How to Find New B2B Customers with Smart Account-Based Marketing

Everyone’s needs, habits, and expectations have dramatically shifted over the past few months.

Your B2B marketing strategy should look different too.

It’s important to stay dynamic and focus on audience needs if you want to earn their trust and gain authority.

Plus, companies with account-based marketing strategies aren’t outliers anymore. In fact, ABM is the norm.

The latest research shows 92% of B2Bs have an ABM strategy in place – most of which launched their ABM within the last five years.

Salesforce

Technology – specifically automation, AI, and machine learning – have made ABM accessible and affordable to businesses of all sizes. It’s not just for Microsoft and IBM anymore.

Use the strategies below to re-evaluate how to find new B2B customers with real connections and ABM in 2020.

9 Ways to Find New B2B Customers and Build Loyalty with Smart ABM

88% of B2Bs with the most successful content marketing focus on the needs of their audiences. As for the least successful, only half create content centered around audience needs.

Use the strategies below and plenty of research to find new B2B customers and build long-term loyalty.

1. Develop Effective Content for Key Accounts

Effective content is the secret behind how to win B2B clients. While most consider content marketing a staple in the early stages for awareness, it’s actually vital at every stage of the funnel.

Blogs and eBooks come in handy for building visibility, leads, and traffic. However, those further along in the sales funnel will appreciate relevant case studies and videos.

Make sure you develop a content strategy for specific accounts so it’s super relevant.

2. Focus on Being a Helper

Research is paramount here. Follow individuals and influencers from target accounts on LinkedIn, Twitter, and Facebook. Search for subreddits where folks share similar content as them. Look for the blog domains they share. Study market reports from their company, competitors, and industry.

This in-depth research will help you identify their major pain points and develop content to solve their problems – a truly proactive approach to content marketing.

Free trials, forwarding helpful blogs via LinkedIn, and useful tips are all welcoming and help build relationships.

3. Integrate Interactive Content into Your Website

It’s a myth that attention spans have shortened in the age of information. When was the last time you binged content? Chances are, you have no trouble bingeing content you find interesting – like Arrested Development, Stranger Things, or The Wire.

Well, B2B buyers want to binge your content, too. A survey found 58% of B2Bs are willing to consume content for up to 20 minutes when it’s interactive. Another 68% said they’d like you to organize your content by pain point or issue.

An adaptive content hub meets both requirements: Machine learning delivers personalized content recommendations in an interactive format. Plus, you can organize content by vertical, industry, or pain point as it fits with your audience.

Hushly

4. Create a Unique Email Series for Each Account

Email marketing tools make it easy to personalize your campaigns for different accounts. It’s absolutely worthwhile to set up a unique email onboarding series for each company.

Cover your bases with a:

  • Welcome email
  • Campaign about your company mission, values, and industry
  • Content about pain points you solve and use cases
  • Testimonials and case studies
  • Curated blog posts and content

Use a subscriber’s activity from your first few emails to place them into different segments based on their job role or pain point at the company.

5. Tap Your Network and Build New Connections

Groups on Facebook and LinkedIn (and lists for Twitter) are important for finding new B2B customers but not in the way most marketers use them.

Do plenty of research before you decide to form a group so it’s not too generic. Aim to solve a specific pain point you’ve noticed key accounts face. Check other related groups – join them and engage with users there to see how you can create something different.

6. Build the Right Martech Stack for Your Company

Martech is vital for achieving your goals. Unfortunately, most B2B marketers are running bloated (and costly) martech stacks that don’t do much to help them reach their goals.

You can optimize your web experience with just a few key pieces of technology in the right places:

  • A website chatbot
  • A comprehensive email service provider
  • An on-site AI engine for recommendations and analytics

Artificial intelligence isn’t the place to cut corners. Not only does it create a hyper-personalized for your audience, but it also helps you nurture leads and draw insights.

7. Show Up in the Right Places

Simply put: Go where they are. Find a way to make yourself a valuable part of their online circle via groups, guest blogging, Medium, and frequently searched keywords.

B2Bs need familiarity to build trust so getting your conversations and content in front of their face is important.

8. Create a Specific Website for Customers

Not only does a customer website prevent churn, but it also offers a valuable asset to leads. Customer service centers or business resource centers contain items like:

  • Tutorials
  • Use cases
  • Videos
  • Troubleshooting questions
  • FAQs
  • Helpful blogs

Your customer website should be interactive with plenty of search features and AI to make it easy to use.

9. Don’t Underestimate Real-World Connections

As everyone spends more time online during the age of social distancing, real-world connections have become even more valuable.

No, large events are still out of the question. However, it can’t hurt to send some kind of personalized basket or gift to your key accounts.

How to Find New B2B Customers: Hyper-Personalize Your Website Today

A personalized website is vital for helping your leads find the most relevant content every time they visit. Artificial intelligence is vital for creating the hyper-personalized website experience your visitors expect – just like Amazon or Netflix.

See Hushly’s AI engine in action now and find out how easy it is to add machine learning to your B2B website.

What Can Artificial Intelligence Do? 7 Smart Ways to Use AI in B2B Marketing

Every time you open your phone, you use some type of AI and machine learning.

AI is so pervasive today you may not even realize it’s the driving force behind your favorite apps.

Well, your B2B buyers use AI every day too and they expect your website to employ some kind of machine learning features.

The question then becomes, what can AI do for B2B marketing? Furthermore, what are the advantages of artificial intelligence for B2B?

What Can Artificial Intelligence Do in B2B Marketing? 7 Advantages and Tools

As of last year, less than a third of companies used AI regularly. Today, over 84% of marketers use artificial intelligence, with AI software expected to become a $25 billion market by 2025.

Salesforce

1. Chatbots for Answering Questions

The latest Gartner research shows that B2Bs spend 27% of their time researching online independently. Only 17% of their time is spent contacting sales teams – ALL sales times.

Gartner

Adding an AI-driven chatbot to your website can fill the gap. In many cases, a lead may want to ask some basic questions without fearing the aftermath of sending an email or making a phone call. No one wants to feel hounded by sales teams.

Instead, a chatbot lets leads ask FAQs and have conversations. Chatbots are often more effective than live chats because they provide instant responses. Plus, machine learning allows chatbots to improve their answers over time.

Robinhood

Beyond adding a chatbot to your website, consider optimizing your Facebook, WhatsApp, and LinkedIn messengers as well.

2. Adaptive Content Hubs to Distribute Personalized Content

Marketers across the board say engaging visitors in real-time is a top priority:

Salesforce

People don’t have short attention spans. They do, however, have less time to dig through blogs and websites looking for relevant content.

That’s why 68% of buyers say they want you to organize your content by pain point while 58% would like to see it organized by industry or vertical.

Adding an AI- and machine learning-driven adaptive content hub to your website lets you organize your content based on industry, content type, pain point, importance, and more. Plus, it’s highly interactive. That’s important because 58% of buyers say they have no problem spending up to 20 minutes consuming interactive content.

Here’s a snapshot of what an adaptive content hub looks like in action:

Hushly

3. Automated Email Marketing Solutions

It’s important to mention here that automation is different from machine learning. Machine learning studies behavior and improves itself. Automation is simply automatic.

However, that doesn’t mean automation isn’t useful! In fact, when it comes to email, automation is incredibly powerful.

You can design stunning email campaigns for different segments or firmographics. When a new lead signs up for your list, place them into a unique category based on certain qualities – such as their job role or company.

From there, each subscriber will receive an onboarding series about your company, industry, and products/services. Make sure to fill your email campaigns with valuable content that answers questions and solves problems. Always add nuance to the conversation.

Salesforce

4. Comprehensive Voice and Image Search

Some 91% of brands are investing in voice search – and for good reason. Adobe research shows that almost 50% of all searches happen through voice features.

If you haven’t started optimizing for voice year, it’s not too late. It might also be worthwhile to add a voice option to your on-site search feature. On-site voice search could come in handy for customers looking for your tutorials, blogs, or videos while browsing from a mobile device.

Likewise, visual search is also on the rise.

62% of millennials say they prefer image search over other types of technology. Plus, major platforms like Amazon, Pinterest, Google, and Bing all offer visual search features. Consider if image search is a worthwhile endeavor for your brand or industry.

5. Self-Nurturing Landing Pages to Guide Leads Down the Funnel

Most landing pages are dead ends. When a prospect visits a landing page, 99% of the time they aren’t ready to convert into a lead – and they certainly aren’t ready to make a purchase.

Instead of ending the conversation, you can use artificial intelligence to keep the engagement flowing.

Self-nurturing landing pages use machine learning to present visitors with personalized content recommendations – just like Netflix or Amazon. Using layers of algorithms, the AI engine carefully studies behavior and gently guides leads down the sales funnel with recommended content.

6. Better Lead Scoring and Verification

Predictive analytics are incredible when it comes to lead scoring. Sales and marketing can collaborate to figure out which leads are closest to buying and target them effectively.

Verification is another area ripe for the advantages of artificial intelligence. Most business databases are plagued with errors. In fact, 62% of businesses use data up to 40% wrong to base their major marketing objectives.

It’s no surprise that 80% of organizations are expected to abandon their data-driven personalization strategies by 2025.

Instead, AI can verify lead data to make sure it’s accurate before it enters your system. Using a business email, AI cross-checks the details with public sources like LinkedIn to fill gaps and inaccuracies.

7. Improved Analytics and Insights

Using an AI engine to create a hyper-personalized website experience will keep visitors on your site longer and reduce bounce rates.

The longer people stay on your site, the more data you have to study and analyze.

Plus, these analytics offer better insights than traditional content delivery systems. Since every visitor gets unique content recommendations, you can draw better insights from their browsing behavior in terms of industries, problems, and stage of the buying cycle.

Salesforce

Bring the Advantages of Artificial Intelligence to Your B2B Site

Adding an AI engine to your website can help you harness the power of machine learning and all the advantages of artificial intelligence.

You can provide a personalized experience for every visitor – whether known or anonymous – with adaptive content hubs, Netflix-style content bingeing, self-nurturing landing pages, human lead verification, and so much more.

Check out the full range of use cases for adding Hushly’s AI engine to your B2B website.

How to Market B2B Products and Build Relationships in 2020

Your leads and customers expect more these days. B2B decision-makers are young, diverse, and grew up with smartphones, internet access, and automation.

Research shows 42% of millennials working in B2B hold managerial positions while 21% are vice presidents or in C-level roles.

They want fully optimized digital experiences from your B2B company.

At the same time, they also demand human interaction and helpful advice to navigate your industry.

7 Ways to Market B2B Products and Build Meaningful Relationships in 2020

Unfortunately, many B2Bs have not kept up with evolving expectations. Use the tips below to market your B2B products and forge meaningful relationships with both your customers and leads.

1. Develop Helpful and Relevant Content

Content is essential for starting conversations with your audience. Producing content isn’t enough though – you need a dedicated content marketing strategy.

69% of B2Bs with the most successful content have a documented content strategy. However, only 16% of the least successful brands have one.

Research is key to creating effective content that stands out from all the noise out there (and there’s plenty of noise):

  • Long-tail keyword research to answer queries.
  • Reading competitor content to stand out.
  • Analyzing the top-three ranking pieces for each keyword and adding nuance to the discussion.
  • Following relevant subreddits to understand your audience.
  • Following hashtags on Twitter and LinkedIn.

Consistent content can also boost your search engine rankings across the board and increase your chances of website visibility.

2. Give Away Free Trials or Products

Look at Google: one of the most successful companies on the planet. Google offers tons of free – yet extremely useful – products.

Now, you don’t have to follow Google’s lead and open the floodgates. However, it is shrewd to offer free trials so your leads can figure out whether your product is a perfect fit.

Figure out how freebies would work best for your overall strategy. This might include:

  • Free trials (of a week or so) of your full premium product.
  • Free registration and access to limited tools – like SEMrush and BuzzSumo.

At Hushly, we don’t charge anything to add our AI engine to your website. Our customers only pay for genuine leads they collect through our tools – they never pay just to use our platform.

Freebies are vital for showing leads why your product is so valuable. They can read case studies and talk to your sales team all day but there’s nothing quite like trying something for yourself.

3. Harness the Power of Social Selling

Some industries, particularly those in the tech sector, see over 50% of their revenue coming from social selling tactics. Some research says social selling delivers a 57% higher return than traditional tactics too.

social selling

LinkedIn

Social selling isn’t about broadcasting from your company page and waiting for sales to roll in. Instead, focus on using social media for its true purpose: meeting people and having conversations.

That means ditching the cold LinkedIn messages in favor of genuine interactions and questions.

4. Hyper-Personalize Your Website Experience

Research shows nearly half of B2Bs fall short with their personalization efforts. 60% of marketers say they’re not implementing AI or machine learning to improve their website experience.

That’s not ideal because B2Bs expect hyper-personalization.

Instead of sifting through your blog categories and tags to find relevant content, AI should hand-select the most relevant piece of content for each visitor based on behavior.

An adaptive content hub and self-nurturing landing page offer unique solutions. Like Netflix or Amazon, an AI engine uses machine learning to study each visitor’s browsing behavior and provide relevant content. Plus, the AI engine chooses content to gently guide them down the sales funnel.

5. Create Lead Nurturing Email Marketing Campaigns

Aside from self-nurturing landing pages, email marketing is one of the best tools for nurturing B2B leads.

You get a direct line of communication with their inboxes. However, it’s still important to implement AI in your email campaigns as well.

Design personalized lead nurturing campaigns for different accounts, segments, or roles. Each lead should get a unique email series.

Make sure to lead with value here. Focus on highlighting your eBooks, blogs, podcasts, and videos as it fits each subscriber.

6. Take Your SEO Seriously

Search engine optimization is crucial for improving visibility and building an inbound marketing strategy.

No one uses the yellow pages anymore. People type their questions and problems into Google to find answers. Ideally, they should find your content on the first page of results.

Consistent blogging is the best thing you can do to improve your SEO and rankings. Companies with blogs in place enjoy 434% more indexed pages on Google than those that don’t.

Before anything else, however, make sure your website is optimized for mobile browsing. Not only do 70% of all B2B searches happen on mobile devices but Google switched to mobile-first indexing back in 2018. This translates to:

  • Making sure your site loads in less than three seconds.
  • Removing lead magnet forms and gated content.
  • Using CTA buttons instead of hyperlinks.

7. Create an ABM Strategy or Adapt Some Tactics

Account-based marketing isn’t just for landing new leads – it’s also vital for building customer loyalty.

Design custom ABM campaigns for your best clients. This is also a lower-risk way to test your ABM tactics before expanding to new accounts and leads.

Consider ABM tactics like:

  • Peppering company names into your blog posts
  • Developing case studies for similar companies/a target account’s competitors
  • Using LinkedIn’s ABM targeting tools
  • Building targeted social media lists

Companies with ABM strategies generate 208% more revenue than those that don’t, so definitely consider ABM if you haven’t already.

Learn How to Market B2B Products with an AI Engine

Your leads see AI-driven personalized experiences everywhere they go online. From Amazon and Etsy to Spotify and Facebook, machine learning delivers optimized content just for them.

They know the technology exists and they expect the same personalized experience from your B2B website. Adding an AI engine to your site is fast, easy, and creates the experience your leads crave.

Artificial intelligence doesn’t have to be complicated. Learn how Hushly makes it simple and easy.

7 Reasons Why Content Marketing is Important for B2B Marketing

hushly blog

The buyer’s journey isn’t what it was even ten years ago.

B2B buyers spend increasingly more time researching online and off, self-nurturing, and connecting with potential suppliers on more casual terms.

The latest Gartner research shows B2Bs only spend 17% of their time meeting with potential suppliers. That 17% covers all suppliers too. In other words, your sales team only gets about 2% to 5% of a lead’s attention before they decide.

Gartner

Your digital experience is your main tool for earning trust and building relationships – and it all starts with content.

Here’s why content marketing is so important for B2B marketing and how you can use it to its full advantage.

Why is Content Marketing Important for B2B Marketing?

For content marketing to work, it must be 100% relevant for your unique audience segments. Research is key to understanding your buyer’s specific needs and problems. You’ll also want to set unique goals to track your progress and effectiveness.

1. It’s Vital for an Account-Based Marketing Strategy

84% of marketers using ABM say it delivers higher ROI than other marketing strategies. Account-based marketing isn’t just for connecting with new leads either – it’s vital for forging deeper relationships with your current customers and preventing churn too.

Engaging content is at the heart of every effective ABM strategy. You need relatable blogs, eBooks, case studies, whitepapers, videos, and podcasts for your various firmographics.

Keep in mind that you might not want to create ALL types of content. Instead, research what types of content your firmographics prefer. Some at the C-level might prefer videos while end-users at a company might rather absorb information through infographics.

That’s another reason content marketing is so important for B2B: It forces you to study your audience.

2. You Can Rank for More Keywords

If you want to take SEO seriously, you must publish consistent high-quality content. Brands that blog regularly earn 434% more indexed pages than those that don’t.

Content marketing is an effective SEO tactic because it boosts rankings across your entire site. Here’s a little example of how it works:

  • Develop high-quality blog content around long-tail, low-competition keywords.
  • Earn rankings for those easy-to-rank keywords.
  • Target broad keywords on your category pages, landing pages, product pages, and home pages.
  • Prove your worth to Google algorithms and searchers with low-volume keywords and your ranking will improve for broader high-volume keywords.

Content marketing isn’t an overnight solution. However, publishing regular content seriously pays off long term.

3. B2B Content Marketing Helps You Generate More Leads and Sales

Content marketing delivers 3x more leads yet costs 62% less than outbound tactics.

B2B buyers spend 45% of the journey researching alone so content is key for helping them learn about your company and products.

Make sure your content solves specific problems your audience faces. Research their conversations on LinkedIn, Twitter, and Reddit before writing content.

This level of research and quality matters. That’s why 75% of B2Bs with the most successful content marketing strategies say content is useful for earning sales and revenue. 

4. You Can Empower Leads to Self-Nurture

A whopping 84% of B2Bs with the most successful content marketing say nurturing leads is a top goal.

Unfortunately, most brands hide their best content behind a lead magnet form. That’s not an ideal situation for people arriving at your site on a mobile device.

Think with Google estimates that 70% of all B2B searches happen on mobile devices so removing forms should be a top priority in your B2B content marketing strategy.

Instead, use an AI-driven adaptive content hub with machine learning to help your visitors find the perfect piece of content. An adaptive content hub provides content recommendations – like Amazon or Netflix – so every visitor gets a 100% relevant and unique content experience.

5. Content Marketing Lets You Have Conversations with Your Audience

If your content is successful, people should feel compelled to comment, like, and share it with others – opening you up to new conversations and relationships.

Content marketing is important for B2B social selling as well. Your content, especially thought leadership content, gives you a launchpad for discussing nuanced concepts and ideas.

Email marketing is also a useful tool for promoting your content. You can study which links your subscribers click and study their behavior and interests to provide curated content in the future.

6. You Can Earn More Web Traffic

Earning more indexed pages in Google search results means you increase your chances of visibility and new audiences. Organic traffic tends to stay on your website longer and consume more pieces of content for each session too.

Searchers value content because it’s not salesy or promotional. Instead, it helps them resolve nagging issues they face each day.

Boosts in traffic can also come from sources like LinkedIn, Facebook, guest posting, and blogging platforms. The more content you publish, the more backlinks you earn to your website. Not only is that good for SEO, but it also increases your long-term visibility and traffic.

7. B2B Content Marketing Delivers Incredible Analytics and Insights

Every time someone arrives at your website, you have a new opportunity to learn about your audience based on their behavior.

AI-powered tools can help you take your insights from content a step further. When you use AI and machine learning to create a hyper-personalized experience, you can learn more about their stage of the buying cycle and interests based on their behavior.

Using analytics and insights from your B2B content marketing, you can find new accounts to target and fresh market segments as well. This can help fuel your future content marketing efforts and create a positive reward cycle.

Hyper-Personalize Your Content Marketing Experience

Crafting incredible content for your website is only half the battle. How can you ensure each visitor finds the most relevant piece of content when they arrive at your website?

Adding an AI engine to your website is fast, easy, and creates a hyper-personalized experience for every visitor.

Hushly makes AI and machine learning accessible to everyone. Learn how to empower leads with self-nurturing landing pages.

B2B Events Canceled? Forget Webinars and Focus Your Energy Locally

B2B events

COVID-19 has hit communities in every corner of the world.

For those of us fortunate enough to have our health, we still must grapple with a new reality.

Many of you are reading this from home if your office hasn’t slowly started returning to work.

Here’s a bit of good news. 72% of B2B marketing professionals expect their budgets to either increase, stay the same, or only slightly drop (less than 20%).

Yes, things are changing. However, most B2B brands aren’t facing an existential crisis like many consumer companies that rely on foot traffic.

Of course, B2Bs aren’t entirely out of the woods.

Aside from the uncertain markets, most business leadership – 84% – say in-person B2B events are a critical part of their visibility and success.

Gartner’s research shows 68% of CMOs have canceled their in-person events in response to the COVID-19 pandemic.

Gartner

While many major events are simply postponing, the truth is that we don’t know when or how things will go back to “normal.” Even if communities avoid a second wave of COVID-19 diagnoses, will people still feel comfortable getting on a plane six months from now?

B2B marketers should instead prepare for a life without major in-person events, at least for the time being.

B2B events

Major Events Canceled? How to Organize Local B2B Events in the COVID-19 Era

Communities around the United States are slowly starting to reopen their economies.

Of course, it’s not happening all at once and we can’t expect everything to suddenly return to pre-COVID-19 times.

While attendees might not be comfortable jumping on a plane, people are still itching to get out of their homes (while keeping a safe distance, of course). B2B events could take three routes for the time being:

Organizing Local Community-Centric B2B Events

Renting a massive venue is probably out of the question for now. However, small conferences where attendees can practice social distancing could be a smart idea.

Keep the event to 50 or less and rent a larger room than you normally would. To stick with social distancing protocol, only sell tickets to people within your metro area.

Focus on networking and building skills within your own community. Are there any potential business connections in your area you’ve neglected to build while focusing on the wider world?

Think of strategies attendees could take the event material home and continue online, such as:

  • Live tweeting the event with branded hashtags
  • Podcasting about the event topic and attendees
  • Making YouTube videos about the event’s content

Sponsoring Relief Effort Events

Why sit on the sidelines and wait for the pandemic to blow over?

Look for local organizations to partner with in your area and offer relief effort. Now is the time for everyone to step up and be a part of the good.

Depending on your resources, your brand could even host a relief effort yourself. Even as the pandemic passes, people are still going to need help:

  • Running no-contact delivery services to the elderly or immunocompromised patients
  • Delivering groceries and necessities to low-income households
  • Sponsoring individual families for rent relief
  • Highlighting and supporting workers on the front lines

All the problems we face as a society weren’t born out of the pandemic and they’ll still exist once it subsides.

Gathering Locally, Broadcasting Nationally

Here’s another option. You can still host small, local, in-person events as mentioned in the first entry here.

However, organize a handful of small events around the region or country, depending on your brand and resources. The events could take place at the same time and each group could stream its speakers live on a set schedule.

So while the events would technically all be held separately, they’d still all be part of one larger event. Everyone gets to practice social distancing but the larger event still goes on.

3 Tips for Rising Above the Water in a Sea of Online B2B Events

As economies gradually reopen across the world, online B2B events and virtual meetings will no doubt remain the dominant force.  It was hard enough already for marketers to stand out when they weren’t competing with every other company in existence.

1. Look for Ways to Involve Attendees

With everyone stuck indoors, people have switched to creator mode.

Find some ways you can ask each attendee to create content for the event, including:

  • Writing something to share
  • Creating a photo compilation
  • Making a unique backdrop
  • Sharing stories or case studies

2. Personalize Outreach and Promotion

Traditionally, B2B events focus on drawing as many attendees as possible.

Instead, zero-in on your niche. Treat your event like you would a landing page or call-to-action. Stick with a single, highly targeted topic. If you start to digress, think about hosting a second online event.

Do some research. Look at your social feed and social listening tools to see what your audience is talking about. What problems are they facing during COVID-19? What are their concerns from here on out?

Stick with specific market segments and make sure your online event marketing materials reflect that niche.

3. Create a Special App

Developing a special app just for the event can help set you apart. Plus, it will give attendees a way to get involved if they don’t want to stick around for the whole event.

Pack your app with useful resources and tools. Make sure to highlight the benefits of the app people can enjoy if they attend your online event.

Market Your B2B Events with Personalized Landing Pages

Artificial intelligence can help you personalize your event landing pages for every visitor. Whether you’ve collected someone’s contact information or have no idea who they are, AI can provide them with a unique experience.

For account-based marketing, an AI engine can take the hassle out of distributing relevant content to every visitor. AI will automatically detect a visitor’s company and stage of the buying cycle so the content it recommends is always on-point.

Learn more about how personalization can optimize your account-based marketing strategy.

B2B events

Big Tent Event Canceled? Time to Regroup Your Branding and ABM Strategies

Hushly Content Hubs

Economies around the world might be slowly reopening. But big B2B events? Not so much.

People are itching to get out of the house but they also aren’t exactly eager to mingle in large crowds of international attendees.

Nonetheless, let’s not get too negative. 72% of B2B marketing professionals expect their budgets to either increase, stay the same, or only slightly drop in response to the pandemic – so it’s not all doom and gloom. It’s just time to shift that budget elsewhere.

It’s impossible to ignore the impact the pandemic has had on in-person B2B events, however.

84% of business leaders say in-person B2B events are a critical part of their visibility and success. Gartner’s research shows 68% of CMOs have canceled their in-person events in response to the COVID-19 pandemic.

Gartner

Yes, we still all face a struggle with the economic downturn and new normal from the pandemic. However, those big tent shows are just going through the motions. It’s hard to form real connections at massive conferences and you never manage to meet with everyone you wanted to.

Instead, B2Bs now have plenty of opportunities to focus their attention inward.

event canceled

7 Ideas to Focus On Now That Your Big Tent Event is Cancelled

People across the country stuck indoors have used this opportunity to work on themselves.

Folks are baking bread, discovering new hobbies, and starting new workout programs from the comfort of their home. Some people have even started focusing on things they can control while everything else feels uncontrollable – hence the rise of quarantine makeovers.

While your event is canceled, focus your attention on your brand. Look for ways to improve your branding and develop new account-based marketing strategies.

1. Focus on Smaller Local Events

Even as things start to resume some semblance of normal, people still won’t feel comfortable hopping on planes to attend international events.

Instead, take the time to host intimate events in your local community.

Are there any local businesses you’ve neglected to network with while focusing on your broader strategy? Use this time to connect with professionals through events where everyone can build their career skills.

Just make sure to rent a venue large enough to accommodate social distancing. Keep tickets limited to less than 50 and only sell tickets to people from the metro area to discourage traveling.

2. Double Down On Your Account-Based Marketing

Account-based marketing delivers the highest ROI of any strategy. Makes sense: ABM is highly personalized by nature.

Shift your budget away from events and towards your ABM strategy. Use this time to hone your tactics and develop new ones like:

  • Study your best performing industries and accounts
  • Research potential leads and market gaps
  • Create fresh content for specific accounts
  • Running targeted LinkedIn campaigns
  • Rework your automated email campaigns or launch new ones
  • Figure out what’s not working and trim the fat

3. Send Creative Gifts to Different Accounts

When was the last time you dabbled in some direct marketing? Nope, we’re not talking about catalogs. We’re talking about gifts.

Taking the time to send thoughtful gifts to specific accounts can go a long way. It shows that you’re thinking about them during this challenging time.

Companies like Alyce, Sendoso, and PFL let you send personalized – and automated – gifts to your best accounts, whether one-off or on a timed schedule. Plus, you can tack everything through your CRM software like Salesforce.

4. Get Personal with Your Content Marketing Strategy

Content strategy is dynamic so it can always use a refresh.

If your event is canceled, switch to optimizing your content marketing strategy.

  • Which verticals are you lacking content for? Or which could use an update?
  • What seniority levels are you missing relevant content for?
  • Are you missing any content for companies in specific regions? Could you expand to new ones?
  • Could old pieces of content use an update for SEO and relevancy?

Spend some time digging into your keyword research and planning your topic calendar for the next few months as well.

5. Optimize Your Promotion and Social Channels

Social media is an important part of any digital marketing strategy. Unfortunately, most marketers don’t get to spend as much time as they’d like researching topics and writing engaging posts.

Now’s the time to look at what’s working and what’s not. Laser focus on your most profitable channels.

  • Ask followers questions
  • Engage with people who comment
  • Run retargeting campaigns on your profitable channels

Social media engagement is at an all-time high so think about how you’ll fit into the conversation.

6. Build Connections with Your Best Clients

Everyone is scrambling over the state of the bear markets, crude oil prices, and frightened investors. Hold tight and focus on what matters: your best customers.

Research shows 80% of B2B buyers will churn within the first two years, citing a poor customer experience.

Reach out to your best customers with gifts or handwritten letters. You could also set up an automated email series specifically for your most loyal clients personalized for their unique needs during this time.

7. Check Your Social Listening Tools

Most of us don’t have the time to dig deep into our social listening tools to see what’s going on across the internet. Use this time to go back through old mentions in blog posts, web pages, and social media to analyze what’s happening.

Do you see any potential to network with new guest blogging sites? Podcasters?

Create a spreadsheet to save links of all your brand mentions and link to them in your own content later.

Optimize Your Personalization Strategy Today with AI

Hushly’s AI engine gives B2B marketers the tools they need to create hyper-personalized experiences for every visitor.

The Hushly software uses browsing behavior and intent data to recommend relevant pieces of content for every session – whether known or anonymous. That’s why it’s perfect for optimizing your account-based marketing strategy.

Find out how AI-driven personalization can improve your ABM content distribution now.

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8 Benefits of Website Personalization Every B2B Needs to Know

benefits of website personalization

Website personalization in the B2B sector is still very much in its infancy.

While 77% of B2B marketers agree about the benefits of website personalization for building customer relationships, 42% also admit they’re struggling to effectively personalize their experience.

Most of the challenge lies in data.

It’s a challenge worth overcoming, however. 85% of buyers say they’re less likely to engage with brands that don’t personalize the very first touchpoint.

Let’s dive into a few reasons why personalization is so important in B2B today and how to overcome the disadvantages.

benefits of website personalization

8 Benefits of Website Personalization Every B2B Marketer Should Know

From keeping visitors on your website and improving the nurturing process to preventing customer churn post-sale, the benefits of web personalization are far reaching.

1. Personalization Reduces Bounce Rates

When you create a hyper-personalized experience for each visitor, people will stay on your website longer.

Personalization technology will recommend similar pieces of content based on a visitor’s browsing behavior, like Netflix.

Instead of putting the burden on visitors to sort through your blog and content assets to find something that intrigues them, technology does it for them.

2. Leads Can Self-Nurture

Personalization isn’t only about the content itself, it’s also about how you distribute content.

AI-driven technology is specially designed to recommend content based on a visitor’s stage of the sales funnel, using intent data.

Research shows B2B buyers only spend 17% of their time in the sales process speaking to sales teams. Most of their time is spent researching – both online and off.

Personalization gives leads the tools they need to educate themselves at their own pace.

Gartner

3. Web Personalization Prevents Customer Churn

Studies suggest 80% of buyers switch suppliers in less than two years, citing a poor experience.

The benefits of website personalization don’t stop at lead generation and conversion – they can also help you keep customers happy.

For example, a personalized business resource center could provide customers with tools like tutorials, videos, FAQs, and troubleshooting. Today’s B2Bs are young. They want the tools to learn and solve problems on their own without having to contact someone.

4. It Creates an Experience Buyers Expect

65% of B2B buyers say they’ll consider switching suppliers if a company doesn’t make any effort to personalize their digital experience.

Why? B2Bs expect a personalized web experience because it’s become the norm everywhere they go online.

5. Relevant Content Boosts Website Engagement

63% of senior-level executives say the content they find online is too generic. As the saying goes, when you create content to please everyone, you create content that pleases no one.

Personalize blog posts for different job roles and positions, stages of the sales funnel, and industries. Visitors will be more likely to stay on your page, download your lead magnets, and want to stay in touch with your company.

6. Web Personalization Lets You Break Your Reliance on Forms

Forms are an antiquated way to stay in contact with leads. When you confront a visitor with a form, you’re asking them to provide personal information and details about the company they work for.

Most people don’t want to fill out a form and get emails in their inbox just to read a blog post. AI-driven personalization technology lets you break your reliance on forms.

Instead, you can nurture leads while they’re on your website. It’s a proactive approach to lead nurturing because it happens in real-time rather than following up with leads retroactively.

7. It Allows for More Effective Retargeting

LinkedIn makes it easy to retarget your website visitors based on pieces of content they viewed on your website.

When you create personalized content and a hyper-personalized experience, people naturally will consume the most relevant pieces of content.

Using that information, you can continue the nurturing process on social media with the most accurate data.

8. Improved Account-Based Marketing Strategies

73% of marketers plan to increase their account-based marketing (ABM) budgets in 2020. ABM is so effective because it’s naturally personalized. With ABM, you’re already creating personalized content for different companies.

Take it a step further. Create content for different job roles and stages of the sales funnel as well.

Then, use an AI-driven distribution system to ensure each visitor gets the right piece of content at the perfect time.

What are the Disadvantages of Personalization?

While the benefits of personalization aren’t to be disputed, personalization doesn’t come without its share of challenges. In fact, only 20% of businesses are running effective personalization strategies at-scale.

  • Bad intel: 80% of organizations will abandon their personalization strategies by 2025, citing poor data and lackluster ROI.
  • Creep factor: While people are willing to trade a bit of privacy for personalized web experiences, they also don’t appreciate brands following them everywhere online.
  • Time consuming: Segmenting your audience, analyzing massive data sets, and creating personalized content are no small feats.

AI-driven personalization tools can remove most of the disadvantages of personalization at their source. Artificial intelligence lets you create a personalized experience for every visitor yet eliminates the need to sort through massive data troves.

Not only does AI free you from the chains of tedious tasks, but it also works in real-time to create a personalized web experience. In other words, your content is more relevant because it’s hyper-personalized for each visitor.

4 Web Personalization Examples to Use on Your B2B Site

Now that you understand the benefits of website personalization along with some challenges, let’s go over some AI-driven web personalization examples:

  1. Self-nurturing landing pages to gently guide leads down the sales funnel
  2. Personalized exit-intent popups with useful content instead of forms
  3. Adaptive content hubs to organize and recommend assets
  4. Content bingeing features to keep visitors on-site with personalized recommendations

Artificial intelligence lets you create a uniquely personalized experience for every visitor – just like Netflix, Amazon, and Spotify.

Ready to bring the benefits of website personalization to your B2B site? See Hushly’s adaptive content hub in action to get started.

benefits of website personalization

Everything B2Bs Need to Know About Machine Learning for Personalization

machine learning personalization

B2Bs are no stranger to the benefits of personalization these days.

However, they are struggling to optimize their personalization strategies.

Research shows that 80% of B2Bs will abandon their personalization strategies by 2025, citing poor ROI and data issues.

Machine learning for personalization offers a solution. Instead of working through data retroactively, AI-driven machine learning tools let you provide unique content to every visitor – whether known or anonymous.

Here are a few things B2B marketers should know about using machine learning.

machine learning personalization

What B2Bs Should Understand About Machine Learning for Personalization

For your personalized marketing to succeed, you need machine learning and AI for content distribution.

Machine Learning for Personalization Drives Dynamic Content

Dynamic content can be obvious or subtle.

When you visit some of your favorite B2C websites, they might automatically show shipping information or coupons for your geographic region.

However, dynamic content can also be more subtle. On consumer sites, it might include monitoring which products you view and offering personalized product recommendations.

On your B2B website, dynamic content could include personalized content recommendations like blogs, eBooks, and case studies. Algorithms and machine learning could monitor what a visitor browses on your website and suggest relevant pieces of content.

Instead of digging through your blog looking for interesting content, AI hand selects and provides relevant content recommendations to each visitor. Content is always dynamic because each visitor gets a unique experience.

Machine Learning for Personalization Helps You Learn About Customers

If you want to create personalized content for your audience segments, you have to learn about your audience. You must understand your targeted audiences on a deeper level than your competitors.

Most marketers start learning about their audience by analyzing on-site analytics.

Which pieces of content do they consume? What conclusions can you make based on that? Consider the following visitor demographics:

  • Stage of the buying cycle
  • Job role
  • Company name
  • Company market share
  • Company size

When you employ AI-driven machine learning on your website, visitors will naturally view more relevant pieces of content. As that happens, you can study deeper insights about your audience. You can draw better conclusions and use them to create content.

It Uses Several Algorithms on Top of Each Other

When you type a keyword into the Google search bar, several algorithms work together to craft unique results.

Many people assume Amazon, Google, and others use one massive algorithm to determine their content. However, it’s actually several working algorithms on top of each other:

  • Collaborative filtering: The algorithm looks for patterns in similar visitors to recommend pieces of content.
  • Session-based similarity: It suggests pieces of content based on visitors who viewed the same pieces of content.
  • Content similarity: Visitors get personalized recommendations based on the copy in the content they’re consuming.
  • Importance: Administrators can decide which pieces of content are “important.” 
  • Trending: Visitors are recommended pieces of content based on their popularity.

Tiger King would be a combination of importance and trending algorithms.

Hushly

Machine Learning for Personalization Improves the Buyer Experience

85% of buyers say they’ll dismiss a brand that doesn’t personalize the first touchpoint.

B2B buyers expect personalized experiences just as much as their consumer counterparts. It’s important to remember that B2B buyers are also consumers for the 16 hours they’re not at work each day.

Machine learning makes it easier for buyers to find the information they need on your website when they need it without much effort.

It Helps Guide Leads Down the Sales Cycle

AI-driven personalization recommends content to each visitor based on intent data.

Intent data tells you where a visitor is in the sales funnel.

The content isn’t just relevant – it’s also carefully selected to guide visitors down the sales funnel. It provides a gentle nudge instead of bombarding visitors with aggressive sales tactics.

For example, after viewing a piece of content on the benefits of personalization, the algorithm might recommend a blog with a case study. The goal is to gently guide visitors towards a conversion – even before you’ve collected their contact information.

Machine Learning for Personalization Uses Real-Time Data

Most marketers attempt to personalize their digital experience retroactively: They identify patterns, offer relevant pieces of content, and hope for the best.

Instead, AI-driven personalization uses real-time browsing data and intent data to personalize every experience for every visitor every session.

Content is more effective – it can boost lead conversions by 51% – because it’s based on the most current data available.

It Makes Account-Based Marketing Easier

Companies running ABM strategies generate 208% more revenue than those that don’t.

Account-based marketing is a natural by-product of personalization.

Instead of analyzing data to identify company patterns and stage of the buying cycle, artificial intelligence and machine learning take over automatically.

The AI algorithms can use a visitor’s IP address and other data to figure out which company a visitor works for and provide them with relevant content.

Personalized Marketing and Machine Learning Tools You Need to Know

Now that you understand how machine learning can benefit your marketing personalization, it’s time to go over a few tools you can use.

AI and personalization go hand-in-hand. Instead of working through massive data sets retroactively, AI lets you personalize every visitor’s browsing experience. Here’s what it looks like in practice:

  • Self-nurturing landing pages: Let leads educate themselves at their own pace and guide them down the sales funnel with self-nurturing landing pages.
  • Adaptive content hubs: Organize your best content and offer personalized content recommendations with the power of machine learning.
  • Content bingeing features: Bring the same user-friendly personalization format of Netflix to your B2B website.
  • Personalized exit-intent popups: Most brands confront visitors with lead forms as they try to leave the site. Instead, offer more personalized content recommendations through AI-driven exit-intent popups.

While the details of how machine learning works can get complicated, taking advantage of the benefits don’t have to be.

Hushly can help you use AI and personalization on your B2B website. Check out how self-nurturing landing pages work now!

machine learning personalization

7 Tips to Create a Seamless Cross-Channel Personalization Strategy

cross channel personalization

Consumer brands have jumped into action creating effective cross-channel personalization strategies.

B2B companies? Not so much.

Sure, B2Bs understand the benefits of personalizing every channel. However, putting it into practice is a whole different story.  

The B2B buying process is lengthy and often convoluted. The latest research shows between six and ten team members are involved in each purchase decision.

How can you personalize every touchpoint for every team member?

80% of B2B companies already struggle to personalize their experience at scale. How can they possibly expand their personalization to every channel?

The truth is, AI offers an innovative tool to not just personalize – but hyper-personalize – every touchpoint across the journey. Here are a few best practices and tips to squeeze the most out of your strategy.

cross channel personalization

What is Cross-Channel Personalization and Why is it Important?

Cross-channel personalization, also known as omnichannel personalization – refers to creating a unique experience for every lead at every touchpoint along the journey.

In B2B marketing, an omnichannel personalization strategy should distribute content relevant to every prospect’s or lead’s firmographic data (like company name, location, or job role) and stage of the buying cycle.

B2B purchases aren’t linear – not by a long shot.

If you feel frustrated over this as a B2B marketer, you should know that your buyers are in the same boat: 77% said their last purchase was “very complex or difficult.”

Gartner

Omnichannel personalization is critical to both winning conversions and keeping customers happy.

85% of buyers say they’re more likely to dismiss a company that doesn’t personalize the first touchpoint. Meanwhile, 65% say they’ll consider jumping ship if a brand doesn’t make any effort to personalize their communications.

Buyers are busy and frustrated. They have no time for generic, irrelevant, or unengaging content. With more B2B companies offering cross-channel personalization, they can just move along to the next one.

7 Cross-Channel Personalization Best Practices and Tips

Instead of using outbound tactics, B2B marketers should do their best to make the buying process easier for buyers through personalized content across every channel.

1. Get to Know Your Individual Buyers and Accounts

Understanding your audience is the key to a successful personalization strategy.

Your goal here is to create some audience personas. Start by looking at your audience firmographic data like:

  • Company names
  • Job roles
  • Company market share
  • Company size (revenue and team members)

Looking at your lead data might not be the best place to start your research though. Poor data is the “silent killer” behind most B2B marketing efforts as a quarter of all B2B databases are inaccurate. 60% of B2Bs call their overall data unreliable.

Instead, use social listening tools to follow specific phrases, trends, and brand mentions to give a better-rounded look at your target audience.

2. Create Valuable Content for Your Firmographic Segments

After you develop some personas, start creating relevant content that solves their problems or answers their burning questions.

Again, social listening comes in handy for topic development inspiration.

You’ll also want to make sure you’re creating the right type of content. About half of B2Bs consume videos during the buying process while 64% listen to podcasts.

Research your audience and cover all your bases.

3. Launch Self-Nurturing Landing Pages

B2Bs spend 45% of the sales process conducting independent research yet only 17% meeting or speaking with potential suppliers.

Gartner

Companies don’t have control – and that’s okay.

Instead, use self-nurturing landing pages to empower your leads to educate themselves. Self-nurturing landing pages study every visitor’s behavior and use the information to gently guide leads down the sales funnel.

4. Focus Your Social Media Strategy

Businesses spend over $37.7 billion on social media advertising each year. An average company devotes 13% of its entire marketing budget to social media.

Sadly, most businesses – especially in B2B – say their social strategies don’t deliver the best results.

It’s important to choose the right platforms as part of your cross-channel personalization strategy. Try to personalize every channel and you’ll end up spreading your resources too thin.

Instead, use just two platforms, like Facebook and LinkedIn, and stick with those for personalized retargeting. As a bonus, LinkedIn and Facebook offer some of the most detailed ad targeting options so they’re easier to personalize.

Use information from your website browsing data to personalize your retargeting ads on social media.

5. Distribute Content Through an Adaptive Hub

An adaptive content hub organizes your content in broad categories and artificial intelligence distributes it.

Think of it like Netflix. The Netflix algorithm watches what you consume, what similar users watched, and how long/often you watched different assets. From there, Netflix provides you with personalized recommendations in an endless stream.

An adaptive content hub applies the same technology to your B2B site: Users get an endless stream of personalized content recommendations.

Plus, you get more relevant browsing data on your leads.

6. Automate Your Email Marketing Journey

Email is one of the easiest channels to automate.

Using your firmographic segments, design buyer journey campaigns. Be sure to include:

  • Welcome email
  • Campaign explaining your mission or vision
  • Tutorials
  • Relevant case studies

Remember, you’re personalizing your email marketing. Take every subscriber’s company, industry, and stage of the buying process into consideration.

Make sure to monitor your email performance metrics and use that information to personalize other channels.

7. Keep Your Data Clean and Use Intent Data

For your cross-channel personalization strategy to work, you need current and clean data.

Intent data is useful because it includes both third- and first-party information on your visitors to understand their stage of the buying process.

Since the buyer’s journey isn’t linear, intent data is truly your secret weapon for nailing personalized content.

Drive Effective Cross-Channel Personalization with a Powerful AI Engine

Artificial intelligence is the key to a successful cross-channel personalization strategy. Instead of sorting through massive data sets and trying to personalize content retroactively, AI lets you personalize your website in real-time for every visitor – whether an anonymous visitor or collected lead.

Use the power of AI to personalize your B2B website in real-time today.

cross channel personalization

8 Tactics to Use for Every Lead Magnet Landing Page

lead magnet landing page

Lead magnet landing pages are your money makers.

They’re what convince visitors to stay in touch with your brand – or even convert into a customer.

Did you know, however, that the median B2B landing page conversion rate is less than 3%?

Many marketers may not realize that B2B buyer expectations have evolved over the past few years. Aggressive tactics don’t work anymore.

Instead, buyers want to research at their own pace and keep control over the whole situation.

Let’s explore how to optimize your lead pages to empower buyers and create the experience they crave.

lead magnet landing page

How Has Lead Generation Changed in 2020 and Beyond?

Years ago, lead generation involved cold calls before moving onto cold emails and messages on LinkedIn.

These days, however, B2B marketers have a ton of innovative tools at their disposal to intrigue visitors and convert leads. It’s no surprise that 88% of companies running the most successful B2B content marketing strategies prioritize their audience’s needs over the company’s promotional message.

The least successful? Only 50%.

Content Marketing Institute

Content marketing is vital for giving your visitors the resources to self-nurture and learn about your brand. However, your lead magnet landing pages need to follow the same personalization strategy as your blog and other content.

Lead pages must have relevant and valuable content for your leads. They must be 100% optimized and tested for quality.

8 Tactics and Best Practices You Need to Use on Every Lead Magnet Landing Page

A few basic strategies and artificial intelligence come together in perfect harmony to create the perfect lead magnet landing page.

1. Keep Your Lead Magnet Landing Page Content Evergreen

Find that sweet spot between timeliness and timelessness, if possible.

Ideally, you should also update and re-optimize your landing pages as needed. How often? Well, it depends on the content and your audience.

Stay on top of trends via social listening so you can tweak your copy, pitch, and lead magnets as audience problems and expectations change.

2. Include Some Social Proof on Your Lead Magnet Landing Pages

91% of people read online reviews before committing to a purchase. Meanwhile, 84% say they trust reviews as much as a personal recommendation.

You could argue that social proof holds even greater importance in B2B because the risk behind each purchase is so much higher. Buyers must feel confident in a company before they can convert.

Start building that trust with your lead magnet landing page.

Break out testimonials – but personalize them. Consider the topic on the page to choose testimonials that fit with the target audience’s company and industry.

3. Don’t Hide All Your Content Behind Forms

No one wants to see a form when they’re excited to open and read a piece of content.

Keep in mind that 70% of all B2B searches happen on mobile devices. For these visitors, gated content behind forms is even more unwelcome. They’ll just hit the back button and go somewhere else.

Instead, use your lead magnet landing pages to give visitors a sample of your content. If they decide it’s worthwhile, they can provide their email address to download the whole thing.

4. Take a Minimalist Approach to Forms on Your Lead Magnet Landing Page

It’s also important to keep your forms as short as possible.

Reducing your form from 11 fields down to four can skyrocket conversions by 120%. Trim it down even further and only ask your visitors for a business email address and country.

Why? No one is clamoring to give out their personal information just to download an eBook.

Visitors will be much more likely to download your lead magnet if you aren’t asking a ton of questions about their job and the company they work for.

5. Always Verify Data from Your Lead Magnet Landing Pages

Data is truly the “silent killer” of not only personalization strategies but marketing objectives as a whole.

25% of B2B databases contain critical errors. Meanwhile, 80% of organizations are expected to abandon their data-driven personalization strategies by 2025 due to poor ROI and data management.

Missing form fields, inaccurate data, and outdated information are all rampant in B2B databases.

AI can help you fix the data problem at its source. Instead of relying on input, artificial intelligence uses a business email address to cross-check lead data on public sources like LinkedIn.

In other words, it can fill all the data gaps and keep data up to date.

6. Offer Personalized Content on Your Lead Magnet Landing Pages

Now, keep in mind that 85% of buyers will dismiss a brand that doesn’t personalize the first touchpoint. However, you also don’t want your lead magnet pages to become outdated after just a few weeks or months.

Choose one major pain point for each lead magnet landing page – but make sure it’s highly relevant and targeted.

7. Create Urgency and Stick to a Single CTA

Unless you write with urgency, visitors will continue putting off converting.

Lead magnet landing page language should resonate with your target audience but also push them towards action.

On that note, you’ll want to stick with a single CTA and topic for each landing page. If you find yourself digressing, just create more lead pages.

8. Let Your Leads Self-Nurture and Binge Content

Your target audience is exposed to hyper-personalized algorithms everywhere they go online – from Amazon and eBay down to Netflix and Facebook.

They expect the same hyper-personalized experiences from your B2B landing page.

Self-nurturing landing pages use intent data and on-site behavior data from all sessions to create a personalized content experience for every visitor. Like Netflix, they also offer an endless stream of content recommendations to keep visitors on the site and guide them down the sales funnel.

Drive 51% More Lead Conversions with the Power of AI

You don’t have to “hire” a bot to write your blog content. However, artificial intelligence can help you learn about your audience, verify leads, and distribute content in a unique way for every visitor.

Whether a known lead or anonymous browser, AI can provide a completely personalized experience for everyone – just like Netflix, Amazon, and Spotify.

Ready to learn more about AI? Help leads help themselves with self-nurturing landing pages.

lead magnet landing page