Your Quick Guide to B2B Content Syndication

Getting noticed online can feel like running on a treadmill. You’re putting forth plenty of effort, but don’t move anywhere. While online visibility through well-known strategies like SEO is possible, it often takes time and considerable effort. If you’re looking for more reliable and faster results, consider adding B2B content syndication to your toolset.

B2B content syndication reaches more of your target audience online than SEO alone while facing less competition. Additionally, content syndication works exceptionally well for account-based marketing strategies with a niche audience and target accounts list.

Are you new to B2B content syndication?

Use this quick guide to learn what it is and how to use it in B2B marketing to reach your target audience.

What Is B2B Content Syndication?

A content syndication meaning in simple terms is distributing your digital content on multiple third-party sites to increase visibility and generate leads.

How does this look?

If you want to syndicate or share your content, you work with a vendor. A vendor has a network of hundreds of third-party websites ready to publish your content.

You use filters to specify location, titles, business sizes, and other qualifying factors of the audience you want to reach with your content. That way, only third-party websites that reach your niche audience will publish the content, and you only receive relevant leads in return.

Your vendor distributes your content by sharing it across their network based on your selected filters. Your content then appears on several websites that your audience already frequents.

Content syndication differs from guest posting because you share the same content you published elsewhere. Guest posting uses original content. Even though content syndication copies published content, it won’t impact your SEO. Google prioritizes original content. Your syndicated content mainly targets current readers on the host sites rather than trying to rank in Google.

Image from S2W Media

Example of Content Syndication

Syndicated content appears in several ways:

  • Native ad: A customized link to your content appears in the sidebar or bottom of third-party websites with related content. It’s often a widget that updates regularly with new content.
  • Published content: Content appears alongside the site’s regular content but with a note like “Originally appears on…” or “Sponsored Content.” This content remains permanently on the site.

Image from Business2Community

What Types of Content Can You Syndicate?

You can syndicate any online content. Some of the most effective content includes:

  • Blog posts
  • Videos
  • Infographics
  • Podcasts
  • Whitepapers
  • Case Studies

If you’re looking to generate leads, consider using whitepapers or eBooks that you can gate rather than blog posts.

Why Is B2B Content Syndication Important?

There are over six million new blog posts every day published globally. Competing with that large amount of content requires an established website and authority in the industry. However, some topics are so competitive even authority sites struggle to appear near the top of search results.

Content syndication cuts through the noise and boosts site traffic. Through content syndication, you attract new visitors, which can increase your current ranking and authority. In addition, you gain some of the host website’s authority, increasing readers’ trust when engaging with your content. You also reach readers you might not have gotten through SEO strategies alone.

B2B content syndication allows marketers to target their audience. While SEO provides some customization, most traffic is left to chance. You hope that those searching your keywords are B2B buyers. However, content syndication allows you to post your content on sites your niche audience frequents, increasing your chance of reaching that audience.

How Content Syndication Complements Account-Based Marketing

Content syndication works well for B2B businesses using account-based marketing because it gives you more control over who you reach with your content. Through content syndication, you bring your content to your desired audience.

For example, a SaaS brand might share its content across leading SaaS websites where B2B buyers frequently find the latest news and tips. This puts marketers in direct content with those B2B buyers without relying on unpredictable SEO strategies.

6 Tips to Perform B2B Content Syndication

Use these six tips to get started with B2B content syndication.

1. Establish Your Content Syndication Goals

What do you hope to accomplish through content syndication? Establishing specific, measurable, achievable, realistic, and time-sensitive goals gives you benchmarks to aim for. That way, you know when your content syndication is successful.

Some examples of potential content syndication goals include:

  • Increasing brand awareness by tracking the number of visitors who click on the content.
  • Generating leads that fit your target audience.
  • Collecting valuable customer data to help with customized marketing strategies.

2. Create a Target Accounts List

Creating your target accounts list begins with understanding who your ideal customer is. You create your ideal customer profile by compiling customer details from past customers and the characteristics of the customers you want to reach, like the buyer’s title or company size.

You’ll use this profile to identify target B2B buyers and businesses that make ideal customers. This list can include current customers, leads, and accounts that haven’t expressed interest.

Creating a target account list ensures you’re attracting quality leads. A target account list gives your content and strategy a direction based on who you’re trying to reach rather than casting a wide net and bringing in thousands of irrelevant leads.

Image from Sales Playbook

3. Partner with a B2B Content Syndication Vendor

A content syndication vendor is the company that distributes your content, like Taboola and Outbrain. If you don’t want to use a vendor, you can syndicate your content manually by posting to sites like Medium or LinkedIn. However, this process takes considerable work, research, and effort. You’re also limited by the host sites in your network.

Syndication vendors have a broader network of host sites and offer extensive filters so you can send your content to dozens of sites simultaneously for maximum reach.

4. Select or Create Relevant Content

Now comes the question of what content you should use.

Naturally, you’ll want to consider your syndication goal first, then choose content that matches that goal. For example, if you want to generate leads, then you’ll use whitepapers or eBooks.

You should also consider your content’s performance. For best results, syndicate your top-performing content as you know it’s relevant and your customers engage with it.

However, you don’t need to use content you’ve already published. Some marketers opt to create content specifically for syndication. That way, you can ensure the content matches your goals and audience.

5. Capture Lead Information

According to 30% of B2B marketers, content syndication has the best lead generation success.

Add value to your traffic by turning your content into a lead magnet. Gatekeeping your content or adding a form within the content provides more information about who is engaging with your content. You can also receive the details you need to qualify and nurture those leads.

When performing account-based marketing, a lead capture form is necessary to continue nurturing your audience.

6. Analyze Syndication Results

Remember those goals you established before starting? Now it’s time to revisit them and see how your results measure up.

A key to effective goals is establishing metrics for measuring your success, whether you generate a set number of leads or traffic you want to attract. Then, after syndicating your content, watch those metrics to gauge whether your syndication efforts are successful.

You’ll also want to dive deeper into those metrics, like seeing what percentage of the leads you generated converted. If not many leads are converting, you may need to adjust your target audience or reevaluate what content you’re using to ensure usable results.

Start Your First Content Syndication Strategy

Are you ready to start capturing quality leads across more channels?

Hushly can help you reach your ideal customer through our customized experience solutions. Our native embedded streams allow you to insert dynamic content that shows personalized suggestions to readers to increase the quality of leads you collect.

We simplify capturing those leads so you can seamlessly start nurturing them and converting more leads into loyal B2B buyers.

Learn more about our demand capture services for B2B content syndication.

9 Best AI Tools for SEO to Get Your Content Straight to Your Customers

Search engine optimization (SEO) involves several moving parts that work together to ensure your online content ranks near the top of online searches. With all the work that goes into producing quality content, marketers can feel overwhelmed with optimizing regular content for search engines.

Artificial intelligence (AI) relieves the workload and helps content marketers produce customer-ready SEO content in a fraction of the time.

Learn the top AI tools for SEO and how they fit best in your content marketing strategy.

Best SEO AI Tools for Strategy and Keyword Research

One of AI’s greatest strengths is its ability to process large amounts of data faster than humans can do manually. Because of AI’s capabilities, content marketers can identify the best keyword opportunities with low competition and high traffic potential.

Here are some of the top AI SEO software for keyword research that process data for your SEO strategy:

1. Semrush

Semrush offers several SEO tools that help sites identify and use keywords effectively in their content. It also offers free AI tools for marketers just getting started with SEO.

The keyword research tools scour millions of search phrases and keywords and organize them based on their difficulty, intent, traffic, and other ranking factors.

Do you want to stay competitive with other sites ranking for your keywords? Semrush’s AI tools analyze the competition. You can see who else is ranking for each keyword. You can also search specific sites to understand what keywords they rank for and look for opportunities to outrank the competition.

Semrush’s capabilities don’t stop at keyword research. It also performs a site audit. The AI-powered site audit helps marketers uncover areas for improvement and understand where their site is strongest.

Image from Semrush

2. Ahrefs

Ahrefs also uses the power of AI to process data and find patterns. Ahref’s SEO research tool offers all the support you need to find quality keywords, analyze current content, and run a site audit.

Ahref’s keyword research tools pull hundreds of keywords for each search phrase. The powerful tool analyzes each keyword and provides insights, including its keyword difficulty, monthly search volume, traffic potential, and related keywords. Ahrefs also pulls data from several search engines, including:

  • Google
  • YouTube
  • Amazon
  • Bing
  • Yahoo

You can see the top searches and what content currently ranks at the top to help you create relevant and engaging topics for the same keywords.

Image from Ahrefs

3. MarketMuse

MarketMuse combines your keyword research with a content audit. It eliminates several steps in the SEO content creation process by performing keyword research automatically while analyzing saved content to find fresh opportunities.

MarketMuse’s ability to view keywords in light of your content makes it unique. So, instead of seeing general keyword difficulty scores, you can see keyword difficulty for your site as each website ranks differently. This makes MarketMuse’s results more relevant to your site and takes the guesswork out of choosing keywords.

You can establish your own perimeters so all suggestions are accurate and align with your content goals. For example, you can choose your keyword difficulty score and what keywords you want to include versus which keywords aren’t relevant to your topic.

Image from MarketMuse

AI Tools for SEO Content Creation

Google’s search algorithm prioritizes quality content that shows authority and expertise. That’s why content marketers still require human writers to create content. However, human writers can still use AI to help in content creation. While AI in marketing has limitations in writing accurate, non-biased content, it can help writers brainstorm, outline, and optimize content.

Explore the top AI SEO content generator tools to assist you in creating quality, high-ranking content.

4. Hushly

Hushly’s content marketing platform includes Conversational Content, an AI-driven tool for creating optimized SEO content. The tools use GPT-3.5 and ChatGPT to:

  • Automatically generate content titles, descriptions, and meta to improve your SEO ranking
  • Suggest ads that will improve your content’s visibility
  • Create interactive content visitors can chat with to answer any questions about the topic

Hushly also allows you to dig into content insights to see what content performs best in search engine results and where you should optimize content further. You can access SEO suggestions for any document or video to ensure you use the top search engine practices.

Image from Hushly

5. RankIQ

Do you often run into writer’s block where you know you need more content but don’t know where to start?

RankIQ makes content creation a breeze. They offer a library of keywords in each niche with low competition and high traffic. These lists give content marketers ideas for unique topics their audience searches.

RankIQ then creates outlines and titles optimized for SEO. As you write your post, RankIQ gives suggestions for organization, keywords, and subheadings so the content is search engine friendly.

A crucial part of SEO is going back to old posts and reoptimizing them so they remain updated. RankIQ streamlines this process so you always have relevant content.

Image from RankIQ

6. Frase

Frase researches, writes, optimizes, and analyzes content. Content creators can craft well-structured SEO content in a fraction of the time.

You create content through Frase by inputting a question. Then Frase makes a complete brief and can help with brainstorming. When you run into writer’s block, Frase can help generate ideas you can use when creating SEO content through sentence autocompletion.

As you write content through Frase, the tool suggests incorporating keywords into the content to help it rank in relevant searches.

After creating content, use Frase to track your content performance to ensure your content keeps generating traffic.

Image from Frase

7. Surfer

Surfer SEO fuels SEO content creation with all the support content creators need for fully optimized content. The tool begins by creating a content brief based on your topic. The brief includes suggested sections, an SEO title, and keywords to use throughout to optimize the content.

As you write in Surfer, it can help generate ideas and provide suggestions for optimizing the content. You can even run it through a plagiarism tool to ensure everything you create is 100% unique.

Image from Surfer

8. Jasper

Jasper partners with Surfer to build a more comprehensive toolset. Specializing in content creation, Jasper uses leading technology to create unique, quality content. The tool learns your tone and style to ensure all your content sounds consistent.

You can use Jasper to summarize or analyze content, create blog posts, and create social media posts. It works best alongside content creators who can add their personal experience and data check the AI content. The AI tool also helps with editing, using leading processes to check grammar, spelling, and plagiarism so your content is publish-ready.

Image from Jasper

9. HubSpot CMS Hub

HubSpot’s content management system is already a leading tool for creating, organizing, and posting content. It’s even more powerful with its AI features. HubSpot integrates a content assistant to help marketers create engaging SEO content.

The HubSpot CMS also uses ChatSpot to allow marketers to input instructions and receive results. Just ask the chat features to perform a task, like creating a custom report, and it will perform the job for you.

Keep your content optimized with HubSpot’s SEO suggestions. That way, all your content from the past and present stays up to date with the latest SEO recommendations.

Image from HubSpot

Streamline Your SEO Content with the Top AI Tools for SEO

AI can help you research the best opportunities, create optimized content, and monitor its performance.

Hushly’s tool takes AI SEO optimization a step further by personalizing experiences. That way, visitors find your content and engage with it because it’s curated just for each user’s experience.

View our free demo for our business tool for optimizing and personalizing SEO content.

Defining Content Performance & Ways to Measure It

When you invest hours into creating online content, you want to ensure you’re seeing quality results. How can you guarantee your content is performing how you designed it? And how can you measure whether the content contributes to your marketing goals?

Learn why tracking content performance helps you succeed in marketing and the best content marketing metrics to track.

What Is Content Performance?

Content performance describes the content’s results and how those results compare to the overall marketing goals. You want your content performance to help you reach your marketing goals to ensure the results are worth the investment.

What content do you measure performance for?

Content can include any digital material a company shares online, including:

  • Web pages and landing pages
  • Blog posts
  • Videos
  • Images
  • Social media posts

The metrics you use depend on the type of content you share. Let’s explore how to measure content performance on your website, like blog posts and web pages.

Why Does Content Performance Matter?

Content performance analysis ensures content contributes to marketing goals and has a high return on investment (ROI). It also helps you also measure your company’s growth.

When you begin a content marketing strategy, you should establish goals such as building brand awareness, generating leads, and converting leads into buyers. To maximize your content’s performance, you can then compare its performance metrics to your marketing goals. This is what marketers call content intelligence, and it informs your content strategies to keep them on track with your marketing goals.

How to Measure Content Marketing Performance

There are dozens of ways to measure content performance. However, the best method uses several metrics together. Each metric on its own only gives a glimpse at how visitors are interacting with your content. But, when you combine multiple metrics, you see the path buyers take and learn the most effective methods for converting buyers or where the content falls short so you can optimize its performance.

For example, content traffic tells marketers how many people land on the page, which is crucial, but it doesn’t tell marketers whether those visitors stay on the page. Looking at the bounce rate alongside traffic gives a complete picture. When you add on leads generated, you can also see how many people read the full content and responded to the call to action.

7 Metrics to Measure Content Performance

Track these seven metrics for a comprehensive view of your online content’s performance.

1. Website Traffic

Your web traffic is a foundational metric that gives you a generalized idea of how many people find your content. Tools like Google Analytics give you additional information about your web traffic on their content performance report, including:

  • How many visitors are unique
  • How many visitors are returning
  • Where do the visitors come from (country or region)
  • What browser the traffic uses

Establish traffic benchmarks and track this metric to ensure people are finding your content. If you have low traffic, consider sharing the content on social media or third-party sites, sponsoring it in searches, and optimizing pages for search engines.

Image from Google

2. Average Time on the Page

Traffic alone isn’t enough for a complete view of your visitors. That’s why you should also look at the average time spent on the page.

This metric tells you how engaging the content is. If people read through a 2,000-word blog post in five minutes, you know they’re skimming the content, and you may need to make it more engaging or shorten it.

Depending on what analytic tool you use, you may also be able to see scroll depth. This metric tells you how far down visitors went before leaving the page. If multiple readers leave the page at the same scroll depth, it may be time to rewrite and redesign that area to encourage visitors to keep scrolling.

3. Bounce Rate

Bounce rate compares the total traffic to those who leave after viewing a single page. This metric tells you what percentage of your total visitors are staying on your website and interacting with your content.

You should strive for an ideal bounce rate between 30 and 50% but remember that each industry varies. If you hit an ideal bounce rate, your content actively engages visitors. However, if you have a high bounce rate, consider optimizing your content to be more engaging or try targeting niche traffic so you bring more relevant visitors to your content who will stay on the page.

4. Traffic Engagement

Engagement metrics tell you how relevant your content is. Relevant content will more likely resonate with B2B readers and convert them into buyers.

Engagement metrics that demonstrate content effectiveness include:

  • Likes
  • Shares
  • Comments
  • Mentions

5. Referring Pages

Where did your traffic come from?

Part of content strategy is investing resources into content discovery. You want to ensure your niche audience finds you. So, tracking referring pages in your content measurement to find the most effective methods for attracting B2B buyers helps marketers know where to focus the most time and resources.

For example, content bringing in a large amount of organic search traffic shows the SEO strategy is effective. But, if marketers don’t see much traffic from PPC ads, they should either optimize their ads more or focus more on organic traffic over sponsored ads.

6. Pages Visited

Where do visitors go after reading your content?

This metric helps marketers understand the impression content has on visitors. If most visitors go to the pricing page after reading blog posts, marketers know the blog posts work very well as conversion copy. 

Knowing where visitors go after reading content also helps marketers optimize those next pages to pick up where the original content left off. That way, B2B buyers continue moving through the sales funnel.

7. Conversion Rate

Every content should have a call to action. The call to action is what follow-up action a reader should take. These actions ensure visitors continue to interact with your content and brand. When visitors take action, you count that action toward your conversion rate.

The most effective call to action captures lead information through lead generation forms. That way, interested visitors can receive nurturing emails that move them through the sales funnel and ensure the lead doesn’t forget about your brand.

For example, if your goal is to generate leads, you may calculate your conversion rate by how many leads fill out the form at the end of your content.

Content won’t usually end in a direct sale (though there are exceptions, especially for conversion copy like pricing pages). Instead, most content addresses pain points for middle-of-the-funnel leads. Then, once leads express continued interest, the sales team converts them into B2B buyers, resulting in an indirect sale that began with the content.

Boost Your Content Performance

Is your content not meeting your performance benchmarks?

Hushly can help.

Our customer experience solutions customize each page to your B2B visitors. You can increase the number of visitors who stay on your site and interact with your content through personalized ads, eye-catching calls to action, and engaging text.

Hushly’s solutions are simple to integrate while yielding powerful results. That way, you can spend more time nurturing your B2B leads and less time trying to capture those leads.

Ready to boost your content performance? Check out our customer experience solutions for digital content.

6 Best Demo Request Pages and Takeaways

With years of marketing experience, you understand the power of “show, don’t tell.” Your website tells buyers what you offer, but your product demos are a chance to back your words with a powerful demonstration. SaaS companies benefit the most from demos since words only give a glimpse of SaaS products. However, a quality demo allows buyers to dive into the full capabilities of a SaaS tool or platform.

How do you encourage more customers to sign up for product demos?

Explore some of the best demo request pages and learn what each example does well to reach its unique audiences.

What Is a Demo Request Page, and What Should It Include?

A demo request page is a separate landing page or pop-up that encourages customers to sign up for a product or service. A product demo shows customers a product’s capabilities. It’s also a chance to collect lead information to nurture leads into customers.

What should a demo request page include?

  • A simple, straightforward design with only one call to action (CTA): signing up for the demo
  • A quick explanation of what the demo includes
  • A large, clearly identifiable button for requesting a demo
  • A request a demo form to collect the customer’s email and other details to qualify and nurture the lead (The ideal form length is between three and five fields)

6 Best Demo Request Pages That Drive Results

Let’s look at demo landing page examples incorporating those tips and some unique takes on the demo page to learn how to increase demo requests.

1. Hushly

The Hushly demo request page minimizes distractions so customers fully focus on the demo. There’s not much text on the page – just two titles and a sentence describing what’s in the demo.

Why is this demo page design effective?

Customers who arrive on this page are already interested in the demo. The Hushly blog and other web pages did their job of convincing the reader to sign up. Now, the page minimizes any distractions, like long blocks of text, so the reader signs up for the demo before they change their mind.

Hushly also uses a gift card incentive to encourage customers to sign up for the demo. Incentives are an effective strategy to give visitors a little extra encouragement if they’re still on the fence.

Hushly’s demo request form removes all the extra fields and only asks for a business email and country. These details are enough to qualify leads while not being overwhelming for visitors. Remember, visitors are most likely to fill in forms if it doesn’t take too much time or effort.

Image from Hushly

2. Nutanix

Nutanix adds a pop of color to their demo request page to fill in the space without adding any distracting elements. The page only includes one picture, which shows a glimpse of what visitors will see in their demo.

Nutanix also minimizes its text. They have one headline and three sentences that encourage visitors to sign up and explain what the visitor is signing up for. Most visitors on this page came here already interested in Nutanix, so additional details aren’t necessary.

The request form has eight fields, including the essential request for a demo email. While this form is longer than the recommended average, it fits the audience. Nutanix markets to enterprises, which are generally larger businesses. The extra fields, like job title and job function, help the marketing team qualify demo leads to avoid focusing too much on irrelevant leads. It also helps marketers customize future interactions.

The purple submit button helps the demo signup stand out so visitors don’t forget to submit the form after filling it out.

Image from NUTANIX

3. TechTarget

TechTarget’s demo request page looks slightly different from the other two options.

What first stands out is the lack of links. TechTarget streamlines the web page by even removing the navigation bar at the top of the page. They want to ensure anyone visiting the product demo page has only one option: sign up for the demo.

TechTarget has more words on its product demo page than the first two examples. They take extra time to explain the demo, how TechTarget intends to use the visitor’s information, and directions on filling out the form.

TechTarget also uses a longer form with nine fields. The form fields will help TechTarget’s marketing team qualify leads and customize nurturing emails to ensure they address the right audience.

TechTarget takes customization seriously, adding a “Product(s) of Interest” field. This field tells the sales team what products to highlight in the demo and what email offers and information would be most relevant.

Image from TechTarget


NVIDIA offers a different demo request page experience. Instead of just one product or service, NVIDIA offers over a dozen options.

Despite many available demo downloads, it differentiates each option through colors and images and emphasizes the download buttons.

Each demo has an eye-catching image, a title in a different color, and a short description. Most descriptions only have one or two sentences.

The download buttons are bright green, standing starkly against the black background. NVIDIA doesn’t collect information in exchange for the download.

Image from NVIDIA

5. Check Point

Check Point’s demo request page shows another way to showcase multiple demos. While TechTarget asks visitors to choose products from a drop-down menu, Check Point created individual demo signup pages for each product.

Visitors first land in the Product Demo Center. This streamlined page has a one-sentence introduction before listing all four products with a small logo to differentiate them. Then, each product has a quick blurb helping customers choose the most relevant demo. Each blurb begins by highlighting a customer benefit.

Image from Check Point

Once customers click “request a demo,” they arrive on the individual landing pages. Each landing page no longer has a navigation bar at the top but entirely focuses on the demo to encourage visitors to act. A small form asks for the visitor’s email and phone number, staying within the recommended field number.

Check Point does add several paragraphs for each product so that customers can learn more about the products. The description highlights each product’s primary benefits and ends with a book a demo CTA, encouraging the reader to sign up for a free demo. The extra text works well for Check Point because they have multiple product demos. Therefore, they want to ensure each demo clearly outlines what makes it unique.

Image from Check Point

6. Snowflake

Snowflake always offers new live demos audiences can join, which is different than most company demo pages. Yet, it’s still very effective because live sessions allow more interaction. Their initial demo page includes a long list of upcoming demos visitors can join. A helpful addition Snowflake includes is search filters. Visitors can narrow demos by region, workload, and industry to help them find the most relevant demos.

The demo page doesn’t include a navigation bar, which minimizes distractions. Most of the page is blue and white, but the “Learn More” buttons for each live demo are bright orange, catching the eye immediately and encouraging visitors to select a demo.

Image from Snowflake

Additionally, each live demo also has an individual landing page. Like the main demo page, the individual demo pages also don’t have a navigation bar. Snowflake does have multiple paragraphs of information which help readers know what makes each demo unique since there are several demo options.

The individual landing pages each have a form of seven fields that capture the lead’s information and provide key details to customize and qualify leads. Just like the main demo page, the signup button is bright orange, which immediately draws the visitor’s eye.

Image from Snowflake

Capture Qualified Leads with Your Demo Pages

Interested buyers are signing up for your demos. Are you capturing their information efficiently enough to nurture and convert those quality leads?

Hushly makes the lead capture process a breeze.

Our sales engagement solutions easily automate the lead capture from your demo forms so you can respond and nurture leads much faster for higher conversion rates.

Ready to get started?

Find out more about our sales engagement solutions, and check out a free demo.

What the E-E-A-T Google Algorithm Means for Content Marketing

Google’s E-A-T algorithm update in 2018 emphasized the significance of Expertise, Authority, and Trustworthiness in ranking content. On December 15, 2022, Google added an extra “E” to the acronym, which stands for Experience.

The purpose and execution of the update make it crucial for website owners in every niche to understand the new E-E-A-T guidelines. We’ll explore the meaning of each letter, the difference between experience and expertise, and how content marketers can use this knowledge to improve their search engine rankings.

What is E-E-A-T?

The original Expertise, Authority, and Trustworthiness (E-A-T) update was mainly a factor for websites offering information that required a high level of expertise, such as health and wellness advice. It was less important for topics like hobbies.

On December 15, 2022, Google added an extra “E” to the acronym, which stands for Experience. E-E-A-T Google update is more wide-reaching and will be important for website owners in every niche to understand.

Source: Digital Results

Here is an explanation of each letter to help you get familiar with the concept:


The first and newest letter refers to the level of experience of the content creator in the topic or field they’re discussing. Websites that demonstrate a high level of expertise in a particular area will be considered more trustworthy and authoritative by Google.


This letter is closely related to experience and refers to the depth of knowledge that the content creator or website owner has in their subject area. Demonstrating that you have a high level of expertise in a particular area can help to build trust and credibility with both Google and your audience.


This letter refers to the overall authority and reputation of a website or brand. Websites that are seen as authoritative in their industry or niche will be considered more trustworthy by Google and are likely to rank higher in search engine results.


“T” is about demonstrating trustworthiness to Google and your audience. To achieve this, you need to have a website that’s transparent and provides accurate, trustworthy information. This can include things like having a clear privacy policy, displaying your contact information prominently, and responding promptly to any customer complaints or concerns.

The Difference Between Experience and Expertise According to Google

When Google refers to experience, they are talking about practical, real-world knowledge of a topic. Think of a content creator who has worked inside the industry for 20 years and may have a lot of first-hand experience in the topics they’re writing about.

When it comes to expertise, Google considers the creator’s qualifications. A brand-new doctor may not have a lot of real-world experiences to draw on yet, but they still have spent years becoming an expert in the topic of healthcare.

How to Create High-Performing E-E-A-T Google Content

Now that you understand what each letter means, here are ways you can use this knowledge to improve your content marketing and rank higher in SERPs.

Build High-Quality Backlinks

Building high-quality backlinks from relevant, authoritative domains is one of the best ways to demonstrate that you’re a trusted authority in your industry. You can achieve this by consistently creating valuable, unique, high-quality content that people want to link to.

The following techniques can help you build a high-quality backlink score:

  • Guest blogging: Writing guest posts or contributing to industry publications is a great way to earn high-quality backlinks from reputable sources. This strategy allows you to demonstrate thought leadership while building relationships with other industry professionals.
  • Participate in community events: Participating in community events, such as sponsorships or charity events, can help establish your business as a trusted authority in your industry. Participating in these events can lead to opportunities to build relationships with other industry professionals, potentially leading to backlink opportunities.
  • Creating high-quality resources: High-quality resource or encyclopedia pages are a fantastic way to earn valuable backlinks. It will require a lot of work and expertise to create valuable resources pages, but it can potentially pay off in a big way by leading to an increase in backlinks.

Keep Content Accurate and Up to Date

Keeping your website’s content up to date with the most accurate information ensures that your website conveys the trust signals that Google and users want. This is especially important for pages with time-sensitive information, such as news or medical information.

Establish Expertise

Google loves expert content and rewards it when it’s created by someone with the credentials or qualifications to produce it. By working with contributors who have substantial real-world experience to back up their insights, you can increase the E-E-A-T of your site.

Hire Experts

Hiring experts who have qualifications in the field and can write about a topic from a position of authority can help improve your website’s E-E-A-T. By hiring writers with credentials, accreditations, degrees, or those who have put in the necessary time to be recognized as an authority in a particular field, your brand can earn the right to let people (and Google) know about it.

Publish Content Regularly

Regularly publishing high-quality content that is well-researched, informative, and relevant to your target audience can help display your brand as an authority in your industry. This can improve your E-A-T and ultimately lead to higher search engine rankings.

Build Relationships with Industry Experts

Building relationships with industry experts can help you create content that is more accurate, informative, and trustworthy. Reach out to experts in your industry and ask for their input or contributions to your content.

Focus On Building a Strong Brand Reputation

A strong brand reputation can improve your E-E-A-T and boost your search engine rankings. Try these tips when building your brand reputation:

  • Engage with your audience: Actively respond to comments, messages, and feedback in a timely manner. Be transparent about your brand’s values and objectives.
  • Create high-quality content: Content that provides a ton of value to your audience is the best way to build authority and improve your reputation for accuracy and thoroughness.
  • Monitor your online reputation: Monitor your brand’s online reputation regularly, and respond to any negative feedback or comments promptly and professionally. You can use tools like Google Alerts, Hootsuite, or Sprout Social to monitor your brand’s online presence and track mentions of your brand or industry keywords.

How Hushly’s Tools Can Help You Win with the New Google E-E-A-T Algorithm

Hushly’s automated marketing platform can help you build E-E-A-T while increasing conversions. We offer simplified, developer-free solutions, including:

  • Personalized website experiences: Dynamic, personalized content for unique visitors will help you establish authority and expertise in your field.
  • Gain buyer journey insights: Hushly’s content analytics helps businesses analyze content engagement to optimize content strategy. Better content will earn better E-E-A-T standing.
  • AI intent data: Hushly’s AI-powered intent data will help you understand what your customers are looking for so you can be their first and best resource.

If you’re interested in learning more about how Hushly can help build E-E-A-T and succeed with Google’s new guidelines, contact us and request a demo today.

What Are the Key Components of a Landing Page?

A business should have a dedicated landing page when it wants to achieve a specific marketing objective, such as driving conversions, generating leads, or promoting a new service.

Landing pages allow businesses to create a customized and focused experience for their target audience, increasing the chances of achieving their marketing goals. A targeted landing page will make it easy for businesses to control the message for a particular campaign, allowing them to track the campaign’s success better and adjust accordingly.

However, the many possible elements of a landing page can be daunting, especially if you’re designing one for the first time.

An effective landing page usually has eight key components. We’ll explain how you can implement them to start increasing your conversion rate today.

What Is a Landing Page?

A landing page is a standalone web page that is designed with a specific purpose in mind, usually to convert visitors into leads or customers. You can use landing pages for various purposes, such as:

  • Promoting a product
  • Capturing leads
  • Selling a specific item

The main goal of a landing page is to provide a focused and relevant experience for visitors by guiding them toward a specific action, such as filling out a form, making a purchase, or downloading an offer.

8 Key Components Every Landing Page Should Have

Landing pages should be unique and fresh for every campaign they’re used for. Special considerations to take when creating landing pages include the target audience, industry, and product or service you’re trying to sell.

Here are the key components of a landing page that can help you accomplish your marketing objectives:

1. Attention-Grabbing Headline

The headline should clearly communicate the purpose of the landing page and what the reader can expect to gain from it. Make sure it is concise, easy to read, and relevant to the target audience.

Source: CoSchedule

A strong headline should:

  • Use attention-grabbing language. For example: “Want to increase conversions? Do this…” or “Limited Time Offer.”
  • Clearly communicate the purpose of the page.
  • Emphasize short, punchy sentences that get your point across fast.
  • Target your audience with industry jargon and relevant messaging.

2. Clear and Valuable Offer

Your offer motivates the reader to act, so it should be related to the headline, solve a specific problem of the target audience, and stand out from the competition.

A clear and valuable offer should:

  • Invoke the target audience’s pain point and promise to resolve it.
  • Stand out from the competition by offering realistic results or adding huge value.
  • Be relevant to the target audience by proving subject matter expertise.
  • Directly address your landing page’s headline.

3. Fast Load Time

A slow-loading page can lead to frustration and decreased conversions. To ensure fast load times:

  • Optimize images: Compress images to a reduced file size. Find the balance between quality and size.
  • Use a reliable hosting provider.
  • Try to limit HTTP requests (requests to the server for things like images, scripts, and stylesheets).
  • Consider using a content delivery network (CDN) if you get a lot of traffic from around the world.

4. Context Within a Buyer’s Journey

The landing page should align with the buyer’s journey and take into account where the target audience is in the process. This will ensure that the messaging is relevant and that the reader is guided toward the desired outcome.

To ensure your landing page is always contextual within a buyer’s journey:

  • Know your target audience: Perform thorough research and create in-depth buyer personas to ensure you fully understand your buyer’s needs and concerns.
  • Map the buyer’s journey: A key step to knowing what stage the buyer is at is knowing the whole journey from start to finish. Make sure you know what each step (awareness, engagement, and decision-making) looks like for your target buyer.
  • Use dynamic content: Use a platform like Hushly that will allow you to create self-nurturing, dynamic landing pages for each of your audience segments. This will ensure you’re always displaying the most relevant message to each buyer.

5. Seamless Experience

The landing page should provide a seamless experience for the reader, from arrival to conversion. This means that the landing page should be consistent with the messaging and images that were used to drive traffic to the page.

A seamless experience means:

  • Easy navigation
  • Mobile optimization
  • Minimal distractions. Only the most relevant information.

6. Clear Path to Conversion

The landing page should guide the reader toward the desired outcome, which is typically to fill out a form or make a purchase.

A clear path to conversion should:

  • Use clear, prominent calls-to-action (CTAs). CTAs should be visually appealing and impossible to miss.
  • Include directional cues like arrows, images, or any visual that direct a user’s attention to the conversion goal.
  • Have a simple, easy-to-use form. Avoid overwhelming information or distracting elements.

7. Scarcity

Scarcity is a marketing tactic that focuses on creating a sense of urgency and limited availability for a product or offer. This is done to encourage consumers to take immediate action or miss out on a valuable opportunity.

To create scarcity on your landing pages, try any of the following tactics:

  • Limited time: Offer your product or service for a limited time to create a sense of urgency among your audience to act now. Include countdown timers and language like “ending soon.”
  • Limited quantity: Indicate that your product or service is in high demand and has limited supply. Include “spots remaining” counters to indicate the offer is almost used up.
  • Last chance: Emphasize that this is the last chance for your audience to buy your offer and that they shouldn’t expect to see it again.

8. Video

Video can be a powerful tool for increasing conversions on landing pages. To make the most of this tactic, consider the following:

  • Highlight the benefits: Show how your product or service solves a problem or offers a unique benefit.
  • Keep it short: Aim for a video that is under 2 minutes in length.
  • Make it visually appealing: Use high-quality visuals, graphics, and animation to make the video engaging and memorable.
  • Include a call-to-action: Make sure your call-to-action is clear and concise. Only provide one CTA per video to avoid overwhelming your viewers with too many options.
  • Test different variants: A/B test different versions of your video to see which one resonates best with your target audience.

Hushly’s Platform Can Make Designing Great Landing Pages a Breeze

By following the key elements outlined in this guide, you can create landing pages that are tailored to your target audience, generate leads, and drive conversions. Remember that a landing page should load fast, be relevant to a buyer’s journey, and have a clear path to conversion.

When you’re ready to take your landing pages to the next level, consider Hushly. Our platform offers self-nurturing, dynamic landing pages that are optimized to meet your unique marketing objectives.

Contact Hushly today to request a demo and start increasing your landing page conversions.

5 Benefits of Having a B2B Resources Page and How to Use It

B2B marketing is all about finding ways to provide your audience with valuable content and drive conversions. Driving traffic to your website and generating backlinks will boost your SEO and lead to even more traffic. One of the best ways to accomplish this is with a high-quality resources page.

Let’s explore the benefits of having a B2B resources page, how it can help your business, and tips on creating one that effectively serves your audience and drives results.

What Is a B2B Resources Page?

A B2B resources page is a dedicated section on a business website that offers a wide range of free or gated content to visitors. Its primary purpose is to provide value, answer frequently asked questions, solve problems, and nurture prospects at different stages of the buyer’s journey. For a resource page example, take a look at Hushly’s own resources page.


5 Benefits of a Resources Page

From thought leadership to adding value to technically complex products, your resource page is an incredible business tool. Here are ways you can benefit from it:

1. Establish Your Company as a Thought Leader

A well-structured resources page can help you build trust with your audience, demonstrate your expertise in your industry, and increase your brand’s visibility. Thought leadership is essential for businesses looking to differentiate themselves from competitors and foster long-lasting relationships with their target audience.

To establish thought leadership, include the following types of content on your resources page:

  • Original research and data analysis, showcasing your company’s unique insights
  • In-depth case studies that highlight your customers’ success stories
  • Comprehensive industry reports and trend analysis, positioning your brand as a go-to source for the latest news and developments
  • Educational resources and how-to guides that address your audience’s pain points and needs

By consistently producing and sharing high-quality content, you can cultivate a reputation as an industry expert and thought leader.

2. Boost Web Traffic

A well-optimized resources page can significantly improve your website’s SEO, attracting more visitors and enhancing user engagement. Consider the following strategies to accomplish this:

  • Internal linking: Create links between your resources page and other relevant pages on your website, helping search engines find and index your content.
  • Keyword optimization: Incorporate relevant keywords into your resources page, enabling it to rank higher in search results and attract more organic traffic.
  • Meta descriptions: Craft clear and concise meta descriptions for your resources page to entice users to click through from search results.
  • Social media promotion: Share your resources page on social media platforms, driving more traffic to your website and increasing brand visibility.
  • Email marketing: Include links to your resources page in email newsletters, encouraging subscribers to visit your site and explore your content.

3. Guide the Buyer Journey

The B2B buyer’s journey typically consists of several stages, including awareness, consideration, and decision. A resources page can support the lead nurturing process by providing appropriate content to potential customers at each stage:

  • Awareness stage: Prospects may be seeking educational content to help them understand a problem they’re facing or identify opportunities for growth.
  • Consideration stage: Case studies, product comparisons, or industry benchmarks can help prospects evaluate their options and make informed decisions.
  • Decision stage: Prospects may require more in-depth information, such as product demos, free trials, or personalized consultations, to finalize their choice.

Ensure your resources page offers a variety of content types tailored to each stage of the buyer’s journey. Include a mix of gated and ungated content and provide clear calls-to-action that encourage visitors to take the next step in their journey.

4. Create a Central Hub for High-Value Content

Consolidating valuable resources in one central location helps your brand build authority and makes it easier for visitors to find the information they need. To maximize the potential of your resources page as a hub for high-value content, consider the following tips:

  • Include a variety of content types: Offer diverse content such as whitepapers, case studies, e-books, videos, infographics, podcasts, webinars, and industry reports to showcase your company’s expertise across various topics.
  • Make it easy to browse: For example, you can organize the page in a blogroll format with filters by topic or content category, allowing visitors to find what they’re looking for quickly and efficiently.
  • Include optimized meta information and tags: Utilize descriptive titles and tags for each resource to enhance searchability and make it easy for users to identify relevant content.
  • Suggest related important content: Create callouts for particularly significant resources, highlighting them on the page and drawing visitors’ attention.

5. Increase Conversions

A resources page can help boost conversions by establishing trust and credibility with potential customers. By providing valuable content, you encourage visitors to take the next step in their buyer’s journey and convert.

To use your resources page effectively for increasing conversions, consider the following strategies:

  • Include clear calls-to-action (CTAs): Strategically place CTAs throughout the page, guiding visitors toward a specific action, such as downloading a whitepaper, signing up for a webinar, or scheduling a consultation.
  • Offer some gated content: Provide in-depth content, such as e-books or webinars, in exchange for contact information. This generates leads for your business and enables you to follow up with potential customers, moving them further along in the buyer’s journey.
  • Design with conversions in mind: Ensure your resources page features CTAs that are clear, concise, and visually appealing. Use contrasting colors to make them stand out on the page, and place them prominently to capture visitors’ attention.

How to Create Your Own B2B Resources Page

When creating a B2B resources page, follow these steps to ensure its success:

1. Determine Your Goals

Identify your resources page’s goals, whether it’s lead generation, increased brand awareness, or establishing thought leadership. This can help you plan and structure your resources page accordingly.

2. Know Your Target Audience

Find out who your ideal customers are and what types of content they will find most valuable.

3. Choose Your Content

Select the content types you plan to feature on your resources page, including whitepapers, case studies, webinars, videos, infographics, podcasts, and industry reports.

4. Plan Your Structure

Consider how you want to organize your content. Options include a blogroll format with filtering options or a mega-navigation menu.

5. Create Your Content

Produce high-quality, well-written content that provides value to your target audience. Ensure each piece of content is relevant, informative, and engaging.

6. Add Calls-to-Action

Promote webinars, demos, free trials, and more to guide users through the buyer’s journey.

Hushly Can Help You Create High-Quality Resource Pages

A B2B resources page is an indispensable tool that offers numerous benefits, including thought leadership, increased web traffic, lead nurturing, content organization, and higher conversion rates. By following the tips and strategies in this guide, you’ll be well on your way to creating a successful resources page.

If you’re interested in tools that will help you create high-quality resource pages, reach out to Hushly and request a demo today.

10 Buying Experience Examples to Boost Sales

B2B pipelines can move slowly. There are often large amounts of money on the line, and for buyers, their decisions could affect the future of their careers.

Each step of the customer buying experience has to take this into account to ensure that buyers don’t get cold feet at the last moment. Once you’ve done the hard work of convincing them your solution is right for them, the last thing you want is a clunky, impersonal buying experience sending them running for the hills.

To help you avoid this and improve the buying experience, Hushly has collected 10 great buying experience examples that you can use starting today.

The Difference Between Customer Experience and Buying Experience

The best way to understand the distinction between customer and buying experiences is to imagine buying experiences as a piece of the larger customer experience.

From the moment they become aware of your solution to after they’ve made a purchase, the customer experience continues to evolve. It encompasses everything from their interactions with your representatives to their service needs, future purchases, and marketing experiences.

The first piece of the customer experience—and one of the most important—is the buyer experience. The buyer experience takes place before the customer has made a purchase, and reoccurs anytime they do so again. It includes things like their exposure to marketing, their experience with sales reps, the ease with which they checked out, and how quickly their products are delivered post-purchase.

Why Buyer Experience Is So Important

According to research by Gartner, companies that focus on providing a great buyer experience grow twice as fast as companies that don’t.

An excellent buyer experience is seamless, addresses the buyer’s needs, and keeps their frame of mind front and center. It facilitates checkout, provides the next steps, and delivers the product promptly and on time. By acting as a guide on the journey, your marketing and sales materials should always be ready to provide contextual, relevant information that keeps the buyer moving toward a purchase.

A bad buyer experience is clunky. It doesn’t accurately address buyer concerns. It fails to convince the buyer that your solution is right for them because the content available to them just isn’t relevant to their situation. It’s impersonal, hard to navigate, and results in fewer conversions and slower growth.

10 Buying Experience Examples

At every step of the buyer experience, your process needs to be capable of meeting buyer needs, or they could churn and the sale will be lost. To form a truly great buying experience every time, try implementing any of these 10 good experience examples from across the web.

1. Simplify the Buying Process Like Shopify

Shopify is a company with an extremely user-friendly interface and streamlined checkout process for its buyers. The ease with which buyers can use the interface means once the decision to purchase is made, there’s no friction on the path to purchase.

2. Automate Lead Nurturing

The faster you respond to a lead, the more likely you are to convert them. Waiting longer than 5 minutes to respond to a lead decreases your odds of qualifying them by up to 80%.

A fast response indicates to the buyer that you’re interested in their business and ready to respond to any questions or concerns they might have. Automating this process is the best way to ensure you’re always on top of leads as soon as they come in.

3. Provide Detailed Product Information Like Amazon

The easier a buyer accesses information related to the product, the more streamlined you’ll make their research process. This not only helps them understand your solution but even adds value by reducing their time spent searching for information.

A famous example is Amazon’s product detail page which provides detailed product descriptions, customer reviews, and Q&A sections to help customers make informed purchase decisions.

4. Offer Demos Like Hushly

Letting a buyer try out your product before they commit to purchasing is a fine way to add value and improve the odds of conversion. It displays confidence in your product and good faith for the buyer.

Hushly is an all-in-one AI-powered marketing platform for B2B marketers. We offer to build a personalized demo for each of our prospective buyers to help them understand how easy our product is to use and how powerful our solution can be for them.

5. Provide Personalized Recommendations Like Netflix

A personalized content hub is a great way to display relevant marketing materials to prospective buyers.

Netflix is a well-known example. Their algorithm is trained to find the content you’ll love and place it at your fingertips. This type of personalized recommendation removes friction and cuts down decision fatigue.

6. Offer Fast and Reliable Delivery

Whether you’re shipping a physical product or delivering a SaaS solution, it needs to be ready and waiting as soon as the buyer has completed their purchase. Any unnecessary delay in this step could throw up big red flags for a buyer and make it far less likely they’ll buy from you again.

7. Provide Excellent Customer Service

When it comes to running a business it’s sometimes said that the customer is always right. Though it’s an exaggeration, the spirit of the rule is true. By focusing on keeping buyers happy—even if it means taking a short-term hit—you’ll earn valuable trust and keep your reputation sterling.

In short, remain solution-oriented and always look to resolve conflicts in ways that keep the buyer happy and willing to buy from you again.

8. Offer Self-Service Support Options Like Atlassian

Atlassian is a B2B SaaS company that offers a range of products designed to help teams collaborate and manage projects more effectively.

Atlassian offers a comprehensive knowledge base and community forum to help customers find solutions to their problems. This enables their buyers to research on their own anytime and anywhere they see fit. It also ensures that any questions they may have are answered quickly and efficiently, reducing friction in the buying experience.

9. Offer Value-Added Services Like Salesforce

Salesforce is a leading CRM and sales automation platform. In addition to their core services, they add value for their buyers with services such as consulting, implementation, and training.

Advertising value-added services display confidence in your product as well as your company’s ability to continue to add value even after the initial purchase. It’s a great way to help skeptical B2B buyers convince themselves that working with your company is right for them.

10. Track Your Process Performance and Optimize over Time

There is no perfect buying experience. Each buyer is unique. Their situation will call for different marketing materials, sales tactics, and lead nurturing.

Start by choosing a few metrics to keep track of that will help you know whether your process is working as intended. Then, review it periodically for opportunities to optimize your buyer experiences.

Hushly Can Help You Create the Best Buying Experiences Possible

Hushly is an all-in-one buyer experience platform that can help you craft personalized and effective buying experiences regardless of what market you’re serving.

Our platform is easy to use, flexible, and includes features like:

  • Personalized content hubs
  • Personalized, self-nurturing landing pages
  • Comprehensive conversion analytics

Check out a demo of Hushly today and see how we can help your business capture more leads, convert them, and grow.

How Machine Learning in B2B Marketing Helps Businesses

Those who embrace the forward march of technology are rewarded with massive boosts in efficiency and quality. The field of B2B marketing is no exception.

In the past several years, machine learning algorithms have been developed which allow computer systems to mimic human learning on superhuman scales. Researchers and computer scientists are just scratching the surface of the possible utility of these systems, but promising use cases have already been discovered in fields as diverse as healthcare, finance, and weather forecasts.

How can B2B marketers make use of these powerful algorithms to help make their lives easier and their messages more effective?

We’ll discuss what you need to know about machine learning in B2B marketing in today’s guide.

What Is Machine Learning?

Machine learning (ML) is a field of computer science that involves feeding data to computer systems and then using algorithms that allow the system to make predictions or take action.

Machines learn similarly to humans. For example, a young student who is just learning addition for the first time eventually can predict the outcome of any simple addition equation, even ones they’ve never seen before. Machines do the same thing, only far more efficiently.

Computers use complex algorithms to “learn” at a much faster rate than our human brains are capable of. This makes machine learning a powerful tool for automating tasks such as image and speech recognition or fraud detection.

Different Types of ML Algorithms

ML is still a burgeoning field of computer science. In the next several years, new types of algorithms will be developed, each with its pros and cons for marketers.

Here are a few of the most common ML algorithm types today so you can be familiar with their functions and get a feel for how you might use them:

  • Supervised Learning Algorithms: These are trained on data that is labeled by the user so that the variables are known in advance. They are used to make predictions on new data based on what the system has learned from the input data.
  • Unsupervised Learning: These are trained on data that is unlabeled so that the variables are unknown in advance. They can be used to identify patterns within the data without being given specific examples of what to look for.
  • Reinforcement Learning: These algorithms learn by receiving feedback in the form of rewards or penalties based on the predictions they make. They are used to direct a system toward a desired behavior.

How B2B Marketers Use Machine Learning in B2B Marketing

Today, the best uses of machine learning algorithms are for tasks that require lots of repetition and benefit from increased accuracy. The fact that computers can perform these tasks far more efficiently than humans makes them perfect avenues to exploit this emerging technology.

Marketers spend a lot of time on repetitive tasks that can be better performed by a strong ML algorithm. Here are a few examples.

Data Analysis

Perhaps the strongest use of ML is to enable a computer to dig through reams of complex data quickly. Where a human could spend hours combing through information trying to spot patterns, an ML algorithm could accomplish the same task—with better quality—in just a few minutes.

One example of this is sentiment analysis. ML models can analyze customer feedback across any number of channels to gauge sentiment and report on trends. Marketers use this data to drive messaging and even influence product development.

Customer Segmentation

Marketers use supervised ML to better segment customers. By training an ML algorithm on the types of customers the business wants to target, the system learns to recognize them and the best way to reach them.

That’s not the only way ML helps segmentation, however. Marketers also use unsupervised ML algorithms to segment customers for them. This not only leads to better and more accurate segments but also reveals new customer segments that your business wasn’t targeting before.

Optimizing Marketing Campaigns

One key advantage of ML over a human is that the algorithm is far more efficient at learning and recognizing patterns. ML tests far more variables at one time and reports back accurately on its results.

When it comes to designing and optimizing marketing campaigns, this is powerful feedback that allows marketers to home in on the most effective messaging far more quickly than if they were simply A/B testing on their own.

Using ML to optimize and automate marketing campaigns is a quick way to boost ROI and deliver the best marketing campaigns to convert buyers.

Personalization for ABM Campaigns

Hushly is a big proponent of personalized, 1:1 account-based marketing for B2B marketers. The best ABM campaigns are those that are personalized for your targeted buyer. For example, check out our free B2B case study PDF and see how we were able to help NVIDIA personalize its complex messaging.

ML algorithms help the personalization process by learning about your ideal customers and how best to communicate with them. Machine learning models are used to personalize messages and offers, and improve customer engagement to boost conversion rates.

Predicting Consumer Behavior

Your B2B pipeline needs to keep moving. Identifying when customers are ready to make purchases is a big step toward converting them as efficiently as possible so you can begin the process of keeping them as a customer for years to come.

ML algorithms can be trained to predict customer behavior using past data. With incredible accuracy, these systems learn to identify which of your prospects are most ready to buy now based on factors like past purchasing behavior, website interaction, interaction with marketing messages, and even external factors such as holidays or economic trends.

ML can also identify which prospects are likely to churn, giving you the best chance to save the sale or cut your losses and move on to the next.

Optimizing Lead Nurture

A personalized landing page that displays relevant content to your buyer is a simple way to reduce friction and increase conversions.

An ML algorithm can be trained to identify what the best content to display to each buyer will be based on intent data. Then, it can automatically personalize your landing pages so that every buyer receives a rich and contextual buyer journey from the beginning.

The process of optimizing your landing pages will be ongoing as long as buyers and the marketplace keep evolving. ML can help you continually optimize your lead nurturing so you’re always ahead of the curve.

Hushly Provides the Benefits of ML For Your Marketing Operation Starting Today

From personalized landing pages to custom 1:1 ABM campaigns, Hushly has experience helping marketers grow their businesses using proven AI and ML tools.

Our simple-to-use, drag-and-drop system requires no internal developer and can be customized for any buyer within just a few minutes. This results in a scalable, optimizable marketing platform perfect for any business ready to grow. Brands use Hushly to enrich buyer experiences and maximize conversion rates.

Let Hushly create a demo for you today and start seeing the benefits of our platform.