Most companies rely on SEO to bring their websites lots of qualified traffic. They’ll even dedicate large sums of their marketing budgets to SEO services. That’s how important it has become to have a successful online funnel. Unfortunately, you may have learned the hard way that SEO usually isn’t enough. If you’re seeing traffic but […]
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Some principles of digital marketing will likely never change. Your site must be well-designed and offer a high level of UX. It needs to load fast and display perfectly on mobile devices. Helpful, actionable content will always be important. However, it’s still important to know about upcoming digital marketing trends that may become tomorrow’s best […]
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B2B companies face more options than ever before for marketing their businesses. In fact, year after year, that long list continues to grow. While it’s always better to have too many options than too few, it can still be very frustrating trying to figure out which methods make the most sense for your business. Fortunately, […]
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It goes without saying that marketing your B2B company is important. Without investing the necessary time and money into a sound marketing plan, you’re simply hoping other companies will find yours on their own. That’s quite the risk to take. What might be less obvious, though, is the importance of personalization in marketing, which has […]
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For decades, artificial intelligence seemed like a science-fiction concept that could never possibly become reality. Of course, in recent years, that’s exactly what has happened. You can rest assured this will continue, as well. Artificial intelligence is here to stay. That’s big news no matter who you are, but if you work in marketing, it’s […]
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Lead generation marketing is the lifeblood of any B2B company. Unless you have a consistent stream of qualified leads coming in, you may soon be out of business. While the Internet offers a number of options for generating leads, you may have noticed that your efforts plateaued at some point. You’re still seeing new leads, […]
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If your B2B company is like most, your online marketing strategy revolves around bringing traffic to your site – through SEO and/or PPC ads – and then using content to convert them. While this kind of conventional approach may produce some results, it will also inevitably fall short of the number of leads you could […]
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In the first entry of this two-part series, we showed you just how much Hushly has been able to improve conversions for B2B companies. For this post, we’re going to dive even further into the numbers for paid media conversions and content engagement – two areas where most B2B companies really struggle. Fortunately, as you’re […]
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Today, we have something very special on the blog: the first in a two-part series on lead conversion rates that is based on a recent report we completed. In this first post, we’re going to look at what the data tells us about net-new leads and lead conversions. Net-new leads are any new contact one […]
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How well do you know your market? One of the easiest ways to measure this is by looking at the results of your B2B online marketing efforts. It stands to reason that, the better you know your market, the more leads you’re able to attract and convert. So, if you’re not currently seeing the numbers […]
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