Marketing Qualified Lead vs. Sales Qualified Lead Conversions in the Tech Industry

Converting a stranger to a lead is a massive win for any marketer. However, it’s just the first step in the journey to the ultimate conversion: a sale. That lead will cross several more barriers before you can count it as a profitable success. One barrier is moving from a marketing-qualified lead to a sales-qualified lead.

What is a sales-qualified lead, and how is it different from a marketing-qualified lead?

We will dive into this crucial conversion step and how you can increase your sales-qualified leads.


There are two primary types of leads: marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). Here’s a quick look at SQL vs. MQL definitions as well as what makes each unique.

Marketing Qualified Leads (MQL)

MQLs are leads that have shown interest in your tech products or services but are not yet ready for direct sales engagement. Once you capture that lead’s information, they enter the first stage of a new lead.

These leads are typically in the early stages of the buyer’s journey. They express interest by downloading a whitepaper, subscribing to a newsletter, or attending a webinar.

MQLs are prospects that need further nurturing and education before transitioning to the sales stage.

Sales Qualified Leads (SQL)

SQLs represent leads that have been thoroughly vetted and are ready for direct interaction with the sales team.

These leads have progressed beyond the initial stages of interest and engagement. For example, they have consistently opened nurturing emails, downloaded several whitepapers, and even signed up for your product demo.

Three characteristics that turn a marketing-qualified lead into a sales-qualified lead are:

  • Need: They have expressed a need for your products or services.
  • Budget: They have the finances to follow through with purchasing those products.
  • Timeline: They plan to purchase immediately.

They are now ready for your tech sales team.

SQL vs. MQL: Why Are MQLs and SQLs Distinct?

Not all leads are the same. A lead is anyone who fills out a contact form. However, you will gather information from people ranging from a key decision-maker in a large tech corporation to your neighbor Sam, who wants to learn more about what you do in your job.

You’ll have an initial qualification round that weeds out your neighbor Sam and similar disinterested visitors. The leads you have left match your buyer persona, which outlines the businesses that could use your tech products and who their key decision-makers are. They have expressed interest in your products or services. These are your marketing-qualified leads.

Even though those marketing-qualified leads match your buyer persona and are interested in buying, it doesn’t mean they have the budget or are ready to buy at that time.

In fact, 79% of marketing-qualified leads don’t convert to sales.

If your sales team chased every marketing-qualified lead, you would waste a considerable number of resources. Then, you may not have the resources you need to convert the actual serious buyers.

However, by separating leads into groups, you can customize your marketing strategies for the point they are in the sales funnel. That way, you can stretch your budget further by pouring your sales efforts on those who show signs of purchase readiness.

How to Adjust Your Marketing Strategies Between MQLs and SQLs

What strategies belong with which lead group? Use this guide to help you fit the most effective strategy to each stage of the buyer’s journey.

Nurturing MQLs

You captured a couple hundred new leads and pulled out the ones matching your buyer persona. You now have a list of marketing-qualified leads. Through these strategies, you aim to identify the ones ready to buy and encourage those not prepared to warm up to your products.

Here are some of the most effective lead nurturing strategies to accomplish those goals:

  • Content Personalization: Tailor content to address the specific pain points and interests of MQLs. Provide valuable resources such as in-depth guides, webinars, and case studies to nurture their understanding of your product or service.
  • Lead Scoring: Implement lead scoring to identify MQLs based on their interactions with your content. Assign scores for actions like opening emails, downloading resources, and attending events. This helps prioritize leads for targeted nurturing efforts.
  • Automated Email Campaigns: Set up automated email campaigns that deliver relevant content to MQLs over time. This ensures a consistent and personalized engagement, gradually moving them through the buyer’s journey.

Converting SQLs

You performed lead scoring, and a few dozen leads were officially moved from MQLs to SQLs. Your goal is to now quickly close before those leads lose interest. Here are some strategies to help with that process:

  • Personalized Sales Outreach: Since SQLs have demonstrated a higher interest and intent, personalized sales outreach has become crucial. Craft tailored messages that address their specific needs and showcase your value proposition.
  • Timely Follow-Ups: Act promptly when dealing with SQLs. Given their readiness to engage with the sales team, timely follow-ups are essential. Automated reminders and customer relationship management (CRM) tools can help ensure that no potential opportunity slips through the cracks.
  • Customized Demos and Presentations: Provide SQLs with customized demos and presentations that align with their specific requirements. Demonstrating how your product or service directly addresses their pain points increases the likelihood of a conversion.

The average B2B tech conversion rate is about 1.7%.

Image from Ruler Analytics

3 Ways to Boost Your MQL to SQL Conversion Rate

Are your marketing-qualified leads not converting to sales-qualified leads? Here are a few ways to adjust your strategies to increase your conversion rate:

1. Clearly Define MQLs and SQLS

Clearly define what constitutes an MQL and an SQL within your organization. Align the sales and marketing teams with these definitions to ensure a unified approach.

Open regular communication channels between the sales and marketing teams to share insights and feedback. This collaboration enhances the lead qualification process because you’re on the same page about what works and what doesn’t.

2. Use Data-Driven Lead Scoring

Moving leads from MQL to SQL is a numbers game.

Leverage data analytics to fine-tune your lead-scoring model. Analyze historical data to identify patterns and behaviors indicating a higher conversion likelihood.

Here are some indicators that a lead might be ready to move forward:

  • Downloading content
  • Visiting your website
  • Contacting customer service
  • Past purchases
  • Scheduling a demo
  • Frequently opening emails
  • Expressing direct interest in buying

Some actions do have higher scores than others. For instance, someone who schedules a demo might instantly become a sales-qualified lead. In contrast, another lead may need to download several whitepapers before they receive a high enough score for the sales team to reach out.

Continuously refine and optimize your lead scoring criteria based on the performance of past conversions. This approach ensures that your model remains relevant and practical.

3. Create a Content Map for Each Stage

Map your content to each stage of the buyer’s journey. Create content assets that align with the awareness, consideration, and decision stages to nurture leads through the funnel.

Use personalized content recommendations and targeted campaigns to guide MQLs through their journey, gradually building trust and understanding.

Hushly provides customized content recommendations on websites to help develop a content map that transforms MQLs into SQLs

Bonus Tip: Maximize Your Tech MQL to SQL Conversions

Understanding the distinctions between MQLs and SQLs is pivotal for successful conversions in the tech industry.

Organizations can create a seamless and effective lead conversion process by tailoring strategies to nurture MQLs and using personalized approaches to convert SQLs.

Hushly’s AI-powered conversion tools help every step of the way, including lead generation, scoring, and conversion. It’s your all-in-one conversion cloud for every stage your leads are at.

Are you interested in streamlining your conversion process?

Schedule a demo today to see how easy conversions can be.

How to Optimize Your Mobile App Conversion Rate

It’s possible that over half of the people reading this article are accessing it on a smartphone.

Mobile phone usage is exploding. You use your mobile devices for everything from checking emails to watching your favorite sports team. You even keep your favorite brands’ apps on your phone.

While smartphones are convenient for consumers, they can add a hurdle for businesses that try to optimize and track their mobile app conversion rate.

Let’s look at ways to optimize for mobile apps and track that impactful conversion rate so you know how successful your mobile efforts are.

Understanding Mobile App Conversion Optimization

Roughly 85% of the world’s population owns a smartphone. Due to the increase in smartphone ownership, one prediction is that by 2025, 72% of online browsing will occur on mobile devices.

Image from Exploding Topics

Mobile app conversion optimization adjusts user experiences on mobile devices to maximize conversions. This might be simple adjustments like changing a menu to a dropdown menu. It also includes visual changes, like adjusting images so they don’t dominate a screen and make viewing more pleasant.

Often, marketers see mobile devices as a secondary channel for reaching customers. Designing websites and customer experiences always starts with desktop designs. Then, marketers adjust those designs almost as an afterthought for mobile devices.

But that thinking will soon become obsolete as mobile devices become increasingly more popular. It’s also not feasible in many cases, as designers can’t directly convert all experiences to mobile devices. Some images and media don’t translate well and require a special design just for mobile experiences.

You should focus on your mobile app conversion rate to stay ahead of this growing trend.

Your mobile app might appear in two ways.

  1. The mobile version of your website that appears in a user’s mobile browser app.
  2. A downloadable app allowing customers to access your site.

5 Ways to Optimize Mobile App Conversions

How can you adjust your mobile experiences to bring in more conversions while also allowing you to track user behavior and conversion rate?

Start by implementing these five tips:

1. Prioritize the User Experience

Build a user-centric experience that’s easy for customers to navigate and increases mobile user engagement. A user-centric approach is intuitive, visually appealing, and engaging.

On average, 88% of shoppers don’t return to websites if they have a poor user experience. In addition, 38% will stop interacting with a poorly designed mobile app.

Even more startling is that 85% of consumers say a mobile website should be equal to or better than a desktop website. So, the expectations are high.

Are you ready to meet them?

Here are some examples of a quality mobile app:

  • Attractive design
  • Accessible and easy-to-read menus
  • Fast page load speeds
  • Images and media formatted for mobile devices

You’re more likely to convert customers with a positive first impression.

2. Personalize User Journeys

Data analytics help you create personalized mobile user journeys.

Hushly’s advanced algorithms can analyze user behavior on your website and mobile app, allowing you to tailor experiences based on individual preferences and interactions.

A personalized user journey offers suggestions for further reading and where to navigate next based on a user’s action. These recommendations make navigation convenient since the user doesn’t have to search through options menus, which can feel more challenging on a mobile device.

Instead, you support continuous scrolling and reading.

3. Incorporate Progressive Profiling

There’s a reason acronyms like LOL and BTW were born. Users invented acronyms to make texting more convenient since mobile keypads are not the most user-friendly for long messages.

Users often find traditional forms with dozens of fields daunting. Those forms are incredibly daunting when you need to fill them out using a tiny smartphone keypad.

Hushly’s progressive profiling allows you to collect user information gradually. As users engage with your app, it collects relevant data, reducing friction and enhancing the overall conversion process.

The form you’ll see on a desktop is still on the page. Hushly uses our innovative mobile optimization software to remove it for mobile viewing only so visitors can enjoy limitless reading without running away at the first sign of a fill-in form.

4. Build Unified User Profiles

Hushly integrates user profiles seamlessly across your website and mobile app. This unified approach provides a comprehensive view of user interactions so you can understand the entire customer journey, no matter where it starts and ends.

The average customer has about 5.5 touchpoints, but some have found customers to have over 20 touchpoints. These can occur online, through the mobile app, and in person. With that high number, you can almost guarantee most users interacted with your brand on a mobile device and another channel.

Hushly’s cross-platform analytics bridge the gap between your website and mobile app. Gain insights into how users transition between platforms, identifying critical touchpoints in the conversion journey. This comprehensive understanding allows for targeting your optimization strategies.

Analyzing these profiles allows for more targeted marketing strategies and improved conversion rates.

5. Use Multi-Channel Marketing Campaigns

Leverage Hushly’s insights to launch multi-channel marketing campaigns and track your website to mobile app conversion rate. A multi-channel campaign takes users across several channels like social media, ads, and your website. It even crosses devices.

Target users with personalized content based on their interactions across all platforms. This synchronized approach enhances the overall user experience and increases mobile conversion rates.

How to Measure Your Mobile App Conversion Rate

You went by the book and created a seamless mobile experience. But was it successful?

Use these tips to track your mobile app conversion rate.

Track Conversion Rate Analytics

Mobile app conversion tracking can be slightly tricky. Because smartphones don’t have an IP address, understanding user behavior isn’t as simple as understanding your desktop visitors.

Use Hushly’s conversion rate analytics to track your mobile app’s performance. Because mobile experiences are often more social than desktop experiences, your performance might appear more as likes, shares, and comments than a direct conversion.

Through Hushly, you can measure the impact of dynamic content recommendations, progressive profiling, and unified user profiles on conversion rates. This data-driven approach allows for continuous refinement and optimization.

Analyze the User Journey

What will you do with that data now that you gathered it?

 The next step is data analytics.

Hushly’s analytics tools enable in-depth analysis of user mobile journeys.

Identify critical touchpoints and potential areas for improvement. Do most visitors leave on the same mobile page? Is there a slow load speed?

By understanding user behavior, you can implement targeted changes to boost conversion rates and overall user satisfaction.

Implement the Findings

Once you have a comprehensive overview of your mobile app performance, you’re ready to improve your mobile experiences.

Use the insights to adjust your strategies and mobile experiences. For instance, if you notice many visitors leave on the same page, you might add a widget for further reading recommendations to encourage them to stay, or you may adjust the page formatting so it’s more appealing.

A/B testing can also help you find solutions to common issues, like pages with minimal conversions. With A/B testing, you run tests with two similar designs to discover which design performs better. It removes the guesswork out of design and marketing as your audience tells you directly what works best by their response.

When you take the time to test and adjust your strategies, you’ll see a consistent flow of quality traffic from mobile devices and mobile conversions.

It’s Time to Reinvent Your Mobile App Conversion Strategy with Hushly

Optimizing your mobile app conversion rate requires a strategic combination of user-centric design, innovative features, and cross-platform insights. These three elements create a positive experience while providing valuable information on what performs well.

Hushly’s advanced mobile and desktop capabilities will improve the customer experience, directly impacting your conversion rate. We offer innovative tools that track and customize the mobile experience so you can start capturing that smartphone traffic just waiting to find your site.

It’s time to prioritize mobile experiences and start seeing the rewards from those unique opportunities.

Book a demo to see how we support the mobile experience.

How to Humanize AI: A Guide to Combining the Best of Both Worlds

Artificial intelligence (AI) has the power to scan and organize thousands of files. It can identify patterns and detect errors from piles of information. Yet, despite its unparalleled strengths, it still lacks human skills like understanding people’s emotions.

There’s no better human than humans, and AI can’t replace that unique spark you have.

However, it can support that spark to turn it into a fire. That’s why the most powerful partnership is when humans and AI work together.

We’ll dive into how to humanize AI so you can benefit from AI’s power without compromising your personal touch.

What Is the Hesitation with AI?

AI sometimes receives a slightly negative reputation. You probably have heard people ask, “Will AI replace humans?” That’s just one of several concerns.

 Some common fears surrounding AI include:

  • AI will replace essential jobs.
  • AI will take away the human touch.
  • AI will grow smarter than humans.
  • AI invades people’s privacy.

Google’s head engineer, Ray Kurzweil, predicts AI will reach human-level intelligence by 2029. But we’re not there yet.

Some people are hesitant about AI because it’s still a relatively new technology, so people don’t fully understand it, its capability, and its potential downfalls.

Why AI Is Not Something to Fear

Artificial intelligence, while intelligent, does not contain many other human emotions. For example, it doesn’t feel ambitious. If AI isn’t ambitious, it will only act how others program it. Therefore, you don’t need to fear a Terminator reenactment in the next few years.

Will businesses begin replacing personnel with AI? Yes, in some cases they are. However, AI also opens new jobs or transforms people’s job descriptions. AI now performs those menial tasks no one wants to perform or struggles to find the time, like data entry when connecting with a new lead. That opens your schedule up for the tasks that are a priority, like personally nurturing that lead.

The advancement of AI has also brought changes in laws, especially privacy laws. We’re already moving away from many tactics used to mine data, like cookies. This opens the door to a more transparent future.

For instance, businesses now focus more time and effort on first-party data. This is information businesses directly gain from customers. That way, companies can understand and interact with their customers directly rather than purchasing and selling other people’s data on the market.

What’s most important to remember about the advancement in AI is AI’s use will depend on what people want. AI’s use will only go as far as customers are comfortable. Without customers, businesses would cease to operate, so keeping them happy is essential.

How Do Humans Help AI?

If AI is so great, why does it need humans at all?

Humans’ most significant strength is our capacity to feel emotion and gain personal experiences. AI can understand behaviors, but humans can understand emotions that may have triggered those behaviors.

Together, you can harness the power of analytics with the power of emotions, both cornerstones of marketing and conversion.

After all, you need to understand your audience before using personalized content to trigger an emotional purchase response.

5 Ways to Humanize AI in Your Business

Here are five tips to get you started with personalizing your AI experiences and content.

1. Remain Transparent

When you use AI, it’s important to remain transparent about how you use AI.

Society understands AI is part of most businesses. Globally, around 35% of businesses use AI in some way. When you add companies exploring AI adoption, that percentage jumps up to 77% of businesses using or considering AI.

Image from Exploding Topics

What people don’t trust is AI that functions where they can’t see it. These instances are what triggered fears of AI invading privacy.

People are less likely to balk away from AI interactions when you’re open and honest about AI. Even though there’s a general distrust around AI data collection, 83% of people say they would be willing to give personal information for personalized experiences.

What’s the difference?

When AI runs silently in the background, users become wary about what AI is doing and are less likely to respond positively. However, when you tell customers what AI is doing and how you use any information you collect, they trust AI more because it isn’t a faceless entity but has a purpose and is more human.

That way, you can use your data to improve customer experiences.

2. Personalize Interactions

Nearly everyone has experienced the frustration of emailing a company only to receive a canned response. There was no thought put into the response. It was the same response half the other customers received.

That is what happens when you let AI operate on its own.

To personalize your AI interactions, start by analyzing customer interactions. When AI can analyze individual questions and user behaviors, it can offer a personalized response for each customer. AI text humanizer through natural language processing can also adjust the language to sound more natural.

These responses will feel similar to talking with a human customer service agent.

3. Adjust the Tone

Generative AI has the potential to save you hours in content creation. It helps you create regular blog posts, social media posts, and even downloads for lead generation.

AI has a few tell-tale signs readers can identify that reveal AI-created content. Here are a few of the most common signs:

  • Passive voice
  • Longer sentences
  • Complicated jargon
  • Fluff

If you use AI to generate marketing content, consider having a human writer or editor look through that content. An AI humanizer can also help review the content. The writer can shorten sentences, turn them into active voice, and remove fluff to humanize AI text.

A human author can also infuse personality into the content and personal stories to humanize AI writing. Those small tidbits make the content more engaging.

4. Personalize Recommendations

When you spend hours creating marketing content, you want to give that content the best chance of appearing in front of the right audience. AI boosts that potential.

For example, through first-party data collection and analytics, Hushly’s personalization feature recommends further reading to website or landing page visitors. AI can detect patterns in the visitors’ behaviors to know what they might be most interested in reading about.

Because it’s first-party data, the person’s privacy remains intact as the company did not take the data from outside sources or share it with anyone outside the company.

5. Keep Humans in the Process

You must keep humans in AI experiences and marketing content. Remember that just because AI can perform a task doesn’t mean it should.

Sometimes, the best person for the job is a person.

Choosing AI tools that can include human intervention as much or little as you need is vital to keeping that human touch.

For example, having an AI chatbot can save you hours since a person doesn’t have to be available 24/7 to answer messages. However, you should also have a means for customers who still haven’t received the response they needed to contact a person.

The Human and AI Partnership You Need

Humanizing AI is more than making technology more relatable. It’s about helping AI and humans mutually achieve their maximum potential.

Together, you can strengthen each other’s weaknesses to maximize productivity.

The benefits will show through increased conversions and a higher customer satisfaction rate.

If you’re ready to join with AI to see these benefits yourself, we have the tools you need that work seamlessly with your human team.

Request a demo to learn more about our AI-powered conversion cloud tools.

Why Your Tech Company Needs AI Conversion Rate Optimization

Being an intuitive marketer means knowing when to work harder and when to work smarter. Conversion rate optimization is one area where working smarter yields greater rewards.

We all have human limitations. When we work within our limited capabilities, we also restrict our business’s growth.

AI conversion rate optimization pushes conversion rates beyond your human limitations, allowing you to accomplish more with what you already have. You not only don’t need to work harder, but you free up more time for high-value tasks while increasing your conversion rates.

Explore what AI conversion rate optimization is and why it’s the crucial piece you’re missing from your innovative marketing strategy.

What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process and strategy for creating digital content built for conversion. Conversion is when your traffic takes a desired action.

You calculate your conversion rate by dividing your total conversions by total traffic. You express the number as a percentage.

For example, if 100 visitors landed on your page and 10 out of the 100 signed up for your webinar, your landing page has a 10% conversion rate.

Tech companies use CRO to evaluate how successful their online strategies are.

What Is AI for Conversion Rate Optimization, and How Can It Benefit You?

Conversion rate optimization relies heavily on understanding how your audience will respond to your marketing.

Will they fill in a form? Does the content entice the reader? Does the CTA button stand out enough?

You must answer these questions to optimize your content for conversions.

But, there seems to be a missing piece of the puzzle since only 22% of companies are satisfied with their rates. Is there a way to increase your conversion rates?

Conversion rate optimization AI adds that extra level of understanding to your strategies. Instead of learning through trial and error or observation, AI uses machine learning and automation to dive into the minds of your audience.

It gleans crucial information you need to craft strategies around customers and their needs. It then helps you carry out those CRO strategies. Tech businesses that use account-based marketing will benefit most from AI as it provides the invaluable insights ABM needs for you to be successful as your hyper-personalization strategies.

Here are just a few snapshots of how AI fuels CRO:

  • Personalize at Scale: Use AI to analyze large datasets, allowing you to create highly personalized user experiences.
  • Use Predictive Analytics for Decision-Making: AI will enable you to analyze behaviors to predict future outcomes and behaviors, helping you make more informed decisions.
  • Incorporate Dynamic Content Delivery: Deliver the content your users want to see by using AI to adjust content delivery based on user interactions.
  • Analyze Behaviors: Analyze user behaviors to understand how users interact with content so you can optimize user journeys.
  • Automate Testing: AI algorithms quickly analyze test variations to determine the most effective elements for conversion.
  • Implement Real-Time Engagement: Engage with users in real time using human-like chatbots and in-content assistance.
  • Improve Lead Scoring: Improve the accuracy of your lead scoring by incorporating dozens of new data points AI could uncover and analyze.

How to Use AI for CRO in Tech Marketing

While all those benefits of AI CRO sound inviting, they don’t occur overnight. They require a careful step-by-step process to set up your AI to work for you.

How do you optimize conversion rate using AI?

Start with these five steps:

Step 1: Identify Key Conversion Metrics

What does a conversion mean to you?

Before optimizing for conversions, you need to define what conversions you want to accomplish. Then, establish key performance indicators for measuring conversion rates.

For example, if you aim to increase the number of people who sign up for your product demo, you might use the number of sign-ups as your performance metric.

Once you choose a metric, establish a benchmark. This is your conversion goal. You might base it on past performance, competitors’ accomplishments, or industry standards.

Use this benchmark to define whether you have successful conversion rate optimization. It will guide you on where to use your CRO AI tool to help you hit your marketing goals.

Step 2: Integrate Data

AI thrives when there’s plenty of data to work with. The more data you feed AI, the more accurate it will be.

For your CRO AI tools to be most effective, you must also identify data sources to collect information that your AI tool can use.

For example, Hushly’s customization option uses data from user behavior. When users download content or view blog posts, AI analyzes that data to suggest similar content.

The data isn’t just for AI. Your entire marketing team can tap into those insights to aid in further conversion rate optimization.

Step 3: Personalize Your Strategies

One of AI’s greatest strengths is its ability to endlessly customize options.

For example, a graphic designer can create one image and then ask AI to adjust the colors to limitless possibilities, allowing the graphic designer to develop countless photos with the click of a button.

CRO can also customize content experiences with a simple click.

Each person is unique, and offering a unique experience ensures visitors see what will resonate most with them, increasing their chances of converting. To use this feature, go into your AI tool’s settings to establish filters and customization rules so you can target your audience.

Step 4: Continuously Optimize Your Strategies

Trends change regularly, and customer activity shifts along with that change.

While AI does allow you to automate your CRO tools, it does require regular audits.

You want to check its performance and the tasks you have it performing.

For instance, you may set up an email automation campaign, but is it still hitting your conversion benchmarks?

If your CRO tool isn’t performing how you’d like it to, it’s time to refresh the strategy.

You should also regularly perform tests to ensure your chosen strategies are the best. For example, you might test several email subject line variations before settling on the one you will use in your email automation campaign.

By simply testing your landing pages, you can increase your conversion rates by up to 12%.

Step 5: Map the User’s Journey

A customer journey map, or user journey map, outlines the process and steps someone goes through in a sales cycle.

In this case, it’s the steps a lead takes before converting.

Having a map benefits you and helps you make the best use of your AI tools.

A map should list each touchpoint, the user’s actions, feelings, and the outcomes. It should also outline the user’s demographics.

Looking at the map should tell you what motivated the user to take the next step, but it can also help you identify what might have discouraged them along the way and caused them to lose interest.

Use your map to create an automated flow since you understand the natural next steps of users. Also, use the map to decide what processes to include, what to skip, and what needs more attention.

For instance, if you add a one-on-one phone call too early in the sales process, it might not yield the results you wanted because the lead wasn’t ready to buy. Seeing where the phone call lands on the map helps you realize that you might need to push the phone call further down the buyer’s path and add a few more automated nurturing campaigns in between.

Image from Nielson Norman Group

Your All-in-One AI Conversion Rate Optimization Tool

AI conversion rate optimization tools can transform how you perform marketing if you know how to use their full potential.

Hushly makes AI conversion rate optimization a breeze. You don’t need to know complex coding or have insights into AI to understand how to create automated workflows, gather data, and endlessly customize your users’ experience.

We offer an all-in-one cloud built for anyone ready to see their conversion rate surpass their goals.

Schedule a demo to learn more about our conversion rate optimization tools.

How to Choose the Best Conversion Rate Optimization Tool for Your Business

You use screwdrivers to twist screws into their slots. They are very effective at their jobs. But you wouldn’t use a screwdriver to build large furniture pieces, staircases, and home extensions. There’s a point where manual screwdrivers aren’t effective, and you need to upgrade to a drill.

Conversion rate optimization (CRO) tools are the drills of the marketing world. They allow you to scale small-scale marketing strategies into large, profit-generating machines.

Yet, just as all drills aren’t the same, all CRO tools don’t offer the same features, reliability, and capabilities.

Use these eight criteria to find your business’s best conversion rate optimization tool.

What Can a Conversion Rate Optimization Tool Do for Your Business?

Conversion rate optimization tools help you keep up with your competition while staying relevant to your audience. They are the motor in your marketing vehicle, powering all your strategies.

A few common conversion rate optimization examples that are possible with the right tools include:

  • Hyper-targeted marketing campaigns
  • Understanding audience demographics, behaviors, and motivating factors
  • Automating the customer’s journey
  • Testing and automating the conversion process for maximum conversions

If you want to double your sales, then a conversion rate optimization tool is right for you. But how do you know which tool is the best fit?

8 Criteria to Look for in the Best Conversion Rate Optimization Tool

Use this conversion rate optimization guide to evaluate your CRO tools before settling on the best option for your business needs.

1. Comprehensive Analytics

How do you know your CRO tool is the best tool there is?

Data analytics allows you to monitor your lead behaviors, conversion rate, and the tool’s performance. You can track how conversion rates change over time to see your tool’s impact on your conversion rate.

If your conversions remain the same or go down, you know there’s a problem. Your CRO tool should help you pinpoint the issue.

For example, tracking the buyer’s journey might tell you that most of your leads unsubscribe from your newsletter after only one email and never reach conversion. That shows your emails aren’t resonating with your customers, and you must refresh them.

Ultimately, you need your technology to boost your CRO enough to pay for the tool. Use a return on investment (ROI) equation to calculate the profit increase since implementing the tool. Then, compare those increased profits to what the tool costs. If your earnings are still higher than the tool, it’s an investment worth making.

2. User-Friendly Interface

Choose a tool with an intuitive and user-friendly interface. The easier it is to navigate and use, the more efficiently you can implement and test CRO strategies.

You don’t want to lose hours training new employees on the tool or only tap into the surface of its capabilities due to an overly complicated interface.

Instead, anyone needs to be able to pick it up and use it.

For example, Hushly is easy enough for anyone to use, even those with no coding experience.

3. A/B Testing Capabilities

CRO tools must support A/B testing, allowing you to experiment with different variations of website elements. 77% of businesses use A/B testing for their websites to help them make the best CRO strategy decisions.

This includes testing:

  • Headlines
  • CTAs
  • Page layouts
  • Text
  • Email

The testing scenarios should be easy to set up and use so you can reassure yourself that your strategies are the most effective option before investing completely in the strategy. That way, you can use your conversion rate optimization tool online with confidence, knowing the strategies you use have proven results from extensive testing.

Image from Finances Online

4. Marketing Tool Integrations

There are over 8,000 marketing technology tools available. The average business uses over 75 marketing tools. That’s quite the notable number of tools you need to work together.

Football involves a team of 11 people. Baseball consists of a team of 26 players. That number is barely a third of the number of marketing tools the average business uses.

As with any team, you need every player to work together. Each player has a unique role in the team, and that role is required to benefit the team as a whole. If any player only worked on their own agenda, they would lose the game for everyone.

Your tools should also work together like a team. You should be able to connect them, integrate their processes, and share data across the tools.

The information you collect from email marketing should also be available for website optimization and your sales team.

When adding a CRO tool to your team, consider how well it will fit with your other tools. A high-quality CRO tool should seamlessly integrate with your other systems.

5. Personalization Features

The personalization market is worth $943 million as personalization becomes a cornerstone of modern marketing.

Personalization offers several benefits, including:

  • Allowing you to hyper-target your audience
  • Offering a unique journey to each lead to address specific pain points
  • Customizing offers and products to your client’s particular needs

75% of business leaders say their success depends on personalization efforts.

If the conversion rate optimization tool actually has the most cutting-edge technology, it would be able to support extensive personalization options.

For example, Hushly’s real-time optimization widgets allow you to create a unique website experience for each visitor. We pull data from visitor behaviors to offer content and navigation based on what they are most likely to respond to.

6. Reliable Support

With technology and its many benefits also come new problems that may be beyond your expertise.

Just look at cars to understand the change technology has brought to society. Classic cars are easy to maintain because they only have a handful of problems, so users can usually fix the issue when the car malfunctions.

A modern car has so many technological sensors and wires that you need a professional to identify the problem. However, the modern car also runs smoother and offers more comfort and a better user experience.

CRO technology can also improve your experience, but due to its complexities, you’ll need to ensure you have the help necessary to maintain it. A company that offers quality CRO tools also offers 24/7 support and training so you can learn all the intricacies required to use it to its full capacity.

7. Top Security Measures

Data breaches can financially ruin a company. It destroys customer trust and loses valuable information.

To keep your data secure, you need top security and privacy to protect the information you gather and store.

CROs that gather customer data should also be equipped with the tools to protect that data. Encryption and controlled access keep your valuable customer data safe.

8. Scalability

A scalable company can grow and change with minimal impact on your company’s operations and finances.

While you can begin with a conversion rate optimization tool free of charge, will that tool be able to support you long-term?

If you have to switch out your tools as you expand, you will need to account for the changes in budget, operations, and time it would take to migrate your data to the new tools while also training your employees on them.

Scalable CRO tools can grow with you, supporting your operations whether you’re working with 100 or 100,000 leads.

What CRO Tools Is Your Tech Company Missing?

Do you have a conversion rate optimization tool in your marketing technology arsenal that can handle your changing needs?

Hushly’s leading CRO platform offers all you need for conversion at your fingertips. You don’t need extensive training or experience to use the tool. It’s user-friendly but powerful enough to more than pay for itself through your increased conversion rate. It can also scale to any size without impacting your functionality.

Schedule a demo to learn more about our conversion rate optimization tools.

6 Top Conversion Rate Optimization Best Practices in 2024

“We doubled our website traffic this month.” Your marketing assistant proudly proclaims.

“That’s fantastic! And how are our sales looking?”

The assistant looks confused before replying that they remained the same.

In your rush as a marketer to generate the numbers, we must not forget to also include strategies for converting those numbers to customers. Otherwise, those numbers remain just that, numbers.

Today, we bring you conversion rate optimization best practices that will up your marketing game in 2024 so you see a more significant payoff from your marketing strategies.

How to Improve Conversion Rate Optimization

Conversion rate optimization (CRO) refers to the process of boosting the percentage of total leads completing your desired action.

When you hear “conversions,” your mind most likely jumps to your biggest win: sales.

Yes, converting leads into customers is a huge business success, but it’s far from the only conversion worth celebrating and noting.

Here are a few other conversion rate optimization examples.

Conversions can be the percentage of website visitors who fill in a form and become leads. It can also be the percentage of visitors on a landing page who signed up for your webinar.

Whenever you have an action you hope visitors will complete, measure the percentage of visitors who complete it to discover your conversion rate.

Here’s how that looks laid out as a formula:

Conversion rate % = (Total Number of Conversions/Total Number of Visitors) x 100

To increase your conversion rate optimization percentage, you need to convince more visitors to act through personalization, convincing marketing, and beneficial rewards.

What Is the Average Conversion Rate?

Conversion rates vary drastically by industry and business size. For instance, larger B2B businesses generally have higher conversion rates than B2C businesses. That’s because B2C businesses tend to throw wide nets to draw in thousands of leads, hoping one will convert.

B2B businesses are more likely to use account-based marketing due to their higher-value products. That means they are targeting leads from the start. This results in a higher quality lead count, which provides a higher percentage of converted leads.

You will also see conversion rate changes depending on the desired action. Convincing leads to joining a free webinar will have a higher conversion rate than convincing leads to sign up for your tech services because it’s a more significant commitment.

That’s why you need to dig into the data if you want to know how well your business is doing. Check out how similar companies perform to gain a better perspective of your conversion rate in your industry.

To give you a good start, the average conversion rate across all industries is 2.9%. However, B2B tech has an average 2.3% conversion rate.

Looking at just filling in forms rather than purchasing, you see a slight difference. The average form conversion rate across industries is 1.7%, while B2B tech’s form rate is 2.1%.

Image from Ruler Analytics

How Is Conversion Rate Optimization Changing in 2024?

What are the most prominent players in conversion rate optimization going into 2024?

Artificial intelligence and machine learning are leading the way in opening new doors for conversion rate optimization.

These two booming technologies allow you to:

  • Create content at scale for unlimited personalization.
  • Analyze larger datasets to understand customers better.
  • Adjust experiences in real time around the customer’s activities.
  • Automate more of the nurturing and conversion process.
  • Automate lead sorting and management for personalized experiences.

Because of these technologies, businesses have new opportunities to go about converting leads, opening doors to raising your average conversion rate.

6 Conversion Rate Optimization Best Practices to Follow This Year

Use these six CRO best practices to improve your conversion rate optimization this year.

1. Use Comprehensive Data Analysis

Understanding your audience is the cornerstone of an effective CRO. Analytic tools give you that much-needed understanding so you can hyper-target your marketing and outreach.

Data analytics allows you to change a landing page for each visitor. For example, instead of targeting everyone interested in your webinar, you can hyper-target Steve, the marketing manager of your top B2B lead, who is looking for a tech solution for securing their influx of data.

Do you see how that detailed understanding of who you’re reaching opens doors to better marketing that connects to your leads?

2. Modernize Your Web Design

It’s a new year, so it’s time for a web design refresh.

You don’t need to be a graphic designer to see the difference between a website someone built in the early 2000s and never touched since and a website designed within the last year or two.

Web design changes.

That includes visual elements like updated graphic capabilities and new fonts. It also provides backend items. Websites can now use multimedia in headers, incorporate AI chat in content, and even use widgets to offer real-time suggestions and content based on each visitor.

It also includes adding more mobile-optimized conversion experiences to support the 6.92 billion global smartphone users.

Offering a modernized web experience improves the user experience, encouraging them to stay longer on your site and feel more inclined to learn more about what you offer.

3. Personalize Your Approach

Personalization isn’t just a suggestion. It’s a requirement in 2024. Clients know AI allows for personalization and now expect it.

Consumers receive personalized movie suggestions, music suggestions, clothing suggestions, and more.

They now arrive on your site expecting a unique journey.

Use AI to offer that personalized experience so users don’t need to dig for the next piece of information but have it at their fingertips, leading them directly to the conversion action.

Since 80% of consumers are willing to exchange their information for relevant deals, personalization ensures visitors find those downloads that entice them to fill in your lead forms.

4. Automate Conversions

Shorter conversion cycles are preferable to drawn-out buyer cycles because shorter cycles mean your clients have less time to change their minds.

To speed up conversions so you lose fewer leads, automate the process. For instance, leads receive the first nurturing email when they fill in a form. Then the next. And the next – without you ever having to interfere with the process.

The lead nurturing runs in a smooth workflow you built with the help of AI and conversion rate optimization tools. The client’s response to each email decides what email they receive, ensuring the personalization that converted them continues until the ultimate sales conversion point.

5. Limit Distractions

Minimizing distractions is conversion rate 101.

Having too many options creates a kids-in-a-candy store scenario where your traffic wanders around your site aimlessly, exploring all their options.

Don’t give those options if you don’t want them to explore, but instead, you want them to sign a form or request a demo.

Build dedicated landing pages that remove those distractions on your home page, including the navigation menu. Display the main action prominently with a call-to-action button above the fold so your visitors see one, and only one clear option.

6. Continually Optimize Your Experiences

Once you created the ultimate optimization page, keep it a living page. What this means is to optimize and adjust it continually. AI provides some of that adjustment for you by offering customized landing page options that change with each customer.

When you’re ready to make changes to your landing and web pages, always test several options first. A/B testing takes the guesswork out of CRO so you can create strategies you know work.

Kick Your CRO Up a Notch

What was your average conversion rate last year?

Let’s see if you can beat that percentage this year by updating your strategies with AI-fueled content and workflows.

Hushly supports personalization and marketing workflow automation with your all-in-one conversion cloud.

With the latest technology, you have all the tools you need to take your CRO into the new conversion generation.

Schedule a demo to learn more about our tools for conversion rate optimization in digital marketing.

Your Complete Guide to Digital Marketing for Professional Services

Whether you’re a law firm, accounting agency, consulting company, or any other professional service provider, your online presence and digital strategies directly impact your success.

Most clients begin their research online, so leaving your digital mark and curating a journey that directs users from the first touchpoint to the conversion has the potential to be your most successful strategy to boost your profits.

In this comprehensive guide, we will delve into digital marketing for professional services and explore how to market professional services using Hushly’s digital conversion cloud.

How Are Digital Experiences Connected to Professional Services?

You don’t have a physical product to sell as a professional service, so you aren’t marketing items you can use in images and ads.

Instead, you are marketing results and experiences, which can make digital marketing challenging.

Because your products aren’t physical, your digital marketing will look different than other brands. You’ll need to be extra aware of what images you use to accurately portray results and services.

An online presence is crucial as 78% of customers begin their research online. Even simple tools like a blog can yield powerful results, as companies with blogs receive 55% more traffic than those without.

Establishing a strong online presence through digital marketing strategies ensures you stay competitive in your industry.

8 Elements of Digital Marketing for Professional Services

The start of your digital marketing strategy is your digital presence. Here are eight of the most effective strategies for increasing your online presence used by every digital marketing strategy agency.

1. Website Optimization

professional services website is often the first point of contact for potential clients. It’s your business’s front shop window and should accurately represent what someone might find when working with you.

It should be user-friendly, informative, and visually appealing.

Because you don’t have physical products to sell, branding is crucial. Branding your website builds a recognizable appearance and reflects your services.

Hushly can enhance website optimization by offering personalized content recommendations to visitors, improving user engagement, and increasing conversion rates.

2. Content Marketing

Content marketing includes all digital assets you create for your digital marketing for professional services.

Create valuable content that addresses your target audience’s pain points and questions. Your content should connect with leads at every stage of the sales funnel.

Here are some examples of effective content for your sales funnel:

  • Brand awareness: Create blog posts and landing pages that attract new visitors to your professional services site.
  • Lead nurturing: Use email campaigns, downloads, and niche blog posts to address lead questions and concerns so they continue moving forward in the sales process.
  • Conversion: Convert more leads to clients through sales copy, demos, landing pages, and email pitches that resonate personally with clients.

Professional services can use Hushly to curate and distribute content effectively, ensuring visitors receive personalized content recommendations that match their interests and needs. Our dynamic content suggestions customize each customer’s experience with your content, like through a dynamic landing page which looks different depending on where the customer comes from or what services they’re interested in.

3. Search Engine Optimization (SEO)

SEO for professional services targets search queries from potential clients. If you service a small area, like a community lawyer or accountant, you can use local SEO to target customers searching for nearby services.

However, SEO is much larger than just targeting the phrases your clients search. It also includes optimizing your content to stand out, show authority, and be relevant so Google prioritizes it in searches.

Less than 1% of users look at search results on the second page of Google search results pages. Using SEO so your website and content rank near the top drives new traffic to your professional services website.

Hushly helps with search engine ranking by generating keywords, meta descriptions, and other vital components of SEO.

4. Lead Generation

Attracting potential clients to your site is just the first step. Once visitors visit your site, use lead generation strategies to capture those leads and put them into your nurturing pipeline.

Hushly’s forms increase the number of leads you generate. Our forms use only two or three fields, so more leads fill in their information. When you have too many fields, leads lose interest and leave.

Image from WPForms

A benefit to generating leads online versus in-person strategies is the chance to qualify the leads before investing time and effort into converting them.

Hushly’s lead generation tools track lead behavior and score them based on how interested they are in your brand. Once your leads reach a designated score, they move to the next lead nurturing stage.

5. Email Marketing

Email marketing builds on your website and brand awareness content. Once you generate leads, use email marketing to reach them directly with specialized offers and solutions.

Email marketing builds trust and shows how your services benefit them. It also helps you understand your leads by what emails they open and respond to.

6. Data Analytics and Insights

Digital marketing leaves virtual footprints you can follow. These data footprints help you understand user behavior so you can be more effective in your outreach.

For example, if you market yourself using a roadside billboard, you have limited data. You don’t know who will drive past the billboard. When people go past, you don’t know who looks at the billboard. You also don’t know how many clients came to you after seeing the billboard.

So, how can you tell whether it’s been effective? You can’t accurately know – you can only guess.

However, digital strategies remove most of that uncertainty. You can track the number of people who see your content, how they interact with it, who responds to the content, and how they respond.

If people aren’t responding to your ads and content, you can use data to pinpoint where they lose interest.

Data analytics helps your digital marketing budget go further and be more effective.

7. A/B Testing

Which of your strategies are most effective?

A benefit of digital marketing is the ability to scale quickly and test strategies.

Perform A/B testing in small segments and on various elements of your digital strategy, such as content recommendations, lead capture forms, and email subject lines.

This testing allows you to identify which approaches yield the best results and make data-driven adjustments.

8. Marketing Automation

Marketing automation builds automatic responses to actions, so you have fewer manual tasks and the sales process runs smoother.

For example, Hushly establishes email marketing automation sequences. Those sequences send emails responding to client actions like filling out a form. Then, the follow-up email depends on how clients react to the first email, sending one email to those who open and read it and sending a different one to those who ignored it.

Marketing automation improves your professional services marketing strategy’s effectiveness by 46%.

Automation’s role in digital marketing for professional services will continue to grow as new technology like AI boosts its ability.

Start Your Digital Marketing Journey at Hushly

Digital marketing for professional services can help you reach your marketing goals by increasing brand awareness, generating more leads, and converting more clients.

We will make the process seamless through our cutting-edge AI technology that automates and customizes every step of your strategy.

Our all-in-one conversion cloud is the only tool you need to convert leads to clients.

Check out the power of Hushly for yourself by requesting our demo.

How to Increase Your Lead to MQL Conversion Rate

Conversion encompasses more than just the leads who purchase from your brand. Another key conversion rate is leads who move from new leads to marketing-qualified leads (MQL).

Your lead-to-MQL conversion rate ensures your marketing budget pays off while identifying missed conversion opportunities.

Hushly can help you boost that rate so every cent you invest in your marketing campaigns goes toward generating a return.

Learn ten tips to improve your MQL conversion rate.

What Is Your Lead to MQL Conversion Rate?

Half of marketers say lead generation is their top priority. However, having a large number of leads is useless unless those leads convert into customers.

Your lead to MQL conversion rate measures the percentage of leads that meet your predefined criteria for becoming MQLs. MQLs are leads who demonstrate a higher interest level and engagement with your business, making them more likely to convert into paying customers.

For example, predefined criteria for B2B businesses might be specific decision-makers, firmographic information like budget size and location, and a niche industry. It may also be a lead’s actions, like downloading content or opening a set number of emails.


MQLs are different from sales-qualified leads (SQL) as MQLs are leads who match the ideal buyer, while SQLs show signs of being ready to purchase. The MQL vs. SQL funnel conversion uses similar strategies: lead scoring, personalized content, and testing. However, MQLs also require a process to vet and filter leads who may not be valid leads or potential customers.

How to Measure Your Lead to MQL Conversion Rate

Calculating your lead to MQL conversion rate is as simple as dividing your qualified leads by the total number of leads to receive a percentage. So, if 10 out of 100 leads become marketing-qualified leads, your lead-to-MQL conversion rate is 10%.

Why Should You Track Your Lead to MQL Conversion Rate?

A high MQL conversion rate indicates that your marketing and lead generation efforts effectively attract the right audience and nurture them through the sales funnel.

On the other hand, a low conversion rate suggests that there is room for improvement in your lead qualification and nurturing processes.

10 Ways to Increase Your Lead to MQL Conversion Rate

If you noticed your MQL conversion rate is smaller than you would like, there are ways to improve your rate.

Here are ten tips to get you started with lead generation and conversion.

1. Define Your Ideal Customer Profile

To convert leads into MQLs effectively, you need to know your ideal customers. Start by creating a comprehensive Ideal Customer Profile (ICP) that outlines your most valuable B2B clients’ characteristics.

This profile should include demographics, firmographics, pain points, and behaviors. Having a clear ICP allows you to target your marketing efforts more precisely, ensuring that you generate leads who are more likely to become MQLs.

Image from The Smarketers

2. Implement Lead Scoring

Lead scoring identifies leads that are most likely to convert into MQLs. Hushly’s tools automatically assign a value to each lead based on their behaviors and characteristics.

Leads with higher scores are more likely to convert to MQLs.

To implement lead scoring effectively, consider factors such as:

  • Engagement with your content
  • Website visits
  • Email interactions

Hushly offers a powerful lead-scoring system that uses artificial intelligence to analyze and score leads based on their behavior. By implementing Hushly’s lead scoring system, you can automatically identify and prioritize high-quality leads, improving the accuracy and efficiency of your MQL conversion process.

3. Create Highly Personalized Content

Content marketing is a cornerstone of lead generation, as content attracts new leads. But it doesn’t stop there. It’s also vital to nurturing and converting leads into MQLs.

You can establish your expertise and build trust by producing valuable, informative, and engaging content that addresses your audience’s pain points. High-quality content can help leads move through the funnel faster, making them more likely to become MQLs.

You will also want to personalize your content so it resonates with your leads. Personalized content is more likely to attract your ideal customer with a higher chance of conversion.

4. Segment Your Leads

Segmentation categorizes leads based on their characteristics and behaviors.

You can tailor your marketing efforts to each group’s specific needs and preferences by segmenting your leads.

For example, you can send separate emails to specific lead groups, increasing the open rate because those emails match that group’s needs and interests.

This personalization increases the chances of turning leads into MQLs, as they receive content and offers that resonate with them.

5. Leverage Email Marketing

Email marketing is a powerful tool for lead nurturing because it brings your content directly to the customer rather than relying on them returning to you.

Craft targeted email campaigns that deliver relevant content to your leads at various sales funnel stages. This keeps your leads engaged and helps identify MQLs based on their interactions with your emails.

6. Use Hushly Smart Forms

Hushly’s smart forms are a game-changer for increasing your lead to MQL conversion rate.

Our forms only request basic information, then fill in the rest of a lead’s data by tracking their behavior across the site. This improves the user’s experience as they won’t have to fill out lengthy forms, increasing the number of leads you acquire.

In addition, our smart form solution qualifies leads right at the source: during lead generation. That way, all the leads in your funnel already passed a basic quality test.

7. Implement Marketing Automation

Marketing automation platforms allow you to streamline lead nurturing and scoring processes.

With marketing automation, you can set up automated workflows that send the right content and messages to leads based on their behaviors. This timely correspondence ensures that they are consistently moving towards becoming MQLs.

It also helps you reach them at the best time (when their needs and interest is greatest) to convert them into MQLs.

8. Employ A/B Testing

A/B testing compares two webpage versions or an email to determine which performs better for lead conversion.

By continuously testing and optimizing your content, landing pages, and forms, you can enhance the user experience and increase the likelihood of turning leads into MQLs.

9. Align Your Marketing and Sales Team

A surprising 79% of MQL leads never convert. This points to a misalignment between sales and marketing. Marketing is moving leads who are not ready to buy over to the sales team. Team alignment improves your targeting and qualification processes from the first touchpoint to conversion.

Your sales and marketing teams should remain aligned throughout the lead conversion process. By keeping communication open between your teams, you can stay on the same page about crucial information, such as what leads you’re targeting and what efforts work best.

10. Continuously Analyze and Refine

Data-driven decision-making takes the guesswork out of the conversion process, making you more likely to hit your target every time.

Regularly analyze your marketing data and gather insights on what’s working and needs improvement. Use this information to refine your strategies and optimize your processes for better results.

Use funnel metrics such as:

  • Leads generated
  • Content impressions
  • Email open rate
  • Content engagement

Turn Lost Leads into Customers with Hushly’s Conversion Platform

Using Hushly’s all-in-one conversion cloud, you filter out unqualified leads and ensure that the leads you generate will likely become MQLs. Remember that a successful lead to MQL conversion is an ongoing process that requires continuous refinement and adaptation to your audience’s evolving needs and behaviors.

You don’t have to tackle that process by yourself.

Allow our advanced AI technology and leading marketing tools to automate your process.

Schedule a demo to see Hushly’s all-in-one conversion cloud in action.

How to Build B2B Technology Marketing Workflows with Hushly

Domino effect machines have recently gained popularity on social media. These are machines where a single action triggers a line of events like pushing buttons, spinning wheels, and starting remote-controlled cars. These chains of events all lead to a grand finale, like revealing a birthday message or placing a bowl of ice cream on the table.

Your workplace can run just as smoothly. Each event triggers follow-up events, creating a consistent journey that flows with minimal intervention until the grand finale: a conversion.

Here’s how Hushly can help your technology company build B2B technology marketing workflows.

How Workflows Benefit B2B Technology Marketing

How does B2B marketing differ from regular marketing? The biggest difference is the amount of personalization required. Most businesses require a greater time and effort investment before they convert. Workflow automation streamlines that personalization so you can reach more B2B clients. But even though workflow automation is advancing, only 4% of companies have a fully automated workflow.

Image from Monday

Workflow automation can boost your B2B technology company’s marketing processes tremendously. On average, companies saved $46,000 after investing in workflow automation tools.

Here are the primary benefits of marketing workflows for B2B technology companies:

  • Consistency: Workflows are set processes that ensure you complete tasks the same way every time. They incorporate best practices that help maintain brand identity and messaging across all your marketing channels.
  • Efficiency: The average company spends four or more hours weekly on repetitive and administrative tasks. Automation can perform most of those tasks for your marketers, freeing up a whole day to spend on other tasks.
  • Collaboration: Workflows improve collaboration as everyone is on the same page. The workflows dictate what occurs when and where each team contributes, helping everyone work together to achieve common goals.
  • Scalability: As B2B technology companies grow, their marketing needs also expand. You can quickly scale your workflows to accommodate increased workloads so your marketing process remains consistent, supporting continued growth.
  • Accountability: Workflows establish accountability by assigning specific responsibilities to team members. This helps in tracking progress and identifying areas that may need improvement.

5 Ways Hushly’s Automation Supports B2B Technology Marketing Workflows

Are you ready to build a marketing automation workflow for your B2B technology business? Hushly can help.

Here are five ways our tools improve your marketing workflows:

1. Automated Lead Generation and Qualification

A common challenge in B2B technology marketing is lead generation. You can create a workflow that automates content gating and lead generation using Hushly to address this.

Hushly’s content gating feature allows you to collect valuable lead information without compromising the user experience. When visitors interact with your gated content, Hushly captures their data, such as name, email, and company details.

Our software automatically qualifies leads based on details like behavior and contact information. That way, it only adds the highest quality B2B leads to your customer relationship management (CRM).

This automation ensures you consistently generate relevant B2B leads from your content.

Use these steps to establish a lead generation and qualification workflow:

  1. Create high-value gated content.
  2. Use Hushly’s smart forms to collect and qualify leads automatically.
  3. Establish personalized follow-up email campaigns to nurture those new leads.
  4. Set lead scoring and B2B segmentation rules to automatically sort new leads into groups to customize your marketing further.
  5. Integrate Hushly with your other marketing platforms to create a seamless workflow that works alongside your other tools.

2. Personalized B2B Lead Journeys

Hushly creates personalized content experiences for your B2B service website visitors. We tailor content recommendations based on user behavior and interests.

For example, visitors looking for financial technology solutions will receive different recommendations than those from a legal firm looking for legal technology solutions.

In addition, each decision maker within your tech clients’ company can receive personalized recommendations based on their priorities.

This personalization can be integrated into your workflow to nurture and convert leads effectively.

Use these steps to build personalized B2B lead journeys:

  1. Use Hushly’s AI personalization on your emails, websites, and landing pages that update real-time content recommendations for each visitor.
  2. Track user engagement based on what personalized content recommendations users interact with.
  3. Automatically segment those leads based on the content they consume.
  4. Begin an automated personalized email marketing campaign focused on the content they are most interested in.

3. Real-Time Lead Updates

Lead enrichment lets you update contacts as you receive more information about them so you can understand them better. Better lead understanding improves your outreach.

Hushly’s lead enrichment feature automatically adds relevant information to your lead profiles. This includes job titles, company size, industry, and more.

Integrating this data into your tech marketing workflows enables you to segment leads more effectively, personalize outreach, and target specific B2B client groups.

Use these steps to build a lead enrichment workflow that automatically keeps your leads updated while reducing errors from manual lead updates:

  1. Establish a lead capture workflow, such as landing pages, forms, subscriptions, and gated content.
  2. Integrate Hushly to update those B2B lead profiles as the software browses automatically and collects missing data.
  3. Integrate Hushly into your CRM platform to share enriched lead information automatically.
  4. Automate lead scoring, which adjusts lead scores based on the new information Hushly gathers.

4. Lead Scoring Options

Hushly can automate lead scoring based on visitor behavior and demographics. Lead scoring prioritizes leads based on behaviors and actions, so you know who they are and where they are in the sales process.

You use this information to prioritize your B2B leads close to conversion. Then, you can tailor your outreach efforts to the most likely to purchase.

Lead scoring is crucial in marketing automation because it automatically sorts leads. This way, as leads perform actions like opening your marketing emails and downloading content, they increase their score.

When they stop opening your marketing emails, their score goes down. Once those scores hit your preset benchmarks, marketing workflows begin, such as your software sending the lead to your sales team or starting a mid-funnel email marketing campaign. This ensures a timely follow-up.

Here is how you build a lead-scoring workflow:

  1. Automate data collection using Hushly’s integrations that collect behavior and contact data.
  2. Input information automatically into your lead scoring tool, where the software ranks leads based on that information.
  3. Automate lead transfer when their scores hit preset benchmarks.
  4. Establish email workflows that respond to those leads who reach those benchmarks.

5. Automated Data Analytics and Reporting

Hushly offers detailed data analytics and reporting features. These features allow you to track the performance of your marketing campaigns and adjust your strategies as needed.

You can integrate these insights into your workflow to drive data-driven decision-making. For instance, you can set rules so your workflow automation adjusts based on growth benchmarks and other data signals.

  1. Automatically collect data on your B2B leads and their behaviors.
  2. Analyze data and send notifications and reports based on results.
  3. Automatically adjust workflows based on the data results.

Improve Your B2B Technology Marketing Workflows

Hushly’s automation features offer powerful tools for creating, optimizing, and executing B2B technology marketing workflows. It seamlessly integrates into your marketing agencies’ other tools, allowing you to create workflows across all your marketing campaigns and processes.

Request a demo to learn more about our workplace automation capabilities.