’s not generating leads for the company, it’s not making any difference.

Do not make this simple mistake.

Instead, turn your company’s profile into a lead generation machine.

Use your header image to show off what you do. Include engaging content like testimonials or even advertise that you have case studies in your profile.

Follow through with your company description. Use this space to pitch what your B2B business has to offer. Remember, only about the first two lines are displayed until a lead clicks, so make them count.

2. Use Content to Gain Social Proof

Content marketing isn’t just for your B2B company’s blog. You can also share those posts on LinkedIn. In fact, you should be sharing them and even creating unique posts on LinkedIn as much as possible.

There are two reasons for this.

First, if your post resonates with a lead, that may be all it takes to have them visit your website and reach out about possibly becoming a client.

Second, the more your posts generate interests from your LinkedIn following, the more likes, comments, and shares you’re likely to receive. Not only will that feedback help to increase the exposure of your piece, but it will also go a long way toward building up your social proof.

When it becomes clear to prospects on LinkedIn that your company is viewed as an authority, LinkedIn B2B lead generation will become much easier.

Also, keep in mind that you don’t have to limit your efforts only to content you’ve actually created. Unlike your actual blog, you can share others’ content on your LinkedIn account and simply offer a few sentences of commentary.

3. Create Separate Showcases for Each Segment

Another tragically overlooked opportunity for LinkedIn B2B lead generation is their showcase pages. Even though they’ve been around since 2013, most companies don’t take advantage of them.

In short, these are subpages you can add to your company’s profile to promote any subsidiaries. However, even if your business doesn’t have any official subsidiaries, you can still use showcase pages to market your company’s different initiatives and business units.

For example, if your accounting-software company serves the needs of small businesses, medium businesses, and enterprises, you could create a showcase page for each. This specificity will draw more interest and automatically segments your audience right from LinkedIn.

LinkedIn B2B Lead Generation

LinkedIn B2B lead generation could become one of your company’s highest ROI investments, especially because all of the above tips are free. So, even if you’re still not ready to dedicate any amount of your budget to LinkedIn ads, this social-media platform could still be a goldmine.

For best results, add Hushly to the mix. Use LinkedIn to drive traffic to your site and then let our software turn those visitors into qualified leads. We’re so confident in what we’ve built that we actually guarantee lead generation and ABM conversions will increase by at least 51%.

Contact us today to see how.