Although every B2B company is different, it’s common knowledge that every B2B marketing campaign needs to include the power of email. Aside from the fact that email has proven to offer the highest ROI of any marketing channel, it’s also one of the easiest to leverage. Still, it’s not so easy that many marketers don’t […]
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In the world of B2B marketing, one of the fastest ways to get laughed out of the room is to suggest a strategy that only works for B2C marketers. Try telling a bunch of B2B marketers that they need to start making time for Facebook Live, and you probably won’t find them to be a […]
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These days, everyone knows their B2B company needs a website. Most would also love it if traffic came to their website through search engines, too. Otherwise, their sites amount to little more than an expensive business card. It’s only ever seen after someone from the company tells prospects where to look. That’s hardly ideal. It […]
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If your B2B company hasn’t tried account-based marketing yet, yours might be one of the few left in your industry that hasn’t. ABM has quickly become one of – if not the – most popular strategies for B2B marketers. Even among companies that can’t completely adopt the account-based approach, a hybrid version that leverages ABM […]
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If your B2B company is like most, you’ve invested a considerable amount of time and money into trying to bring leads to your website. Obviously, succeeding at this would represent a massive advantage. Your cost-per-lead would probably drop, and you could re-focus your marketing team on going after bigger goals. As more traffic came to […]
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Marketing is always a challenging field because technology comes-and-goes in the blink of an eye. New best practices are constantly introduced. And, your competition is always evolving, trying to take what you’ve worked so hard to earn. Unfortunately, there are also a number of unique B2B marketing challenges that make this all the more difficult. […]
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In the Digital Age, B2B marketing has never been easier. Modern-day marketers have more options than ever before to attract leads, engage with them, and lead them down the path to converting. Of course, many would argue that all of these options have actually made marketing more confusing than ever before, as well as costlier. […]
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It’s 2019. Does your B2B company’s marketing strategy incorporate retargeting? If not, this is the year to finally start investing in one of the most powerful marketing tactics available. With a retargeting ad campaign, you’ll continue to market your company to potential leads even after they leave your site. So, as long as your strategy […]
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A lot goes into creating a content marketing strategy, but the reason so many companies never see success with theirs isn’t because of the work involved. It’s actually because they pick the wrong target right from the beginning. 3 Reasons Engagement Is Your Content Marketing Strategy’s Most Important KPI While you can aim for a […]
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2019 is already promising to be a dynamic year for B2B marketing. That’s because we’re about to see many longstanding B2B content marketing strategies fade away while others take center stage. Stay ahead of your competitors by finding out which ones deserve your focus in 2019. 3 B2B Content Marketing Trends That Will Improve Your […]
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