In the first entry of this two-part series, we showed you just how much Hushly has been able to improve conversions for B2B companies. For this post, we’re going to dive even further into the numbers for paid media conversions and content engagement – two areas where most B2B companies really struggle. Fortunately, as you’re […]
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Today, we have something very special on the blog: the first in a two-part series on lead conversion rates that is based on a recent report we completed. In this first post, we’re going to look at what the data tells us about net-new leads and lead conversions. Net-new leads are any new contact one […]
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How well do you know your market? One of the easiest ways to measure this is by looking at the results of your B2B online marketing efforts. It stands to reason that, the better you know your market, the more leads you’re able to attract and convert. So, if you’re not currently seeing the numbers […]
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For years now, there has been a heated debate among B2B marketers. Well, in fairness, there have been many heated debates. However, if you’ve spent any time in this field, you probably know that one of the most common is about where your marketing dollar stands the best chance of seeing results. Specifically, the debate […]
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Have you spent precious time, energy, and money building a B2B content marketing strategy that’s going nowhere? It’s one of the worst feelings, especially if you notice your competitors aren’t suffering from the same problem. That’s why you must make every effort to improve your company’s content marketing right away. 3 Best Ways to Fix […]
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Far too often, B2B companies treat their conversion rates as the most important metric to watch. While there’s absolutely no doubt you should always work on improving your conversion rates, that won’t necessarily lead to a better bottom line. When companies forget to monitor their cost per lead (CPL), they run the risk of seeing […]
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Is success with search engine marketing eluding you? Are you considering all kinds of expensive – maybe even desperate – strategies to attract the prospects you need? Before you do anything drastic, be sure you understand the most important Search Engine Marketing (SEM) principles proven to work for B2B companies. 3 Principles You Need to […]
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Pay-per-click (PPC) lead generation is supposed to be the lifeblood of most B2B marketing campaigns. Sure, content marketing is still important. The same goes for solid SEO to bring in organic traffic. But everyone knows that PPC ads should be the easiest way to catch leads who are ready to buy, convert them quickly, and […]
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For most B2B companies, improving their lead generation marketing would have a massive impact on the rest of their operation. After all, once you consistently attract qualified leads, all you need to do is focus on converting them and the profits follow. 3 Ways to Improve Your Lead Generation Marketing If your marketing efforts are […]
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It wasn’t so long ago that many B2B companies experienced an unexpected drop in their conversion rates. This was an alarming development as these companies hadn’t made any major changes to their sites. That, it turns out, was the problem. With the growth of mobile devices, not changing had cost them dearly. These days, if […]
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