A high-quality B2B website has only one real job: to create conversions. For some companies, that includes processing orders made from the site. For other companies, it might mean nurturing the lead to the point that they’re ready to talk to a salesperson. Whatever the case, it’s only possible to accomplish this one real job […]
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Everyone knows that B2B and B2C marketing are completely different.
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It wasn’t so long ago that the idea of B2B companies using social media sites to market themselves was enough to get you laughed out of the room. Many respected marketers didn’t even like social media for most B2C industries. It’s really only been in recent years that marketers have found they can produce a […]
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These days, just about everyone on the planet owns a mobile device. Your B2B leads certainly do. Many of them may even have more than one that they use every single day. These aren’t trivial details. B2B buyers are using their mobile devices to learn more about their options and shape their purchasing decisions. If […]
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When it comes to B2B web marketing, most companies just want more traffic. Others have had traffic for a while now. Their focus is on only attracting qualified traffic. Still, others may be using marketing tactics like retargeting to keep their leads’ buying cycles short to win quicker conversions. Every B2B company is different, so […]
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We’re already well into 2019, but it’s not too late to make some important changes to your B2B company’s online strategy that will ensure this turns into a banner year. Though B2B SEO hasn’t changed too dramatically – yet, anyway – there are some growing trends that are on their way to becoming standards in […]
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Personalized marketing continues to grow its fanbase among B2B companies that are looking for better ways to engage their audiences and set them up for conversions..
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The past few years have been interesting ones for those of us in the B2B marketing community.We’ve seen the adoption of social media, where now many – if not most – B2B companies consider it an integral part of their strategies.
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Every B2B company must have a website, but that doesn’t mean every B2B company is happy with theirs.Even among those that attract a significant amount of traffic, their B2B website may fail to produce the conversions they expected.
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By now, just about every B2B marketer has come around to the fact that social media can be an incredibly powerful channel for attracting, engaging with, and converting leads. Not so long ago, that wasn’t the case. For years, social media was seen as a purely B2C opportunity. Of course, a big reason for this […]
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