9 Lead Generation Tips for Cybersecurity Companies

Cybersecurity experts now’s your time to shine.

COVID-19 restrictions have forced businesses around the world to accelerate their digital transformations.

In many ways, businesses had to transform their operations in ways they’d never anticipated – like switching to remote work.

For many industries, remote business poses a huge security risk. Unregistered devices, email communication, remote logins, payment processing – almost every interaction poses a security risk.

One in five companies didn’t prioritize cybersecurity improvement during the pandemic either. Many paid a hefty price for it, too, because attacks have increased by 56%.

As a cybersecurity company, you have a huge opportunity to make your case and carve a niche in your market.

However, cybersecurity lead generation isn’t easy. You already face stiff competition in a market that’s tough to maneuver. Use these strategies and tips to solidify your online presence and build trust.

9 Strategies and Tips for Improving Cybersecurity Lead Generation and Quality

Cybersecurity lead generation hinges on establishing trust. Organizations already tend to neglect cybersecurity because they don’t believe it’s necessary until an attack strikes. Companies need to know you have their best interests in mind and aren’t just out to take their money.

1. It’s All About Demand Generation

Frankly, businesses don’t think they need cybersecurity. It’s no surprise that almost a third of IT professionals say their organization neglects proper safeguards.

Before even thinking of cybersecurity lead generation, focus on demand, and prospecting.

You have a unique opportunity in that cybersecurity is a frequent news topic. Every day you could run a Google search and find a news story about a cyberattack, ransomware, or malware to boost demand generation.

News stories covering attacks, what went wrong, the exploited loopholes, and solutions are perfect for your blog. Organize them by vertical or industry to encourage engagement.

2. Put a Heavy Emphasis on Educating Leads and Prospects

70% of IT workers say hackers have changed their tactics since the pandemic hit. Pandemic or not, hackers change their tactics all the time.

Leads and prospects need educational and engaging content.

Once you boost demand with current events and news stories, create cybersecurity lead generation content that heavily focuses on solutions. Give away your knowledge. Let organizations know what they can do to improve their security and prevent attacks.

3. Find Ways to Set Your Business Apart in Your Cyber Security Marketing Campaigns

Cybersecurity is a pretty saturated market, and new companies arise every day. Even if you’re capable of providing security services and software to every industry, you shouldn’t market to everyone.

Marketing to every sector forces you to create general content. Two-thirds of B2B buyers say companies give them way too much generic and useless content already.

Instead, analyze your competition and see which industries they target. Look for a few low-competition verticals to dive head-first into blogs, eBooks, videos, and other marketing content. This will help you develop your own cybersecurity target market.

4. Develop an Account-Based Marketing Strategy

Once you decide on a few key industries or verticals, you could take it a step further by implementing an account-based marketing strategy.

Try to figure out which security companies your target accounts already use and what you could do to win them over.

5. Case Studies are Your Best Friend

Relevancy is key in cybersecurity marketing material. Buyers need to read content that makes them think, “Hey, that could be me.” Case studies make your content hit close to home.

While you shouldn’t capitalize on a client’s hack to drive fear in your audience, you can clearly explain which loopholes hackers exploited (or could have exploited) and how your security products solved it.

6. Video and Multimedia are a Must

Cybersecurity isn’t always the most thrilling industry. However, it does offer a ton of potential.

Videos are necessary for boosting engagement and lead generation in your cybersecurity marketing material.

Get creative. Cisco ran a successful storytelling video marketing campaign that felt more like a Netflix series than a cybersecurity marketing campaign.

7. Build Connections with Email Marketing

Of course, social media is important too, but email offers the intimacy cybersecurity lead generation requires.

Personalized and conversational email marketing campaigns help you build a personal connection with your prospects and leads. Alert subscribers when a new hack occurs and what happened – especially if it’s in their industry.

The WordFence security plugin, for example, sends email updates explaining what happened during the latest attack and how to stay safe.

8. Digital Events and Webinars are Your Secret Weapon

Most buyers can’t convince their higherups to buy your product right away, but they might have more tools to do some convincing after a webinar.

Cybersecurity is a perfect industry for webinars because you have the expertise that can truly benefit people. People can participate in your digital event and use your tips or risk assessments right away. They’ll also walk away knowing their security limitations without signing up for your service.

9. Transparency is Key

Most people expect marketers to bend the truth. They might accept it for things like email marketing or sales, but they certainly won’t for cybersecurity.

“If they’re lying about this, what else could they be lying about?”

Transparency is critical. Don’t try to hide your flaws or limitations – make leads aware of them as needed and explain what you do when mistakes happen.

Power Your Cybersecurity Lead Generation and Boost Lead Quality with AI

AI-driven content engagement tools can help you build an account-based marketing strategy. An ABM strategy allows you to laser-focus on certain content niches so you can establish thought leadership and authority.

An AI engine adds hyper-personalization to your site – like Netflix or Spotify. When someone visits your page, AI can detect their intent, industry, or even company based on their behavior to offer personalized recommendations.

That’s why Check Point software started generating almost 93% more leads and improved lead quality by 54% after they implemented the Hushly AI content engagement tool.

Read the full case study to see how Hushly helped Check Point and can help you too!

Why AI is Essential in Fintech Marketing (and How to Use It)

Artificial intelligence is everywhere we look these days.

We open Facebook and see AI-driven alerts.

We go to Amazon and see AI-driven shopping recommendations.

We open Spotify and see AI-recommended playlists.

Those major companies set the standard: Consumers and buyers know the technology exists to create hyper-personalized experiences, so now they expect if everywhere they go online.

That’s why 84% of B2B businesses use artificial intelligence in their marketing strategies, up from less than 30% in 2018.

When it comes to AI in fintech marketing, there’s no alternative. Artificial intelligence creates hyper-personalized experiences and builds trust – when you have the right tools on your team.

The Important Role of AI in Fintech

As Deloitte says, the financial services sector is ripe for disruption. AI, by nature, is a disruptive tool.

It’s no surprise then that you see so many fintech companies arise out of AI-driven experiences. Indeed, many fintech companies today wouldn’t exist were it not for access to AI.

Take Robinhood for example:

  • New traders sign up through the Robinhood app and use an automated system to link their bank account details.
  • Algorithms analyze markets and current events to offer a custom buy/sell/hold percentage recommendation for most stocks.
  • AI pulls relevant news stories for each stock.
  • When someone places a trade, the algorithm searches for sellers/buyers behind the scenes through Robinhood’s partnerships.
  • An automated chatbot answers questions and informs traders about each trade.
  • AI-driven email sends out quarterly announcements for companies in traders’ portfolios and automated shareholder ballots.
  • An automated system quizzes traders on their knowledge before granting them access to advanced tools like options trading.

Robinhood has developed such an amazing AI-driven app that they barely keep any humans on-staff for customer service (Robinhood’s biggest weakness).

And Robinhood isn’t alone. Chime, Acorns, Coinbase – none of these apps would exist were it not for AI technology.

Even in B2B – an industry in dire need of fintech disruption – AI is essential for creating the experience your audience expects and streamlining operations.

Neglecting to use AI’s full potential will make a fintech company look out of touch and even untrustworthy.

How to Use AI in Fintech Marketing and User Experience

Ideally, AI in fintech marketing is both omnipresent and unnoticeable. AI should power every marketing interaction but not obviously so.

1. Use AI in Fintech Marketing to Improve Your Content Experience

Personalized content is critical in fintech, where each of your leads has distinct needs, problems, and material conditions.

Once you create high-quality content for your audience segments, use artificial intelligence to optimize the on-site experience.

An AI engine lets you offer personalized content recommendations based on each visitor’s intent data and behavior, so people always have access to relevant content.

2. Improve Your Security

Consumers and businesses are already distrustful of many fintech companies they don’t understand or know well.

Use artificial intelligence to lock down your security with login alerts, two-factor authentication, fingerprinting, and biometrics. Users can still access everything on every device, but they’ll know their information is secure.

3. Make Signups and Lead Generation Seamless

Artificial intelligence can also power your entire lead acquisition process. Don’t worry; it’s not as out of control as it sounds.

Instead of forcing your leads to fill out a lengthy form, all you need is an email address and country. Human verification checks public databases to confirm the email address itself and source other pieces of information like firmographics.

Your visitors will never have to answer questions about their company or job role again.

4. Offer Free Tools and Useful Resources

Free tools and resources are vital for showing your audience why you’re trustworthy and how you can benefit their lives.

Lots of banking apps, for example, now offer gamified budgeting tools. These tools increase engagement through the app and encourage people to sign up for more services.

On your website, you can offer resources in an AI-driven interactive content hub.

5. Use AI in Fintech Marketing to Improve Lead Quality

Companies that use AI in fintech marketing strategies can see an improvement in lead quality of 79% or more.

When people consume more content, they have more time to figure out if your company is the right fit for them. Not only that, but leads who convert will be farther along in the sales funnel by the time they reach out to your sales team.

6. Alert Your Audience to Vital Information

You have so much data at your disposal. AI lets you put it to good use not only for yourself but also for your audience.

Use all the data you track to provide personalized alerts and suggestions. You could set up your system to alert customers when they have opportunities to make smart financial decisions.

Huntington, for example, analyzes essential transactions and spending to provide a personalized saving recommendation.

7. Offer Services Previously Only Accessible to Huge Corporations

AI is so revolutionary because it makes technology affordable and accessible for businesses of all sizes.

Use it!

Today, industry staples like JD Ameritrade are playing catchup to offer services to markets Robinhood has created. B2B, which desperately needs a technology-driven upgrade for payment systems, is ripe for similar disruption. Find your niche and fill it.

8. Keep Your Data Clean and Gain Better Insights

If you’re like most B2Bs, you struggle to make sense of all your data. Most businesses have data stuck in siloes where marketing and sales can’t access it properly.

Artificial intelligence helps you break down those barriers.

Plus, AI also automates insight by scanning for subtle patterns and completing tedious tasks.

Use AI in Fintech Marketing to Improve Your Content Engagement by 2,100%

Artificial intelligence is critical for connecting with your audience, earning trust, and improving your website or app experience.

That’s why fintech company Tipalti uses Hushly’s AI engine to power its website content and lead collection. Once implementing Hushly, Tipalti noticed a 597% increase in lead conversions, a 2,100% boost in engagement, and reduced work hours each week by 10.

Learn more about how Tipalti and other fintech companies use Hushly AI to improve their user experience.

10 Fintech Marketing Trends and Strategies for Startups

It’s all about fintech right now.

Research from Deloitte shows the financial services industry is ripe for disruption.

Fintech is poised to replace many of the traditional banking system’s outdated tactics with new tools like blockchain, machine learning, AI, mobile, and more.

Finance is already a distrustful industry for many people – whether regulators, potential business partners, or consumers.

Fintech companies need to take their marketing strategies seriously. Particularly, effective fintech marketing should focus on quality content and user experience.

Consider your audience and goals – both short-term and long-term.

What product or service are you trying to sell? Who are you selling to? What problems do they face daily?

Many fintech companies have long-term goals of either reaching both B2B and consumer markets or shifting from consumers to business after honing technology.

Starting with a comprehensive strategy that combines mobile, personalization, AI, and UX is key to earning trust no matter your audience.

1. Data-Driven Tactics

Data should power every fintech marketing decision. Data-driven content, targeting, and experiences show that you have a solid grasp of technology and customer service.

Plus, nearly 60% say they expect you to personalize their experience based on data from past experiences.

Unfortunately, high-quality data is hard to come by. AI-driven tools can help keep your database clean and complete.

2. Target Content for the Right Segments

You can’t personalize the experience without content to personalize. Fintech companies deal with a wide range of firmographics and demographics they must consider.

Within consumer audiences, you have:

  • Various income levels
  • Financial planning goals
  • Budgets

With your business audiences, different organizations have:

  • Distinct market shares
  • Capital access
  • Long-term goals

Each of these groups needs content created specifically for them.

For example, a mid-income consumer might want information on 401ks and retirement planning tools, while a low-income consumer would want immediate budget or credit-building help.

The same idea applies to different accounts or firmographics.

Comprehensive content shows that you care about your audience’s immediate problems. It’s really the only way they can trust your brand without taking the risk of signing up for your service.

3. Personalized Content Experiences

Once you create the content for your segments, you need a strategy to get it in front of the right sets of eyes. An AI-powered personalization engine uses behavioral data and intent data to make sure every visitor gets the best experience. AI helps you simplify content distribution, just like Amazon.

4. Multimedia is a Must

The financial services sector is often dry and confusing for many people – even those who work in the industry! Multimedia is vital for bringing your fintech marketing down to earth.

Videos, infographics, and other media make your services/products easier to understand. And best of all: Multimedia makes otherwise dry content exciting and shareable.

Use tools like:

  • Custom GIFs to explain your product
  • Tutorial videos
  • Budget planning videos
  • Interactive content explaining your cybersecurity
  • Financial planning and investment quizzes
  • Investing and saving gamification

5. UX Comes First

User-first design is critical for fintech. Buyers and customers need to physically see that you care about their experience. Plus, nice UX beams trustworthiness.

Nearly 70% of millennials and 43% of all demographics already use mobile banking, for example.

An optimized mobile app is necessary, as is a streamlined and minimalist mobile-first website.

6. Humanized Marketing is Key

A disruptive industry needs disruptive marketing strategies. Digital marketing for fintech companies needs humanized content to break away from traditional financial service strategies’ rigidness.

For example, write your content from a second-person (you/your) or first-person (I/we) perspective. Use a more casual and friendly tone than you’d typically find in financial marketing.

Casual, friendly, and warm don’t necessarily equal unprofessional. In fact, most will find the humanized aesthetic refreshing.

7. Don’t Hide Your Content Behind Forms

When you invest so much into your content, the last thing you want to do is hide it behind a lead form.

The internet is full of information. Both B2Bs and consumers know this fact.

If they’re confronted with a form when they visit your blog, they’ll just hit the back button and look for the same information somewhere else.

Instead, give your visitors a useful sample of your content. Use micro smart forms to collect just an email address and country and nothing more. AI can help fill the demographic and firmographic gaps instead of forcing your visitors to hand over their details.

8. Capitalize on Influencers

Influencers and thought leaders are a vital component for humanizing your brand.

Both fintech consumers and business buyers tend to trust influencers a little more than marketing content coming straight from the brand’s mouth.

Influencers also add an extra perspective of your product/service like a long-game review.

9. Get Conversational

We’ve already explained how your content writing should take on a conversational tone on your website.

However, you also want to keep the back-and-forth conversations flowing on social media and other channels. When you craft your social posts for the page, write as if you’re speaking to one person.

Make sure to share useful content from other non-brand pages and users. Interact with your comments to keep the conversation flowing.

10. Offer Free Tools and Resources

The best financial service brands know that giving away free services is the key to winning future customers and keeping the ones they have.

Design an app that’s useful for everyone – whether they’re a customer or not.

Use artificial intelligence and machine learning to offer free tools on your app for investing, financial planning, budgeting, saving, stretching resources, and whatever you think your audience segments would appreciate.

Technology makes it easy to develop an app that’s extremely useful but requires minimal resources to maintain.

For Fintech Marketing, AI is a Must

In such an innovation-driven industry like fintech, effective use of artificial intelligence is critical for creating an authoritative digital marketing strategy.

AI-powered personalized content experiences are naturally mobile friendly and encourage content bingeing. Like Netflix or Spotify, you can offer your audience personalized content recommendations – whether they’re potential investors, business partners, or consumers.

Learn how fintech company Tipalti used Hushly’s AI system to increase conversions by nearly 600% and lead quality by almost 80%.

How to Measure B2B Content Marketing Success (It’s Complicated)

Content marketing is vital for every business today.

While many businesses already understood the value of high-quality content, many are just dipping their toes in the water after COVID-19.

Research shows that 45% of B2B marketers are using digital marketing channels – like content – for the first time this year.

Content marketing is loaded with benefits:

  • It’s long-term and sustainable.
  • Content helps nurture leads.
  • It demonstrates your authority.
  • Content boosts brand recognition and trust.
  • It solves your lead and customer pain points.

However, the key is to create high-quality, relevant, and useful content, but how can you tell if your content is “working?”

You must understand how to measure content marketing success – and that’s more complicated than it seems.

Which Metric is the Most Important with Regards to Content Marketing?

None of them! There’s no single metric that will tell you whether your content is successful or doing its job. Page views might seem reliable, but how many times have you viewed a blog post you found boring or useless? Probably more than you can remember.

Instead, figure out which metrics really matter and how to draw insight from all of them together.

Vanity Metrics

Vanity metrics get you excited and confident, but they don’t translate into action. They’re essentially meaningless and easy to manipulate.

You can’t draw conclusions from vanity metrics alone because they’ll always steer you down the wrong path.

Some examples of vanity metrics include:

  • Page views
  • Free trial users
  • Social media likes, views, or reactions
  • Email subscribers
  • Page followers
  • Acquired leads
  • Event registrations

Independently, these metrics look great on paper, but you must compare them to actionable metrics too to measure content success.

Metrics That Matter

Actionable metrics matter. These metrics show growth and success from your content because it inspired people to take action or at least consume more content.

  • Bounce rates
  • Shares
  • Conversion rates
  • Monthly active visitors or users
  • Email activity like clicks or conversions
  • Event participation
  • Lead quality
  • Customer churn rate
  • Lifetime value

Understanding Different Types of Content Marketing Metrics

Different metrics tell you distinct things about your audience’s behavior and opinions of your content.

Some metrics tell us more than others.

Basic Metrics to Measure Content Marketing Success

Start with basic metrics to grasp where your traffic is coming from and how people behave on your website or social pages.

Most of these are vanity metrics when used alone, but they work in tandem with other metrics to build a broader picture.

  • Post/page impressions
  • Page views
  • New users vs. returning visitors
  • Unique page visitors
  • Page sessions
  • Website traffic
  • Traffic source

Engagement Metrics to Measure Content Marketing Success

These metrics tell you a bit more about the behavior of your website and page visitors. Engagement metrics tell you people loved your content experience enough to stick around and consume more of it, sign up for your lists, or share your content with others.

  • Page views per session
  • Time spent on site
  • Bounce rates
  • Click-through rates
  • Comments
  • Shares
  • Conversions
  • Share ratios

Positioning Metrics to Measure Content Marketing Success

Positioning metrics tell you if your content is showing up in the right places.

For example, let’s say your website traffic has skyrocketed, but no one’s converting. You’d want to check your keywords, SEO, and content quality to make sure you’re publishing content relevant to your specific audience segments.

Some important positioning metrics include:

  • Search rankings
  • Backlinks
  • Brand mentions
  • Follower growth
  • Keyword relevance

How to Measure Content Marketing Success with Key Metrics

Even vanity metrics alone won’t paint a full picture of your content marketing success. Here’s why a strategy is so important: A content marketing strategy has goals, a plan to reach them, and methods for tracking your success.

Create a List of Goals

You can’t figure out how to measure content marketing success if you don’t know what success looks like.

Your content can, and should, have more than one goal.

Content targeting people within each stage would have distinct goals. For example, content targeting leads in the funnel’s early stage should have goals like brand awareness and lead magnet downloads.

Some of your content goals might include:

  • Brand recognition and authority
  • Lead nurturing
  • Boosting conversion rates
  • Problem identification
  • Solution building
  • Preventing customer churn
  • Improving lead quality
  • Boosting lifetime value
  • Differentiating your brand from competitors

Figure out your goal at each stage of the funnel and which types of content you’ll use to meet your goals.

Set Your Key Performance Indicators and Content Marketing Metrics to Measure Success

Next, pinpoint your KPIs. Your KPIs aren’t individual metrics. Your KPIs include a handful of metrics you’ll use to gain insight into your content’s performance.

Here’s where vanity metrics get useful again.

Page views, for example, don’t tell you much alone. However, when you add other metrics like lead downloads, conversions, and returning visitors, your page views can tell you a great deal!

Say your blog has had 1,000 visits a week for over a year. You’re worried your content isn’t working because your traffic hasn’t increased. Ask yourself

  • Are more visitors returning to read more content since last year?
  • Are visitors staying on your website for longer periods of time now?
  • Has lead quality improved?
  • Do visitors share more content with their colleagues these days?
  • Has your conversion rate improved?
  • Have you gotten the attention of more key accounts than last year?

If you answer yes to any of those questions, that means your content is indeed successful because it influenced visitor behavior. In fact, earning more traffic alone can be a negative if you’re not reaching the right people.

Improve Your Key Content Marketing Metrics

Your goal shouldn’t be to improve one single metric – like page visits or lead downloads. Instead, look at the bigger picture: How can you improve your entire content marketing experience?

Artificial intelligence tools like an AI recommendation engine help create the content experience your buyers expect and demand. An AI engine helps you squeeze every ounce of ROI and engagement from your content. That’s why streaming models like Netflix and Hulu are so successful. An AI engine brings the same technology to your B2B website.

Learn more about how an AI engine works behind the scenes to create an empowering user experience and improve content marketing success.

What’s Changing in B2B Content Marketing?

As redundant as the phrase is, content is still king.

Over the past year, we’ve all relied on content in all its forms to keep us occupied, entertained, and even sustain our businesses.

Content always mattered in B2B, but today it’s a matter of life and death.

60% of the most successful organizations say they have a documented B2B content marketing strategy. Meanwhile, only 21% of the worst-performing companies can say the same.

Indeed, whether or not an organization excels at content will dictate its future in the coming years.

And all aspects of content matter tremendously. Strategy, social media, writing, SEO – these shouldn’t be thought of independently. Every factor should work in harmony.

Marketers today need a broad set of skills in different disciplines: writing, strategizing, advertising, researching, promoting, artificial intelligence, etc.

What is B2B content marketing today, and what can we expect for the future?

What is New in B2B Content Marketing, and Where are We Headed?

If you haven’t this year, it’s time to reevaluate your B2B content marketing strategies and goals. Look at what’s working and what could use an upgrade. Buyer expectations have undergone massive changes over the past year, so staying current with your tactics is key.

1. Video Search Like YouTube is on the Rise

64% of B2B buyers say they’ve increased their consumption of related video over the past year, while another 51% say they’ve also increased their online searches.

YouTube is the world’s second most popular search engine – only behind Google – so it’s a perfect place to promote your video content.

Since YouTube functions as a search engine, that means you should also optimize your video content like you would for organic searches in Google.

Research your keywords and explore what already exists. You’ll never earn views or engagement if you create the same thing as everyone else. Use your keyword in your title, tags, and description. Create informative content and encourage users to take action.

Bear in mind, YouTube rewards creators who keep visitors on the site, so use CTAs to promote more videos and use off-site CTAs sparingly.

2. Higher Quality Content is Critical

Two-thirds of all B2B buyers say companies give them far too much useless and generic content. Three-quarters of B2B buyers also say they have way less time to research content than they have previously.

If you don’t understand what it is your leads want from your content, they’ll never stick around to consume it. The same eBooks and case studies won’t work for everyone. When you create generic content for everyone, you create interesting content for no one.

Laser focus your topics and dive into your content with high-quality.

3. Buyers Don’t Have Time for Unorganized Content

Buyers also don’t have time to sort through content – no matter how high-quality – looking for something relevant and useful.

If they get to your website and nothing stands out, they’ll just go somewhere else.

Organizing your content by pain point, issue, vertical, or account makes it easy for visitors to find what they need. Your content can serve its purpose better when visitors can actually find it immediately.

4. You need Content for Every Stage and Every Segment

B2Bs also need to do a better job of creating content for different stages of the sales funnel and firmographics. The same material you create for marketing heads won’t work for CEOs and end-users.

Everyone needs different information from your content.

Unfortunately, many B2B organizations haven’t caught up with the importance of personalized content creation yet. They’re implementing personalized content distribution with AI, but their actual content doesn’t relate to distinct segments.

Personalization strategies can’t do their job if the copywriting and topics aren’t personalized too. Imagine if you opened Netflix, and it offered you nothing but 90s thrillers. No matter how well the algorithm worked, it wouldn’t matter because the content lacked diversity.

5. Content Marketers Need to Work in Harmony with AI

84% of B2B marketers already admit to using AI in some way. How they use it and what they use it for, however, is another story. Research shows most marketers still have some catching up to do.

Nearly half of millennial B2Bs – the largest decisionmaker segment at most companies – said brands didn’t meet their experience expectations within the past month.

While tools like chat and customer service are critical, the digital experience matters too. Your website is your only chance to connect with buyers where human connection isn’t possible.

Artificial intelligence-driven tools like recommendation engines are must-haves for every B2B marketer today.

6. Messaging Matters More (and So Does ABM)

Material conditions have changed drastically this year for almost everyone. Some companies are thriving like never before – such as Zoom – while others are struggling to stay afloat or shutting down.

Context matters. Words matter. Messaging matters more than it has in years.

Rethink how you approach your audience throughout every piece of content. If you haven’t yet, now’s the time to launch an account-based marketing strategy. With every organization facing such different realities, an ABM strategy is the only way to ensure your content hits the mark every time.

7. It’s All Digital Now, So Don’t Hide Your Content

Surprisingly, 45% of B2B marketers say they’re using digital tactics for the first time since COVID-19 hit. Across the board, 88% say they’ve increased their digital marketing.

If you don’t have a comprehensive digital content marketing strategy worked out, that means you’re letting competitors fill the gap and take your traffic.

B2Bs can’t afford to hide their content behind forms. They must make it easy for leads to find what they need – not restrict it.

Use AI to Boost Your Content Engagement by 280%

Artificial intelligence helps you squeeze every ounce of ROI from your content marketing. Instead of losing your blogs, videos, and eBooks to the void, artificial intelligence puts your content to use with personalized recommendations.

AI also helps keep your data clean and accurate. Your lead collection tool works in tandem with your content distribution to nurture visitors before they ever connect with your sales team.

Find out how Check Point software used Hushly’s AI-driven content engagement system to improve content engagement by 280%!

11 Digital Marketing Skills in Every High-Performing B2B Team

Every workplace is unique. Your team needs to deliver certain results and reach specific goals.

The skills you need depend on your audience and goals.

Digital marketing is fluid. Tactics change as buyer expectations evolve.

Your digital marketing skills should continuously evolve too. It’s the only way to keep up with your buyers.

Much has changed over the past year – and they are going to continue changing.

Many businesses have shifted online and made massive adjustments to keep up with the changing times. COVID-19 has caused businesses to undergo tectonic shifts in many ways and likely won’t go back to the way things were.

11 Digital Marketing Skills Your Team Needs to Succeed

In some cases, growing your digital marketing skills will involve tying up loose ends where your desired tactics don’t match your experience. In other cases, consider goals you hope to accomplish in the future that you’ve neglected because you lacked the skills.

1. Running Data Analysis and Drawing Insight

Data – it’s all about data. However, Gartner predicts over 80% of B2B marketers will abandon their personalization strategies by 2025.

Bad data is the culprit behind poor results.

Organizations need marketers who understand data and know how to use it. Social media, website traffic, CRM, email – marketers must know how to gather data from multiple sources and use it.

Marketers should also know how to draw insights from data to make predictions and justify all their activities.

2. Project Management

A recent survey found that 89% of organizations consider project management “very” or “extremely” important on a digital marketer’s resume.

Organizations need digital marketers who can not only carry out their individual roles but understand the full range of intricacies and consequences as a team.

For example, individual marketers should be able to decide what tasks to complete themselves, which tasks to outsource or delegate, balance budgets, and where to devote their resources.

3. Ability to Work Autonomously

At least 20 major companies have publicly announced their plans to keep most staff remote permanently. Marketing positions are ripe for remote work, and it can cut down on overhead tremendously.

Beyond project management, digital marketers must be able to self-motivate and communicate properly with a team while working independently.

4. Working in Harmony with AI

84% of B2B organizations already use artificial intelligence to enhance their marketing efforts.

Marketers shouldn’t worry about AI taking their jobs, but they should understand how to use artificial intelligence and machine learning to improve their marketing strategies. Personalization, forecasting, lead scoring, content marketing – these all demand AI in some fashion to work efficiently.

Fortunately, most AI tools are easy to implement and have a gentle learning curve because they’re designed with usability in mind.

5. Organic Search Engine Optimization

PPC advertising is costly when it’s not highly targeted and planned. Organic search engine optimization is a much more cost-effective and sustainable strategy.

Every marketer must have a decent understanding of organic SEO and its ongoing demands to stay ahead. You can’t publish a single piece of marketing content today without considering SEO implications in some way.

6. Understanding Design and User Experience

Experience and price are the two factors that matter most to buyers. For many buyers, experience matters even more than price!

Marketing teams must understand how to create a pleasing user experience at every touchpoint. As a marketer, you’re the first line of contact with leads and customers.

In many cases, you don’t even know where a prospect will first engage with your brand. That’s why you must consider experience across all your channels.

7. Social Media Marketing

Social media is a critical part of every successful marketing strategy. Marketers should have at least a basic understanding of running paid campaigns and selecting targeted audiences.

Running paid social campaigns is a vital digital marketing skill because it also improves your understanding of your audience: what they follow, their interests, where they work, etc.

8. Email Marketing

Email marketing gives you a direct line of communication with your leads. It’s highly personal and not influenced by algorithms.

Every marketer should know how to write engaging email copy – especially subject lines. Marketers should also understand the basics of segmentation, personalization, and analytics to gather insight from email.

9. Charisma and Conversations

Your digital marketing skills must go beyond selecting audiences for paid posts. Digital marketers should also understand how to engage leads and prospects with genuine conversations – not cold messages.

Marketers should offer their own human touch to your brand via comment sections, forums, posts, and inboxes.

10. Event Planning and Management

Digital events are here to stay. Even after COVID restrictions pass, it’s hard to see a world where B2B organizations go back to completely in-person events without at least a digital option.

Bringing events into the digital space expands reach and offers huge opportunities. Marketers now will have to brush up on their event planning skills. They’ll need to understand how to market digital events and track metrics, read analytics, and use the insight to make future decisions.

11. Personalized Content Writing

Finally, personalized content is an absolute must for every B2B organization.

66% of buyers say companies give them way too much content, and over half say most of it is completely useless. Generic content won’t fly – neither for humans nor search engines.

Marketers must know how to study analytics from their current content library and audience to build future content. Creating content for specific firmographics and segments is the key.

AI Gives You More Time to Flex Your Digital Marketing Skills

Artificial intelligence is a must in every digital marketing toolbox moving into 2021. B2B organizations are finally waking up to AI’s power and putting it to use across their organization.

An AI engine lets you break your reliance on completely data-driven personalization strategies, which often use incorrect or outdated data. As third-party cookies phase-out moving into 2021, a solid grasp on intent data and personalization are critical for boosting your goals.

Start boosting your artificial intelligence knowledge. Read the comprehensive Hushly guide on using AI personalization for demand generation.

Don’t Ignore These 10 B2B Digital Marketing Trends for 2021

Change is the only constant when it comes to marketing.

Marketing is really a game of catchup if you think about it. Tactics and strategies constantly change to meet buyer behavior.

In the past, B2B marketing focused on literally marketing product features and benefits – but that’s changed.

Buyers don’t want to hear all about how great your company and products are. They want to know how you can add value to their lives.

These digital marketing trends for 2021 in B2B are just what you need to stay not only current but ahead of the game.

Digital marketing trends for 2021 are all about creating a personalized experience for your audience. Customers, leads, visitors – everyone should have easy access to information that helps them.

Make no mistake. Lots of B2B organizations will be left behind over the next year or two. COVID-19 lockdowns pushed businesses online this year and accelerated digital transformations.

Over the next year, we’ll see lots of optimizing with AI and digital tools. Many organizations won’t keep up. Those who can’t adapt to changing expectations have a few hard years ahead of them.

1. An Interactive Content Experience

Research shows B2B buyers have way less time to research than they did in the past. 73% say they’re pressed for time and consume up to seven pieces of content before taking the plunge and connecting with a sales team.

Interactive content gives visitors what they want before they even ask because it’s driven by artificial intelligence and machine learning. In fact, buyers say they’re willing to binge content for up to 20 minutes if you provide it in an interactive format.

2. Better B2B Video Marketing

In 2019, Forrester found that only 19 out of 60 B2B companies took full advantage of video on their website. Expect that to change in 2021. Buyers want bitesize information – and they love video.

Video makes it easy to multitask and consume information. Make video a part of your strategy at every stage of the funnel with things like:

  • Introductions for your team
  • Product and service demonstrations
  • Tutorials and post-purchase support
  • Informative industry news and content

3. Optimized Digital Events

It’s no surprise that digital events have skyrocketed in 2020. We didn’t really have a choice this year. However, don’t expect online events to go away anytime soon.

Even as things return to normal throughout 2021, people have still come to expect digital access to events as a way of life. Plus, digital events and conferences open you up to a wider audience and exposure.

In 2021, however, we’ll see more brands optimizing their online events. Organizations will hone their apps, marketing strategies, tracking, and purpose for their events.

4. Artificial Intelligence

AI has surged in B2B marketing this year. Today, 84% of marketers use AI in their strategies compared to just 29% in 2018.

While AI is all the rage among marketers, using it to their advantage and producing tangible results is another story. In 2021, we’ll see AI use plateau as marketers figure out its true potential and where it works best.

5. Predictive Analytics

Predictive analytics is huge in the consumer sector, but B2B has yet to realize its true potential. For one thing, B2B brands are still struggling to get their data integrity straight.

Most B2B brands are plagued with low-quality, missing, and incorrect data. Over 2021, we’ll see organizations prioritize their data so they can reap the benefits of predictive analytics.

6. Humanized Marketing Strategies

83% of business buyers say that you must treat them like a human rather than just a sale if you want to win their business.

In our increasingly digital world these days, brands can’t afford to set-and-forget their marketing strategies. You need human connections.

More businesses will realize this over the next year. Expect to see more tools like chats, WhatsApp, Telegram, and even forums like Reddit and Discord take off.

7. Augmented and Virtual Reality

Anything that becomes standard in the consumer sector will find its way into B2B marketing as well. Augmented and virtual reality are no different.

Major B2B organizations like Airbus and GE have already started dabbling in augmented reality. As developers hone the technology and prices start to decrease, accessibility will increase as well.

8. Widespread Use of Intent Data

Smart B2B organizations have already jumped into intent data wholeheartedly.

As Google and other browsers phase out third-party cookies over the next year, brands will need something else to power their marketing decisions. Fortunately, intent data and behavioral data are much timelier and more accurate.

9. Dropping Gated Content

Gated content does nothing but isolate you and hold you back.

When people arrive at your site and see gated content behind a form, one of two things happen:

  • They hit the back button and look for the information elsewhere
  • They fill out the form with false information just to access your content

Instead, we’ll see smart brands ungate their content this year, providing heft samples to visitors. Instead of invasive forms with five or more fields, we’ll see micro smart forms that only ask for a business email address and country location.

10. B2B Influencers

Influencers are still a new area for B2B brands, but in many ways, they’re not. Silicon Valley has always been fertile ground for B2B influencers.

Over the next year, we’ll see B2Bs in areas like fintech and AI harness the power of thought leadership in authoritative ways.

AI is the Future of Digital Marketing in B2B

Artificial intelligence is leading the way in all B2B digital marketing trends for 2021.

AI and machine learning drive interactive content, predictive analytics, intent data use, and even data privacy in many ways. Adding an AI engine to your B2B website helps distribute content in a hyper-personalized format based on behavior. Plus, you can use data from behavior to learn about your audience on multiple levels.

Learn more about how AI is changing the face of B2B marketing and how you can use it to provide personalized content.

6 Types of Engaging Website Content Every B2B Needs

PPC ads and sponsored social media posts are useful, but the costs add up quickly.

Engaging website content, on the other hand, offers a sustainable and effective long-term strategy.

Not sure if your content is engaging enough? Look at your metrics:

  • Are website visitors bouncing after only consuming one piece of content?
  • Are your lead magnet download figures dismal?
  • Is your email list lonely?
  • Are prospects converting into leads but vanishing into the night?

If any of those scenarios sound familiar, you might want to rethink your content.

Engaging content requires a well-researched strategy and a few important tools.

Why is Engaging Website Content So Important?

Your audience has thousands of websites and brands competing for their attention. When someone arrives at your website, that means they trusted your headline or social media post enough to click on it. Show them why you deserve their time, energy, and attention.

Our time is precious. For B2B buyers, it’s costly.

Engaging content builds trust because it shows that you care about each visitor’s experience – even before they become a lead or customer.

You also need engaging content to nurture leads. Leads only spend 17% of the buyer’s journey talking to all potential vendors. Your website content fills the gap, demonstrating your authority, promoting your services, and solving their pain points.

Your website is your #1 marketing tool. Treat it that way! Engaging content helps you squeeze the maximum value from your website.

6 Types of Engaging Website Content Your B2B Needs to Win Over Leads and Customers

Strive for a well-rounded content experience. Put yourself in your target audience’s mind and ask yourself what YOU’D want from your website content.

1. Figure Out How to Make Your Website More Interactive

Interactive content encourages action – and more and more action.

B2B professionals agree: 58% say they’re likely to binge interactive content for 20 minutes! Did you ever think visitors could possibly spend 20 minutes browsing your website?

Interactive content comes in several shapes and forms, including:

  • Polls and surveys
  • 360 photos
  • Quizzes

You can also turn your existing written content – like blogs, case studies, and eBooks – into an interactive experience. An adaptive content hub, for example, uses AI, machine learning, and an interactive design to create a unique content experience.

2. Account-Based Content

Content isn’t worth what you spend on it if it’s not relevant, useful, and high-quality.

Even if you don’t have a full-blown account-based marketing strategy, account-based content can boost engagement and leads simply because it’s more relevant.

Start by creating content for current accounts such as your best customers. Account-specific content will keep those organizations engaged with your brand and prevent churn. You can even promote this content to people at the organization on social media.

Plus, other organizations in their industry will see it and likely relate to it as well because they face the same issues and pain points. As a bonus, organizations might see this account-specific content and feel compelled to sign up for your service because their competitors use it.

Once you cover your current accounts’ content, expand your efforts to other accounts in the same vertical or similar ones.

3. Engaging Website Content for Specific Job Roles

Once you cover some account-based content, dig deeper into micro firmographics to better understand your audience.

Specifically, content for distinct job roles.

Remember, between six and ten people at a single company are involved in various buying decisions. Depending on the company culture and structure, this could include everyone from C-level down to end-users.

It’s best to research your individual accounts to grasp their buying processes, but creating a wide range of engaging website content for different roles will do just fine.

The point is to show every visitor that you care about their unique experience.

4. Multimedia Content

Everyone learns in different ways. Some are visual learners, while others prefer listening.

A nice variety of multimedia content is a must for your website:

  • Introduction and tutorial videos
  • Explainer infographics
  • Informational GIFs explaining complex subjects
  • Industry podcasts and interviews

Multimedia is naturally engaging and often interactive. Plus, it demonstrates your authority in your field and shows that you care about creating digestible content.

5. Content for Specific Issues and Pain Points

Engaging website content is highly relevant. It doesn’t get more relevant than addressing specific issues and pain points your unique buyers face.

In fact, 68% of buyers say they’d like to see your content organized by pain point or issue. You can’t organize pain point-based content if it doesn’t exist. Use data, research, and conversations to figure out how to create that content.

Use a few strategies to get at the bottom of their daily lives:

  • Reading what they share on social media and their commentary
  • Finding common disputes or controversial practices in their industry
  • Following industry-relevant subreddits and Twitter hashtags
  • Consuming the same media outlets they consume
  • Following their favorite influencers
  • Keeping tabs on your competitors’ content to stand out

6. Hyper-Personalized Content

Finally, your audience needs engaging website content delivered in a welcoming format. There is a reason apps like Netflix and Spotify are so addicting: They offer data-driven personalized suggestions.

Think content recommendation engines are too consumer for your audience? Think again.

67% of business buyers say they’ve switched to vendors that provide a more consumer-like experience.

An AI engine studies your visitors’ behavior and uses intent data to recommend the best piece of content for their stage of the funnel and needs at any given time. AI offers the engaging website features your buyers expect – like an Amazon-style experience.

How to Make a Website More Interactive with AI

Artificial intelligence is the backbone of all engaging website content. Smart B2B brands already use AI to create a hyper-personalized content experience for every visitor.

Don’t put the burden on visitors to dig up the content they need from your website. Use behavioral data and machine learning to put it in front of their face instantly.

An AI engine is easy to implement but delivers 59% better lead quality right out of the box! See how it works now.

How to Build a Martech Stack for B2B Personalization

Marketing technology is essential for every business today.

It’s impossible to execute any marketing tactic without some kind of software, app, or tech.

Back in 2017, you already had more than 5,000 martech tools to choose from:

Chiefmartec

Fast-forward to April 2020, and nearly 58,000 software companies are listed on G2.

With so many choices, you’d think learning how to build a martech stack would be easy, right?

Quite the opposite.

The same martech stack your competition runs isn’t necessarily ideal for your brand. It doesn’t get much more personal than building your stack. What you run should be unique to your needs, size, and goals.

Martech Stack Definition: What is a Martech Stack?

Simply put, a martech stack is a collection of tools you use to improve marketing processes. They can include tools for niche processes like social media, data collection, or customer experience. A martech stack might also include all-in-one tools that function as a hub for your other marketing tools.

Most martech tools include something called an API. An API is a type of code that lets different pieces of technology securely communicate with each other. For example, you would use an API to add your Mailchimp email capture form to your website. Another API might add social share numbers to your on-site share buttons. You can also use APIs to share large datasets by merging tools like Google Analytics and Salesforce.

How Important is a Martech Stack?

Very. The average company devotes 30% of its marketing budget to technology. Your marketing technology stack can take your business in one of three directions:

  • You build a bloated martech stack with more features than you’ll ever need for your business size. Your martech tools aren’t properly integrated, and no one knows how to use everything. Your marketing budget vanishes each month and produces little to no ROI.
  • You’re afraid of a bloated martech stack, so you play it too safe. You only use a handful of tools and don’t experiment with new features. Your productivity slows because your martech can’t keep up.
  • You figure out how to build a martech stack that has all the features you need and room to grow as needed. Your martech tools don’t overlap, so you’re not wasting funds on unnecessary technology. You see ROI, improved productivity, and better leads.

Obviously, you want to fall into that last category.

Just like you wouldn’t want to overdo it with too many supplements, the same is true of your martech stack. However, you also want to make sure the tools you use will meet your current business needs with some room to grow.

How to Build a Martech Stack Step-by-Step

Your martech stack can either deliver incredible ROI month after month or turn into a massive money pit. Fortunately, you can improve your chances by following a few steps.

Nail Down Your Goals

There’s a martech tool for every task in your marketing department – that doesn’t mean you need them all.

Look for areas that need some improvement or help, such as:

  • Conversion rate optimization
  • Lead scoring
  • Lead quality
  • Content organization
  • On-site experience
  • Lead verification
  • Data cleansing

What do you want your martech to accomplish for you?

Get Everyone on the Same Page

You can’t make martech tools work if everyone in the marketing department isn’t on board. People should feel compelled to take charge of certain processes and learn to use the innovative technology.

Everyone needs a growth mindset so they can cooperate across other departments like sales. Getting marketing and sales on the same page is critical.

Audit Your Current Tools and Manual Processes

Look at every piece of technology in your arsenal any member of your marketing team uses – from social media scheduling and email marketing to CRM and content management.

Use a spreadsheet to identify each tool. Include each tool’s full range of features, monthly cost, and what features you use in practice.

Figure Out What Features and Tools You’ll Need

Go back to your list of goals/needs while you have your list of current tools handy.

Where are the gaps? Which tools offer features you’re not using yet but should? Which tools can you cut because they overlap?

By now, you should have an idea of what martech solutions you need.

Look for Areas to Automate and Speed Up Human Processes

Look for additional tasks you could free up or improve with automation.

For example, Hushly’s AI engine improves your lead verification process and adds hyper-personalization to your website – making your content work harder for you.

Remember, you want a growth mindset, so learning how to build a martech stack should push you to a new level of efficiency and productivity – not keep you stagnant.

Investigate Tools and Record Each Tool’s Features

Before you buy any new tool subscription, do plenty of research.

Add potential solutions to your audit list and compare features to what you already have.

Make sure to include prices in your list at this point so you can figure out where to make budget cuts without sacrificing capability.

Some potential areas could include:

  • Content management
  • Advertising and PPC
  • Email marketing
  • Event planning
  • Social media scheduling and listening
  • Content development and trends
  • Customer service and chatbots
  • Relationship management
  • Intent data tracking
  • Digital experience and personalization
  • Analytics

Put Your Martech Stack into Action

Now it’s time to buy what you need and implement the features!

You’ll have to integrate new tools on two levels: with current technology and across your marketing team.

Evaluate your goals, results, and budget every quarter to track your stack’s ROI.

How to Build a Martech Stack That Works for Your Personalization Needs

Hushly is in the business of helping brands build a martech stack that works for them. The Hushly AI engine is a plug-and-play tool that improves lead conversion, lead quality, content engagement, mobile experience, and much more.

The Hushly AI engine also prevents fake leads from entering your system with verification and streamlines the lead collection and nurturing process.

Learn how to build a martech stack with everything you need and nothing you don’t by reading our eBook on bloated martech stacks.

25 Terms for Artificial Intelligence in Business Explained

Artificial intelligence has swept through the marketing and sales departments across all industries.

According to Salesforce, 84% of marketers report using AI today. Back in 2018, less than 30% said AI was a part of their marketing strategy.

Salesforce

Despite its growing popularity, many managers and marketers may not be aware of all the terms associated with AI.

25 Artificial Intelligence Terms You Need to Know for B2B

Bookmark this page, so you always have it handy when you need to reference a term.

1. Algorithm

While the coding behind algorithms is complex, the concept is simple. An algorithm is just a set of rules you give to a computer system so that it can complete a specific task.

Algorithms can act independently – like when Netflix recommends its original content by ranking it as “important.” They can also work in layers – like how YouTube or Spotify – use millions of other sessions to recommend the best content for you.

2. Artificial Intelligence

The idea, practice, and study that computer systems can complete tasks with similar or better quality than a human.

3. Artificial Intelligence Engine (AI Engine)

A system of interworking algorithms, neural networks, and machine learning techniques. An AI engine can consume data from first-party interaction or receive data from third-party input.

You interact with an AI engine every time you scroll through Netflix, browse Spotify recommendations, shop on Amazon, or read content in the Hushly resource center.

AI engines include different models like collaborative filtering and session similarity models to create a hyper-personalized and interactive experience for everyone.

4. Artificial Neural Network

A system of algorithms and artificial intelligence that mimics the same pathways in the human brain to learn, adapt, and carry out tasks.

5. Automation

The act of unloading tasks once completed by humans onto artificial intelligence – such as email marketing and lead scoring.

6. Backpropagation

Backpropagation is short for “backward propagation of errors” and is a type of algorithm. Backpropagation trains neural networks until the initial result (output) is as close to the desired result (output) as possible.

7. Chatbots

A text messaging system that is powered by artificial intelligence and human input. The human sends messages on one side. The artificial intelligence responds on the other side. Some chatbots are extremely advanced and include machine learning features to adapt based on new information (see point 14).

Chatbots are not to be confused with live chat, which involves two real humans communicating.

8. Classification

Using an algorithm to set up categories and place data entries within specific categories.

9. Clustering

Using an algorithm to identify patterns – often undetectable to humans – to group pieces of data into larger sets.

10. Collaborative Filtering Model

A type of supervised machine learning where an algorithm compares a current session’s behavior to previous sessions to offer personalized content recommendations.

This is like Spotify’s “people who listened to XYZ also liked ABC.”

11. Content Similarity Model

A type of unsupervised machine learning that uses natural language processing to group content assets and make recommendations based on a single session’s behavior.

12. Data Mining

Digging through massive data sets to find patterns, groupings, or recurrences. Both humans and machines can mine data. However, AI can often find patterns much faster and efficiently than humans.

13. Deep Learning

A type of machine learning where multiple neural networks study massive data sets and make conclusions – similar to how the human brain works.

14. Digital Ecosystem

Your martech stack or combination of tools you use to implement AI, CRM, email, and associated technologies.

15. Machine Learning

A type of artificial intelligence where algorithms can improve themselves based on access to new data or regular input.

16. Natural Language Processing

A subset of artificial intelligence where algorithms are trained to consume, interpret, manipulate, and analyze characteristics specific to how humans communicate with each other.

Google’s BERT update focused on improving its natural language processing, and Google called it the most important update in years.

17. Reactive Machines

Algorithms and AI tools that immediately analyze, predict, and react to situations in real-time. Reactive machines do not store data.

18. Recurrent Neural Networks

A vast neural network that uses their internal memory to make decisions. Recurrent neural networks can recognize patterns and sequences while consistently improving themselves.

19. Reinforcement Learning

Maybe you’ve heard of positive or negative reinforcement in the context of raising kids. AI can learn using reinforcement too. The algorithm interacts with its environment and receives either rewards or punishments depending on how it responds.

20. Session-Based Similarity Model

A type of deep learning that looks for patterns across each visitor’s entire session history by following the path they took. The algorithm then looks for similar patterns in future visitors to recommend relevant pieces of content.

21. Structured Data

A concrete set of data that you can easily understand, analyze, and search. These are your Excel sheets full of data.

22. Supervised Learning

This type of machine learning mimics a student and teacher relationship. The AI system is taught to produce a desired outcome using provided data sets.

23. Turing Test

The infamous test that was conceived by Alan Turing to judge how an algorithm or artificial intelligence system compares to the human mind. If the algorithm can convince a human that they’re communicating with another human, the algorithm is said to pass the Turing Test.

24. Unstructured Data

Data you can’t put a concrete set of numbers to – such as podcasts, audio files, videos, infographics, and image content.

25. Unsupervised Learning

Feeding unlabeled and unclassified information to an algorithm so it can learn and train itself without help. Where supervised learning is like a teacher-student relationship, unsupervised learning is more like a self-study environment or open-book test.

Harness the Power of AI for Your B2B Website

Hushly’s AI engine brings the same personalization as top companies like Amazon to your B2B website. Best of all, you don’t need any serious AI or coding knowledge. The plug-and-play platform and price-per-lead cost make it easy for anyone to take advantage of AI-driven personalization.

Find out how AI can increase lead conversion by 51% and quality by 59%.