6 Best Demo Request Pages and Takeaways

With years of marketing experience, you understand the power of “show, don’t tell.” Your website tells buyers what you offer, but your product demos are a chance to back your words with a powerful demonstration. SaaS companies benefit the most from demos since words only give a glimpse of SaaS products. However, a quality demo allows buyers to dive into the full capabilities of a SaaS tool or platform.

How do you encourage more customers to sign up for product demos?

Explore some of the best demo request pages and learn what each example does well to reach its unique audiences.

What Is a Demo Request Page, and What Should It Include?

A demo request page is a separate landing page or pop-up that encourages customers to sign up for a product or service. A product demo shows customers a product’s capabilities. It’s also a chance to collect lead information to nurture leads into customers.

What should a demo request page include?

  • A simple, straightforward design with only one call to action (CTA): signing up for the demo
  • A quick explanation of what the demo includes
  • A large, clearly identifiable button for requesting a demo
  • A request a demo form to collect the customer’s email and other details to qualify and nurture the lead (The ideal form length is between three and five fields)

6 Best Demo Request Pages That Drive Results

Let’s look at demo landing page examples incorporating those tips and some unique takes on the demo page to learn how to increase demo requests.

1. Hushly

The Hushly demo request page minimizes distractions so customers fully focus on the demo. There’s not much text on the page – just two titles and a sentence describing what’s in the demo.

Why is this demo page design effective?

Customers who arrive on this page are already interested in the demo. The Hushly blog and other web pages did their job of convincing the reader to sign up. Now, the page minimizes any distractions, like long blocks of text, so the reader signs up for the demo before they change their mind.

Hushly also uses a gift card incentive to encourage customers to sign up for the demo. Incentives are an effective strategy to give visitors a little extra encouragement if they’re still on the fence.

Hushly’s demo request form removes all the extra fields and only asks for a business email and country. These details are enough to qualify leads while not being overwhelming for visitors. Remember, visitors are most likely to fill in forms if it doesn’t take too much time or effort.

Image from Hushly

2. Nutanix

Nutanix adds a pop of color to their demo request page to fill in the space without adding any distracting elements. The page only includes one picture, which shows a glimpse of what visitors will see in their demo.

Nutanix also minimizes its text. They have one headline and three sentences that encourage visitors to sign up and explain what the visitor is signing up for. Most visitors on this page came here already interested in Nutanix, so additional details aren’t necessary.

The request form has eight fields, including the essential request for a demo email. While this form is longer than the recommended average, it fits the audience. Nutanix markets to enterprises, which are generally larger businesses. The extra fields, like job title and job function, help the marketing team qualify demo leads to avoid focusing too much on irrelevant leads. It also helps marketers customize future interactions.

The purple submit button helps the demo signup stand out so visitors don’t forget to submit the form after filling it out.

Image from NUTANIX

3. TechTarget

TechTarget’s demo request page looks slightly different from the other two options.

What first stands out is the lack of links. TechTarget streamlines the web page by even removing the navigation bar at the top of the page. They want to ensure anyone visiting the product demo page has only one option: sign up for the demo.

TechTarget has more words on its product demo page than the first two examples. They take extra time to explain the demo, how TechTarget intends to use the visitor’s information, and directions on filling out the form.

TechTarget also uses a longer form with nine fields. The form fields will help TechTarget’s marketing team qualify leads and customize nurturing emails to ensure they address the right audience.

TechTarget takes customization seriously, adding a “Product(s) of Interest” field. This field tells the sales team what products to highlight in the demo and what email offers and information would be most relevant.

Image from TechTarget


NVIDIA offers a different demo request page experience. Instead of just one product or service, NVIDIA offers over a dozen options.

Despite many available demo downloads, it differentiates each option through colors and images and emphasizes the download buttons.

Each demo has an eye-catching image, a title in a different color, and a short description. Most descriptions only have one or two sentences.

The download buttons are bright green, standing starkly against the black background. NVIDIA doesn’t collect information in exchange for the download.

Image from NVIDIA

5. Check Point

Check Point’s demo request page shows another way to showcase multiple demos. While TechTarget asks visitors to choose products from a drop-down menu, Check Point created individual demo signup pages for each product.

Visitors first land in the Product Demo Center. This streamlined page has a one-sentence introduction before listing all four products with a small logo to differentiate them. Then, each product has a quick blurb helping customers choose the most relevant demo. Each blurb begins by highlighting a customer benefit.

Image from Check Point

Once customers click “request a demo,” they arrive on the individual landing pages. Each landing page no longer has a navigation bar at the top but entirely focuses on the demo to encourage visitors to act. A small form asks for the visitor’s email and phone number, staying within the recommended field number.

Check Point does add several paragraphs for each product so that customers can learn more about the products. The description highlights each product’s primary benefits and ends with a book a demo CTA, encouraging the reader to sign up for a free demo. The extra text works well for Check Point because they have multiple product demos. Therefore, they want to ensure each demo clearly outlines what makes it unique.

Image from Check Point

6. Snowflake

Snowflake always offers new live demos audiences can join, which is different than most company demo pages. Yet, it’s still very effective because live sessions allow more interaction. Their initial demo page includes a long list of upcoming demos visitors can join. A helpful addition Snowflake includes is search filters. Visitors can narrow demos by region, workload, and industry to help them find the most relevant demos.

The demo page doesn’t include a navigation bar, which minimizes distractions. Most of the page is blue and white, but the “Learn More” buttons for each live demo are bright orange, catching the eye immediately and encouraging visitors to select a demo.

Image from Snowflake

Additionally, each live demo also has an individual landing page. Like the main demo page, the individual demo pages also don’t have a navigation bar. Snowflake does have multiple paragraphs of information which help readers know what makes each demo unique since there are several demo options.

The individual landing pages each have a form of seven fields that capture the lead’s information and provide key details to customize and qualify leads. Just like the main demo page, the signup button is bright orange, which immediately draws the visitor’s eye.

Image from Snowflake

Capture Qualified Leads with Your Demo Pages

Interested buyers are signing up for your demos. Are you capturing their information efficiently enough to nurture and convert those quality leads?

Hushly makes the lead capture process a breeze.

Our sales engagement solutions easily automate the lead capture from your demo forms so you can respond and nurture leads much faster for higher conversion rates.

Ready to get started?

Find out more about our sales engagement solutions, and check out a free demo.

6 Useful Steps to Selling NaaS Demos

Your sales team has successfully scheduled a demo with a large client for whom your company can offer an efficient solution. It’s a little win that can often feel like a big one.

At this critical juncture, your biggest need is to present your product as the solution their company has been waiting for.

This does not mean an hour-long information dump where you cram in as many features as possible. Instead, you’ll need to determine how your product solves this buyer’s problem. Then, you’ll want to figure out how to deliver this solution convincingly to keep the sales process moving.

To help you with this, we’ve put together a 6-step guide that will help you learn how to demo a product.

1. Identify Pain Points through Front-End Discovery

Once you’ve contacted the buyer, you’ll need to ask smart questions to get to the bottom of their problems and then learn how to convey your solutions convincingly.

You need to know a lot about the buyer before effectively selling to them. Gather key information such as:

  • Who the buyers are that you’ll need to convince.
  • The company’s industry & niche.
  • Their current technology stack.
  • The specific pain points you can solve and how you can convincingly evoke them.
  • Their current methods for overcoming these pains.
  • The specific, measurable ways your solution is better than whatever they’re using now.
  • What they already know about your solution.

Once you’ve completed your research, you’ll find that the presentation will already begin to take shape. You now know who to speak to, what to say, and how you’ll want to say it.

2. Use Personas to Identify Buyers and Learn How to Speak to Them

A key aspect of selling to someone is earning their trust.

Without trust, a prospect will see right through your efforts to sell them something. It doesn’t matter at this point whether your solution makes any sense: if a prospect feels you are coming on too strong, it will kill their interest faster than anything else you can do.

The only way to avoid this is by demonstrating your trustworthiness early and often. To achieve this, start by crafting a buyer persona that will help you learn about the buyer making contact.

3. Prepare a Flexible Presentation and Be Prepared to Make Changes on the Fly

Now that you’ve nailed down who you believe your buyer is and how you will speak to them, you can begin crafting a presentation.

When designing your presentation, start with notes on the specific pain points and how you plan to develop them during the presentation. Remember that your entire goal is to build trust by demonstrating your knowledge of the buyer and their industry.

Here are some examples of how to start a demo presentation:

  • Open-ended questions are best. Get the customer talking. You want them to elucidate their challenges, so you don’t have to.
  • The Socratic method is a powerful sales demonstration technique. Using it properly can get the customer to verbalize your solution and get them to feel like it was their idea, to begin with.
  • Strive to present your solution as mutually beneficial: your prospect knows you’re there to get them to buy something. While you can’t stress that point, there’s no use in ignoring it, either.
  • Keep things as simple as possible. Do not start listing off features individually, especially those not immediately relevant to their pain points.
  • Keep the presentation solution-oriented.

Lastly, prepare to change things on the fly. Your customer may already know your solution and have an opinion formed that you’ll need to overcome. They may also be entertaining your competitors, so you’ll need to know who you’re competing with and the specific ways you believe you can outperform them.

4. Stress the Big Picture When It Comes to Price

The most unavoidable of steps to selling NaaS demos is this: all buyers will eventually want to know the bottom line.

“How much is this going to cost us?”

It’s critical at this point to present your product in terms of value, not cost. Your product is an investment for the company. Ideally, you’re there to form a long-term partnership that will lead to both their growth and yours.

Find a way to attach your product’s price to the solution it provides. For example, if your product saves resources that the company would have otherwise spent on physical server maintenance, you should absolutely mention this during the price conversation.

Stretch out the value for as long as possible and in every way, you can think of. This will allow you to paint the initial investment as a drop in the bucket compared to the total return they can expect from working with your company.

Keep things abstract where possible and, when discussing concrete numbers, ensure that the solution’s value is always at the forefront of the customer’s mind.

5. Keep the Sales Process Moving

One of the most critical sales demonstration techniques is to keep the sales process moving forward.

Regardless of how well you did, buyers are very unlikely to do this on their own. Unless you close on this meeting, the buyer still needs some convincing. Don’t hang up the call or leave the appointment without scheduling the next one.

6. Help the Buyers Make the Case to Close Themselves

Ideally, your presentation will have been made to all relevant stakeholders, meaning everyone who needs to be convinced was present at the meeting.

However, things don’t always work out this way. There may yet be approvals or internal discussions that need to happen with upper management or other stakeholders that weren’t present during your presentation.

Even if all stakeholders were present, unless the deal was closed, then that means someone somewhere still needs convincing.

To help with this and ensure that the sales process keeps moving even when you’re not involved, make it easy for those who were there during your presentation to make the closing case on their own. Forward video clips, screenshots, or notes directly to the meeting participants. Including things like:

  • Features which the prospects were really interested in.
  • Big picture value.
  • Slides or moments that illustrate the value of your solution.
  • Moments where your buyers got excited about your product and its possibilities.

Hushly’s ABM Tactics Are a Hidden Step to Selling NaaS Demos

The most effective B2B sales techniques in 2023 almost always involve account-based tactics.

Hushly can help optimize your NaaS sales funnels by using proven ABM techniques such as:

  • Custom landing pages
  • Dynamic content-hubs
  • Visitor Analytics
  • & Automated Engagement

Our targeted, account-based features will make it easy to stay connected with prospects even when you’re not directly communicating. This allows you to employ a low-pressure, value-driven sales funnel that is sure to develop trust and build authority in the eyes of your customers.

Let Hushly design a personalized demo for you today and see how our solutions can simplify and expand your NaaS marketing funnel.