Every B2B company knows that improving their marketing needs to be a constant priority. The vast majority of industries have just become far too competitive to let marketing fall by the wayside. What most B2B companies don’t understand, though, is that improving data quality is an essential step on the path to better marketing. Let […]
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When most B2B companies launch their websites, they do so in the hope that it will play a major role in generating leads. This is why they invest so heavily into B2B search marketing strategies designed to funnel prospects to their site where their lead-conversion strategy will take over. Unfortunately, this often doesn’t happen. Simple […]
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Your B2B company’s website is supposed to be a constant source of new business. When prospects visit, your website should convert them into qualified leads, so your sales team can convert them into actual customers. If this isn’t happening, you may be paying all kinds of fees to keep your site up and running, despite […]
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Creating a successful B2B content marketing strategy is a major milestone. Once you have that strategy in place, you can relax a bit. Profits are coming in. All you need to do now is test new ways of improving it. Unfortunately, many companies just aren’t there yet and what’s worse is that some simple mistakes […]
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With 2019 right around corner, it’s time to hurry up and decide on some New Year’s resolutions if you haven’t already. In particular, it’s a good time to think about what you want this next year to look like for your B2B business. While everyone will have some unique goals, chances are that all of […]
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The day it becomes clear that your B2B company’s lead-generation strategy is finally starting to work is a major milestone. And a major relief. Now, all your sales team needs to do is convert those leads and it will only be a matter of time before you see massive profits. Unfortunately, those profits may never […]
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Few things will have a bigger impact on the success of your B2B business than the lead generation strategies it employs. Winning strategies don’t just produce an impressive number of leads. They’re also designed to ensure that these leads are qualified and are likely to convert. 3 Ways to Improve Your B2B Lead Generation Strategies […]
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Does your B2B company utilize paid media to attract leads? If so, what kinds of ROI are you seeing? Are you reaching 2x, 10x or struggling to just break even? No matter what kinds of returns you’re currently seeing, how would you like to enjoy a 35x ROI on your paid media campaigns going forward? […]
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Do you have a LinkedIn B2B lead generation strategy in place for your company? Given LinkedIn’s focus on bringing together professionals from the same industry, the site may represent your best opportunity to connect with prospects in a cost-effective manner. In fact, it could quickly become your number one source for new leads. 3 LinkedIn […]
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Most companies rely on SEO to bring their websites lots of qualified traffic. They’ll even dedicate large sums of their marketing budgets to SEO services. That’s how important it has become to have a successful online funnel. Unfortunately, you may have learned the hard way that SEO usually isn’t enough. If you’re seeing traffic but […]
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