The Need for B2B Personalization is Growing: What You Should Be Doing to Create an Unforgettable Account Experience

B2B personalization is about creating a personalized experience for each customer. The most successful B2B brands personalize their marketing by speaking to the customer’s professional needs and giving them content tailored to their specific situation.

The need for B2B personalization is growing, and according to one study by Accenture, 73% of B2B buyers now want a personalized B2C-like experience. The challenge for B2B marketers is that the B2B customer journey is much more complex than the B2C one. B2B buyers have a much more complex set of needs than B2C buyers, and they often have a much more complex buying process that requires multiple touchpoints and more time.

While B2B website personalization is a great place to start, it’s not the only touchpoint you should focus on.

B2B Personalization is More Than a Good Website Experience

B2B personalization is more than a good website experience. It’s about meeting the needs of every individual customer at each touchpoint – whether it be your website, social media profile, or email newsletter.

Essentially, B2B personalization is about creating a unique cross-channel experience for each of your audience members.

Research shows that approximately 73% of B2B executives believe wholeheartedly that their company needs to personalize its marketing efforts because their audience now expects increased personalization. Nearly 90% of online businesses already invest in personalization at some level.

When implemented correctly, companies prioritizing advanced personalization can see returns of nearly $20 for every $1 spent.

Source: Startup Bonsai

Advanced B2B personalization strategies go far beyond a simple personalized email header. These strategies include:  

  • Behavioral scoring
  • Behavioral targeting
  • Contextual marketing
  • Custom content                                                        
  • Customer profiling
  • Geofencing
  • Geo-personalized content

For example, a geofencing strategy can be used to target users based on their location. This allows you to send targeted content to users based on their proximity to your business or within a specific area to ensure that they receive timely and relevant content and offers.

Create an Experience Your Audience Won’t Soon Forget with These 5 B2B Personalization Strategies

Personalization in the B2B world is meant to make your customers feel special. It’s intended to help them engage with your brand on a more human level and make them feel like you are looking after them.

But how do you do this in an industry where B2B relationships are more about product and numbers than they are about people? How do you put a human face on a company that sells to other businesses? Here are some B2B personalization strategies to help you get started:

1. Audience Segmentation

One of the first steps in B2B personalization is to segment your audience. This is crucial because it allows you to tailor your content and offers to the specific needs of each of your customers.

It also allows you to speak to their professional needs, rather than their personal needs. For example, one of your audience members may be a CTO of a company. They are likely to have very different needs than a CEO.

This is especially important when you’re trying to appeal to multiple individuals within a single account. Segmenting your audience allows you to speak to each of them on a personal level, which will help your company stand out from those that lump everyone within an account together.

2. Content Marketing Personalization

In today’s world, content is king. It’s what drives page views, shares, and ultimately, conversions. But to build a strong B2B personalization strategy, you must create content that resonates with your audience. This means going beyond the standard blog post or white paper and creating content specific to your audience segmentation.

It also means getting that content in front of the right people at the right time. Many B2B companies tend to create content that is relevant to their entire audience, rather than tailoring it to specific needs. While this may seem like a good idea at first, it can actually hurt your content marketing strategy in the long run.

Instead of creating content that could be relevant to everyone, invest in creating content relevant to specific audience segments and ensuring you’re distributing it to them when they need it most. A great way to do this is via an adaptive content hub that shows users content based on their unique preferences or previous browsing history.

Source: Zippa

3. Self-Nurturing Landing Pages

Creating a self-nurturing landing page is a great way to get that tailored content in front of your audience. A self-nurturing landing page is a webpage that is designed to naturally direct the visitor to the most relevant content for them. These pages are different from regular landing pages in that they are intended to be more helpful to the visitor and encourage them to engage with your brand.

These pages are great for providing helpful content, such as white papers, case studies, and eBooks, and they can be used to nurture leads and generate more qualified leads for your sales team.

4. Personalized Chat Experiences

One of the easiest ways to humanize your brand is to use personalized chat experiences. If a visitor engages with your brand on a website chat, it helps to have a chat agent that calls them by their first name. 

Rather than simply asking how they can help, it helps to field the initial question, “Are you having trouble finding what you’re looking for?” This small change in how you speak to your visitors can go a long way to making them feel like you are looking after them and helping them.

5. Email Personalization

Email personalization is another excellent way to humanize your brand. Emails that are personalized for the recipient are often seen as more trustworthy and more likely to be read than generic emails that feel more like spam.

Start Personalizing Your B2B Experience with Hushly

B2B personalization is more important than ever before. The way you speak to your customers, the content you create, and the way you speak to them on social media can go a long way to making them feel like you are tailoring your experience to their needs.

By personalizing your content, your landing pages, and your chat experiences, you can make your audience feel as if you are speaking directly to them and that your goal is to prioritize their needs over your own. This can help you to stand out from the brands that don’t seem to care about their audience members.

If you’re curious about how incorporating B2B personalization into your strategy could help you reach your business goals, then contact Hushly today and schedule your demo!

B2B Website Personalization is Possible: 5 Ways to Use Personalization on Your Website

Personalization is a powerful tool to win over leads and create interesting content for your website. 77% of B2B marketers agree that there are many benefits to B2B website personalization, yet 42% still admit that they struggle to personalize their user’s experience while on their website.

In today’s B2B sales environment, it’s more important than ever to customize content for your company’s ideal prospects and customers. You can’t afford to send the same message to every persona, and it’s equally important to write for your target audience’s level of technical expertise. After all, your prospects and customers are in different stages of their buyer journey and have different needs.

Personalization is key to reaching each of them on their terms. Before diving into B2B website personalization methods, let’s recap this form of personalization and why it’s so important.

What is B2B Website Personalization?

Website personalization is the method of designing your website’s content and messaging to the needs and preferences of each of your website’s visitors. This can be as simple as showing a visitor who is logged in a personalized welcome message or as complex as serving up a unique set of product pages based on a visitor’s preferences or stage in the buying process.

It’s the process of ensuring that each visitor receives the best possible experience on your website, regardless of who they are or where they are in the sales cycle. When done well, website personalization can delight customers and improve their experience on your website.

Just How Beneficial is B2B Website Personalization?

Website personalization is one of the most powerful tools for B2B sales. It allows you to tailor the content and messaging of your website to the needs and preferences of each of your prospects and customers, which in turn creates a better experience for each.

With an improved experience comes an increased likelihood that your visitors will take action on the content you provide, increasing the amount of business you generate.

Some of the most enticing benefits of website personalization include:

  • Reduced bounce rates
  • Prevents customer churn and increases the average customer lifetime value
  • Boosts overall engagement rates
  • More effective retargeting

The more you can hyper-personalize the content and message on your website, the more you can engage your visitors and improve your overall bottom line. After all, approximately 70% of B2B buyers say it’s “absolutely critical” or “very important” for brands to provide a personalized experience to their company, with 65% saying they have no problem going elsewhere to receive the experience they expect.

Source: Convince and Convert

5 Simple Ways to Implement B2B Website Personalization

The internet has made it easier than ever to find information, and B2B marketers are capitalizing on this. But the internet is also overwhelming. How can you filter through the noise and make sure you’re reaching people who are interested in what you have to offer?

That’s where personalization tools come in. Here are five ways you can implement B2B website personalization today:

1. Personalized Landing Pages

Personalized landing pages are a form of website personalization that allows you to serve up a unique set of content and messaging to each visitor based on their preferences, behaviors, or where they are in the sales cycle.

The more you can personalize the content and message you send to each visitor, the better the relationship you can build with them.

Personalized landing pages allow you to create dynamic, self-nurturing pages that appear unique to each person that visits your site. That’s because these web pages are built to match the interests and behaviors of each visitor.

B2B buyers are more likely to engage with personalized landing pages because they feel like the content is relevant and tailored to them. With nearly two-thirds of buyers saying that they get “too much material” from marketers and sales reps, the more fluff you can cut, the better. 

2. Interactive Chatbots

Interactive chatbots are another form of B2B website personalization that allows you to engage with your visitors in a way that’s tailored to their needs and preferences. 

Most commonly used for customer service, these programs generate a unique conversation between you and a visitor to your website. You can use various approaches to building a chatbot for your websites, such as a human-like chatbot, a FAQ bot, or an automated chat. 

Source: Chatbot.com

Ideally, you want to build a chatbot that provides a seamless and personalized experience for each visitor.

3. Personalized Content Suggestions

One of the most effective ways to use B2B website personalization is by serving up personalized content suggestions to your visitors.

This can be done in a variety of ways. However, one of the most effective ways to do this is to incorporate an adaptive content hub into your website. These hubs are designed to only show your visitors the content that is most relevant to them based on their browsing history and other factors.

Source: Hushly

4. Geographic-Based Solutions/Offerings

One of the most effective ways to use B2B website personalization is by tailoring your offerings and solutions to account for geographic preferences. This can be far more effective than showing the same offerings to all your visitors regardless of where they are.

For example, offering a set of products and services to visitors on the East Coast may be different than those provided for visitors on the West Coast.

5. Exit-Intent Popups Personalized to Each Viewer

One of the most underutilized ways to use B2B website personalization is through exit-intent popups. These popups appear only when a visitor is about to leave your website. This provides a last-minute opportunity to show your visitors the content or products they might be interested in, and the more tailored you can make these popups, the better. 

For example, you can use exit-intent popups to show visitors a product offer, a whitepaper, or a free consultation offer, based on their behavior while on your website.

Start Personalizing Your Website Today with Hushly

We’ve seen a lot of exciting advancements in website personalization over the past few years. However, one of the most underutilized advancements is the ability to use B2B website personalization to provide a custom experience to each visitor.

With Hushly, you can create a unique experience for each visitor to your website with our simple-to-use tools.

Ready to start delivering a personalized experience to each of your visitors? Contact Hushly today for our demo!

How TechTarget Used Personalized Landing Pages to Reach 60% of Their 25 Hard-to-Reach Accounts

Most content marketers and business-to-business (B2B) salespeople are familiar with the widespread practice of creating content that is personalized to meet the needs of specific accounts.

Known as account-based marketing (ABM), this practice involves mapping a company’s target accounts with its buyer personas. The idea is to create content relevant to each account’s needs, then deliver that content to the right contacts at each account.

But what do you do when you have vast amounts of content that may pertain to your target audience, but that may not be relevant to each individual account? How do you make sure that each account gets the content that is most relevant to it?

That’s one of the challenges that TechTarget, one of the largest B2B publishers for those in the technology industry, faced.

When they reached out to Hushly, they were looking for a solution that would help them create a more personalized experience for their target accounts. With our ABM solutions’ help, TechTarget accomplished its goals and saw some outstanding results.

TechTarget’s Struggled With Organizing Their Copious Amounts of Information

TechTarget is a high-tech marketing company that sells its content directly to tech buyers. One of the biggest challenges they faced was how to reach hard-to-reach accounts and convince them to make the conversion from engaged leads to paying customers.

Garrett Mann, Senior Director of Corporate Communications, stated that their team was great at creating content. However, he also stated that they “are not so great at organizing it.”

When you’re putting out dozens of new pieces of content every day, some of which are of much higher value than others, it can be challenging to organize it all and present it in a way that makes sense to the end-user.

With an average blog or resources page, it’s normal to have a lot of content, most of which is organized simply by publication date.

Source: TechTarget

This is fine for the average viewer who is browsing for information casually. However, when reaching out to a specific prospect, TechTarget needed a much more sophisticated solution and found their solution in Hushly’s self-nurturing, personalized landing pages.

Building a Personalized Buyer Experience is Crucial to B2B Success

While working with Hushly, Mann explained that they wanted to create a “multi-asset experience” without overcomplicating the process or having to hire a developer to create a whole new technology infrastructure.  

Hushly offered several solutions to help them organize their copious amounts of content and provide a more personalized experience for their prospects. The first of these solutions was the ability to create a personalized landing page for each of their audience segments. This allows them to target their content to the specific buyer and industry segments, ensuring that each visitor gets the information they need.

This is crucial for B2B companies, as 94% of customer insights and marketing professionals across industries agree that personalization is the key to meeting marketing objectives.

A personalized landing page is a web page that is designed to offer a singular experience for a specific target audience. It allows users to navigate through a series of content relevant to their needs, instead of digging through an extensive database to find what they’re looking for.

A personalized landing page can also be used to control the information that is displayed to a specific visitor. For example, if a visitor is already a lead, they may be able to bypass the landing page and go straight to the content, whereas visitors who are not leads may be required to go through the landing page first.

With that in mind, Mann decided to move forward with a campaign that would require a singular landing page, but one that would allow for a more personalized experience for each of their 25 hardest-to-reach accounts.

Personalized Landing Pages Helped TechTarget Organize and Personalize Their Resources and Offerings

To create a landing page that would be able to target each of the 25 hardest-to-reach accounts, TechTarget needed a solution that would be able to personalize the content displayed to each visitor.

For Mann’s initial test campaign, he wanted to create a singular landing page that would dynamically display the most relevant content to each visitor. He also wanted to create something that could automatically create a personalized experience based on who was looking at the page.

Source: TechTarget

With the help of Hushly’s ABM campaign pages, he was able to create a landing page that was able to dynamically display not only the most relevant content to each visitor, but also displayed personalized touches, including:

  • The prospect’s logo
  • Sales rep contact information
  • A customized offer
  • A relevant call to action

By creating a dynamic landing page that provided a personalized experience tailored to each account, TechTarget was able to reach a whole new level of personalization with its content and offerings.

By leveraging Hushly’s personalized landing pages, TechTarget was able to reach 60% of its 25 toughest-to-reach accounts. This is a massive accomplishment for a B2B sales team constantly being barraged by tough competition. 

Source: TechTarget

Create Effective Personalized Landing Pages with Hushly

In B2B sales, creating a personalized buying experience is one of the most critical elements of closing a deal. But one of the most daunting challenges is that B2B buyers are notoriously difficult to reach.

Despite this challenging environment, Mann created a landing page that provided a personalized experience for each of the hardest to reach accounts on TechTarget’s list. This enabled the sales team to reach even more of their toughest-to-reach prospects, which has led to an increase in sales and a reduction in the time it takes to close deals.

With Hushly, you can create personalized landing pages tailored to your specific audience. You can use Hushly’s pre-built templates to create landing pages that are optimized for your needs, or you can customize these templates as you see fit.

If your goal is to prioritize personalization and ensure that your landing page is optimized for your audience, then Hushly can help!

If you’re curious about how personalized landing pages could help you generate more qualified leads, contact Hushly today for your demo!

Creating Personalized Visitor and Account Experiences: How Mindtickle Created a Scalable Solution with REAL Results

The customer experience (CX) is the main factor in building a thriving business. Companies that know their customers’ needs and preferences are far more likely to succeed.

This is especially true in the B2B sector. B2B customers are more demanding than ever, and they expect a seamless experience from when they start researching a product or service to when they make a purchase. The only way to meet these demands is to provide optimized, personalized visitor and account experiences to each account and each person within the account.

Mindtickle, a comprehensive sales readiness platform, understands the importance of the customer experience and sought to improve its own by investing in the help of our buyer experience and conversion optimization services.

Mindtickle’s Vision: Create Optimize Personalized Visitor and Account Experiences to Speed Up the Decision-Making Process

As a brand that focuses heavily on helping brands improve their customer experience, the team at Mindtickle knew that they needed to take their own customer experience to the next level.

The customer experience during the sales process is a critical piece of the puzzle, and when you’re dealing with a B2B client, you aren’t usually dealing with a single person. There are, on average, at minimum, five individuals that make up a single B2B account, including:

  • The Initiator: The individual who identifies the need for a product/service
  • The Gatekeeper: The one responsible for gathering all relevant information and passing it along to the decision-maker
  • The Decision-Maker: The one that makes the final call on whether or not to move forward with a sale
  • The Buyer: The person actually purchasing the product/service
  • The User: The person using the product/service

Again, this is just an average. Some accounts are much larger and, therefore, undergo a much more complex process.

One study by Gartner showed that approximately 77% of B2B buyers stated that their latest purchase was “very difficult” or “complex.”

Source: Gartner

Paige Gerber, Director of Demand Generation at Mindtickle, recognizes that the clients they work with are often under extreme time constraints and that the sales process can be a time-consuming and frustrating experience.

“The central issue is how to get buyers to consume content faster by speeding up the decision-making process,” Gerber said.

That’s why she and her team set out to create a solution that would help streamline the marketing and sales processes to make the buying process more efficient and effective for their customers.

The Goal: Create a Scalable Program that Drives Real Results

While researching their next steps, Gerber and her team discovered Hushly’s simple yet powerful SaaS marketing platform. After reviewing their options, they were confident that Hushly’s platform was the best fit to help them create and optimize personalized visitor and account experiences.

Gerber’s initial goal was to create a scalable program that could drive results using 15 sales-qualified leads and a 15% conversion rate with 100 of their lead-based accounts.

To do this, they utilized Hushly’s Account-Based Campaign pages to create a personalized experience for each lead.

Before they started, they separated prospects into two groups based on their place within the sales cycle: the awareness/consideration group and the decision/purchase group.

Once they grouped the prospects into the appropriate stages, the next step was to create dynamic, personalized landing pages for each group. These pages would automatically change based on the prospect’s stage in the sales cycle and show more personalized content for each group.

For instance, depending on which group the prospect was in, the landing page would show different:

  • Banner graphics
  • Text
  • Offers
  • Content recommendations, etc.

The end goal? To provide these individuals with the information they needed to make an informed decision quickly and encourage them to book a demo.

Personalization and Genuine Experiences Generate the Results You Need

Thanks to the easy-to-use ABM campaign page templates, the team at Mindtickle was able to create personalized visitor and account experiences that proved highly beneficial to all parties involved.

“I was really surprised by the outcome,” said Gerber. “In terms of ABM and overall engagement, we saw a 50% click-through rate on landing pages and content views.”

With each account’s unique needs in mind, the team could provide their prospects with the exact information they needed to make the right buying decision.

In turn, this resulted in a higher level of engagement and more impressive results. Since each prospect was shown tailored information based on their unique needs, the click-through rate and content views increased significantly.

That’s not all. Gerber explained that the final results of this pilot campaign (which took place across eight weeks) “went above and beyond our expectations.”

Source: Hushly

By the end of the campaign, the team at Mindtickle stated that out of the initial 100 accounts, a total of 34 meetings had been booked, resulting in 25 new opportunities with over $2 million in the pipeline.

By incorporating ABM with the right content and targeting, Gerber and her team achieved impressive results. That’s because they targeted their audience and found out what their prospects were looking for.

By doing so, they were able to provide them with the information they needed the most, and by cutting out any superfluous content, they were able to reduce the amount of time their prospects had to spend searching for information, asking questions, and ultimately, buying.

Create Winning Personalized Visitor and Account Experiences with Hushly

As you can see, the results that Gerber and her team achieved were truly impressive. That’s because they were able to provide their prospects with the information they needed at the exact time they needed it most.

By reducing the amount of clutter and irrelevant information their audience had to sift through, they significantly reduced the overall amount of time it took for prospects to become customers. And with the power of ABM campaign pages, the team at Mindtickle was able to build strong, trusting relationships with their prospects and speed up the buying process.

Thanks to the simplicity of Hushly’s ABM campaign templates, you can easily create winning personalized visitor and account experiences for your prospects, too.

Are you ready to see what a customized ABM campaign page can do for your business? Contact the Hushly team today for your demo!

Using AI in B2B Marketing: 5 Things Worth Considering

B2B marketing has seen a lot of changes over the years, but one that is sure to stick around is the use of artificial intelligence (AI) in B2B marketing.

Despite all its advances, AI is still in its infancy. As it continues to grow, it is becoming more sophisticated, and its uses are expanding beyond our wildest dreams. What B2B marketing teams used to do manually can now be done by AI. Research shows that, on average, companies have approximately 35 AI projects in place.

Source: Gartner

With all this in mind, B2B marketers must be aware of the ways AI can help them with their marketing efforts.

AI in B2B Marketing: What Does that Encompass?

Even though nearly 95% of C-suite executives and IT decision-makers believe that AI would be beneficial to their company and its everyday operations, only approximately 6% of them actually have adopted AI in their company.

B2B marketing has traditionally used AI in a limited capacity. However, over the past few years, AI has become a growing tool that can automate certain processes, such as email marketing and social media management, and provide deep, context-rich insights for better decision-making.

It also allows for more effective lead generation, better lead nurturing, and more effective customer engagement. It also allows for better data analysis and can help you better understand your market and your competition. However, as AI continues to evolve, its uses are expanding, and B2B marketing teams need to be ready to think outside the box and embrace the new possibilities.

5 Methods for Using AI in B2B Marketing You May Not Have Considered

There are many moving parts when it comes to using AI in B2B marketing. Marketers already have a lot to think about and adding AI to the mix might seem like an overwhelming task.

If you’ve been considering using AI in your B2B marketing, then you’ll want to consider these five methods that you may not have initially considered:

1. AI for Creating Account Personas

Using AI tools to generate high-quality B2B buyer personas can be a game-changer for your marketing efforts.

AI can help you create more representative and diverse B2B buyer personas, which will allow you to better connect with your target audience and generate more sales. It can also help you identify your most profitable customers so that you can continue to focus your efforts on them.  

Most AI tools allow you to generate B2B buyer personas by answering questions about your ideal customer. You can also use AI to analyze the data you already have about your customers to help you identify the characteristics of your most profitable customers.

Source: Business2Community

When you create a high-quality B2B buyer persona, you can use it to create more effective marketing campaigns, account-based experiences, and personalized content that will resonate with your target audience.

2. AI in Social Media Marketing

AI is being used in a variety of ways in social media marketing. You can use AI to monitor social media channels, identify trending topics, and provide insights on what content resonates with your audience.

You can also use AI to automatically generate social media content such as text, images, and videos. This can be a great way to ensure your social media efforts are as productive as possible.

3. AI in Influencer Marketing

There are some AI tools and software out there that can help pair you with the right influencers so that you can build a strong relationship and generate more sales. They do this by analyzing your social media profiles, what you’ve posted, etc., and then use this information to match you with the right influencers. This can be a great way to get your brand in front of a larger audience and expand your overall reach.

4. AI in Advertising

AI is also being used in B2B marketing to help maximize your ad efforts. You can use AI to analyze your audience, your competition, and your market to help develop strategies that are more likely to generate results.

Essentially, you can use your AI tools will analyze all the data for you. It will then pull the most critical pieces of information (such as common trends and behaviors) and use them to help you develop a more targeted ad campaign that will reach the right people at the right time.

5. AI for Analyzing Performance

As your company’s B2B marketing strategy continues to evolve, you’ll want to consider using AI in various ways to help you better understand your performance. AI can be a great way to analyze the performance of different marketing channels and campaigns, allowing you to identify the channels generating the most leads.

It can also be a great way to analyze the performance of different keywords and content, allowing you to identify the channels generating the most sales. Using AI in this way will allow you to better analyze your overall performance, which will help you identify the channels and campaigns that are generating the most value for your business.

Incorporate AI Solutions into Your Marketing with Hushly

Using AI in your B2B marketing is an exciting opportunity. It can help you create more effective campaigns, provide personalized experiences, and increase your overall ROI.

That’s why we provide a wide range of AI solutions for B2B marketers. We believe that with the right data and the right technology, marketers can use AI to create campaigns that are more effective and more personalized for their customers.

Whether you’re looking to create more effective marketing campaigns or looking to build stronger relationships with your clients, Hushly can help.

Are you curious about what Hushly’s AI-powered solutions can do for your B2B marketing strategy? Contact us today to schedule your demo!

AI in Social Media Marketing: How Artificial Intelligence is Transforming the Practice

Social media marketing is crucial to any business’s marketing strategy, and many companies are incorporating artificial intelligence into their social media strategies.

Research shows that the AI market in social media is increasing rapidly with the market expected to reach $3,714.89 million by 2026, with a CAGR of 28.77% during the forecast period of 2021-2026. This means that the use of AI in social media marketing is expected to grow significantly in the next few years and will be a significant factor in the growth of businesses worldwide.

How Exactly Does AI in Social Media Marketing Work?

In the past, AI has been primarily used to analyze large amounts of data and provide companies with relevant insights.

For example, a social media manager would use a social listening tool to find out what people think about their company on social media. They would then comb through the data to find out what people are saying about their company, when they’re saying it, and how they’re saying it. This is a time-consuming process that requires a lot of human resources. However, AI can do this work more quickly and accurately than humans.

As AI becomes more advanced, it can do more than just analyze large amounts of data. Today, AI can be used in social media marketing to do a wide array of tasks, including:

Source: Chatbot.com

Benefits of Using AI in Social Media Marketing

Businesses are always looking for ways to improve their operations and customer experience. The internet has made shopping and customer service more convenient. However, it’s also created a “need it now” mentality amongst consumers. Studies show that when naming the most important attributes of a positive customer experience, 75% of respondents rate a fast response time as the most important.

Source: Super Office

So, how do you improve each aspect and get the most out of your social media marketing? By utilizing AI in your social media marketing efforts. Here are just a few of the benefits of using AI in your social media marketing:

Better Understanding of Your Target Audience

By using AI in your social media marketing, you can better understand what your audience is interested in and what content resonates with them. This can help you develop better content and targeted campaigns. It also allows you to get a better sense of what times of the day are ideal for posting to get the best response.

While most social media platforms have a built-in analytics tool, newer tools and plugins can help you gather more data and better understand your audience and their needs.

Increased User Engagement

User engagement is one of the most critical metrics in social media marketing. The more users you can engage with your content, the more likely they are to take action, whether purchasing a product, sharing your content, or providing you with feedback.

Using AI in your social media marketing can help you increase user engagement in several ways. One of the most common ways is using AI to auto-post content to your social media accounts. This allows you to post content at the optimal times for the best chance of engagement.

Another way that AI can help increase user engagement is by providing automated responses to messages. This allows you to provide quick responses to frequently asked questions while freeing your staff to tend to other, more pressing issues. 

Enhanced Content Targeting

One of the biggest benefits of using AI in social media marketing is that it can help you better target your content to your audience.

Using AI in your social media marketing, you can use algorithms and text analytics to identify your audience’s interests, demographics, and other information to help you create more targeted content. This can help you develop content that resonates with your audience, leading to higher engagement. 

Improved Social Media Advertising

Social media advertising has become an increasingly important aspect of social media marketing in recent years. Studies show that in the United States alone, social media advertising spending is expected to reach approximately $56.85 billion by the end of 2022.

One of the trickiest parts of investing in social media advertising is that it can be easy to waste money on ads that aren’t targeted to the right audience. Thanks to AI tools, you can use algorithms to help you better target your ads to spend your money more effectively.

Improved Overall ROI

When it comes to social media marketing, the ultimate goal is to generate a positive return on investment. The more you can improve your ROI by using AI in your social media marketing, the better.

By using AI in your social media marketing, you can boost your ROI in several different ways. Some of the most common ways AI can improve your ROI include:  

  • Increased sales  
  • Improved customer service
  • Better customer engagement through personalized content and targeted ads
  • Increased brand awareness and brand loyalty

What Does the Future of AI in Social Media Look Like?

As artificial intelligence becomes more advanced, it will only become more valuable in social media marketing. In the future, you can expect to see even more AI tools that will help you boost your ROI and improve your social media marketing.

One such improvement that’s expected is improved AI ability to auto-respond to questions, comments, and messages on your social media accounts. Currently, this practice is focused on the use of chatbots. However, as AI advances, you can expect this practice to become more integrated into social media marketing to the point that auto-responses within comments and chats can be personalized based on the user and provide an almost human-like encounter.

Grow Your Customer Engagement Strategy with Hushly

AI is transforming how businesses engage with customers, grow their brand, and provide users with a better experience.

Here at Hushly, we are working to transform how businesses can engage with customers and create an experience worth coming back for.

Are you curious about how our AI solutions and analytics can help you increase your customer engagement? Request your demo today and see for yourself!

AI in Market Research: How Can You Put AI to Work for You

Market research is an integral part of any business. You can’t make informed decisions about your business’s needs without knowing what your customers want. You need to rely on the best tools to get the information you need.

The ability to use artificial intelligence (AI) in market research is becoming increasingly important, and when used correctly, it provides many benefits for businesses. Before diving into the many benefits of AI in market research, it’s essential to understand what AI is and how it works in this context.

How is AI Being Used in Market Research Today?

Market research is the process of gathering information about your customers to help make decisions about your business. You use market research to learn about your customers, identify their needs, and determine how best to meet them.

Market research is a critical part of the business process, but it is also heavily reliant on the use of technology. Without the right tools, conducting the necessary research to propel your business forward can be challenging.

That’s where artificial intelligence comes into the equation. AI in market research uses technology to gather and analyze large amounts of data.

For some time, the idea of AI in market research left many people feeling uneasy. However, according to research conducted by Qualtrics, 93% of researchers believe using AI in market research is a positive thing.

Source: Qualtrics

Today, AI is used in market research in various ways. Here are just a few examples of how AI is being used in market research today:

  • Collecting critical demographic data on customers
  • Identifying trends in customer behavior
  • Assisting in lead generation
  • Analyzing and interpreting data to make predictions about future trends in their given market
  • Identifying competitor strategies and market share data
  • Mapping datasets to business goals and objectives

Of course, these are just a few examples of how AI is being used in market research. As technology advances, we can expect to see even more ways in which AI is being used to gather and analyze data.

How to Use AI to Your Advantage: 5 Benefits of AI in Market Research

Businesses have been using market research for years, but it has been a very manual process. Market researchers still use many antiquated tools and methods to gather information. Still, with the introduction of AI, this process has become more efficient and accurate, leading to improved research and decision-making, marketing strategies, and more.

If your team is still using a manual process for market research, then it is time to consider investing in AI. Here are just a few of the benefits that come with the use of AI in market research:

1. Automatically Generates Research Reports

The use of AI in this process also allows you to generate reports in different formats, enabling you to share your findings with your team and clients in various ways.

2. Ensures Accurate Information is Being Collected

AI is designed to detect and correct any errors in the data it gathered, ensuring that the information being collected is accurate and reliable. This is another way in which AI can save time in the research process, enabling you to gather the necessary information to make the best decisions for your business.

Without accurate information, it is impossible to make any decision – let alone decisions that will help you grow your business. Incorrect data can be disastrous, resulting in:

  • Poor strategy building
  • Incorrect audience targeting
  • Improper messaging
  • Building tensions between you and your audience

The more accurate your data, the better your decisions will be, the more your business will grow and prosper, and the more satisfied your clients will be.

3. Allows You to Better Understand/Analyze Your Competitor’s Strategies

When it comes to your competitors, the only thing that matters is understanding what your competitors are doing and how they are doing it.

Using AI in market research is the most effective way to better understand your competitor’s strategies. It allows you to take advantage of what they are doing right and wrong and how you can improve your strategy to compete better.

It can also help you to understand your audience better so that you can better target them and provide them with the solutions they may not be getting from your competition. This will allow you to better position yourself in the market and gain a competitive edge.

4. Enables Better Customer Segmentation/Targeting

When it comes to customer segmentation and targeting, using AI in market research is one of the most effective ways to better understand your customers and how you can better serve them.

With AI, your team can automatically detect the characteristics of your customers, which allows you to target them better. This helps you to be more effective in serving your customers, leading to higher revenue and a better bottom line.

It also enables you to better understand your customers’ needs, which helps you build a strong relationship with them and provide them with the best experience possible.

5. Delivers Actionable Results in Real Time

AI in market research is one of the most effective ways to develop actionable results in real time. This will enable you to take the best course of action, leading to better results.

While AI is a wonderful tool, it’s important to remember that it’s not a replacement for human intelligence. While these AI tools can help you analyze large amounts of data and provide you with suggested actions to help you move forward, it’s important to remember that the final decision is still up to you and your team. Relying solely on AI removes that human element and can lead to a less than desirable outcome.

Source: Harvard Business Review

However, combining AI and human judgment can help keep your team focused on the most important actions, maximizing their time. This allows you to build a stronger team and better serve your customers.

Hushly’s AI Solutions Will Help You Make Data-Driven Decisions

In the modern world, data is the most valuable resource that exists. It is the lifeblood of your business, the foundation of your strategies, and the key to making the best decisions. The more accurate your data, the better your decisions will be, which in turn helps you grow your business.

Here at Hushly, we are helping our clients to leverage the power of data to make better decisions. From customer engagement to demand capture, we can help you to get the most out of your data.

Ready to see how Hushly’s AI solutions can work for you? Request your demo today!

Ethics of AI in Marketing: What Exactly Does that Mean?

Artificial intelligence, or AI, has been around for decades. Although we’ve come a long way in the AI field, there’s a lot of room for growth. With the rise of AI in all aspects of business, there’s a lot of controversy surrounding the ethics of AI in marketing. Here’s what you need to know about AI ethics and why it matters to your brand.

What Does Ethics of AI in Marketing Mean?

If you’re familiar with AI in Marketing, you know that it’s a digital marketing tactic that uses machine learning and data mining to help you target your audience, identify genuine leads, and gain insight into how your audience interacts with your brand online.

AI tools have become a must-have for brands globally, with the market revenue of the AI software market expected to reach $51.27 billion in 2022 and grow to 126 billion by 2025.

Source: Statista

As AI becomes more sophisticated, marketers have to make decisions regarding the ethical implications of using this tool in their work. That’s where the ethics of AI in marketing comes in. It’s about understanding how AI can be used to help your business and what the potential risks are.

AI ethics in marketing is about making sure that the use of AI in your marketing is ethical and doesn’t cause any harm to your business or your audience.

Ethics of AI in Marketing: Common Challenges Businesses Face

Businesses are already using artificial intelligence (AI) across the globe. But while AI has been proven to be incredibly useful, there are some ethical issues that businesses need to be aware of before they deploy this technology.

With approximately 58% of U.S. companies stating that they use AI in some capacity in their business, it’s crucial to understand that AI is still a work in process. While it’s come a long way in recent years, business teams everywhere are still finding that there are several challenges they must overcome when implementing AI into their strategy.

Source: PWC

Some of the most common challenges brands face today include the questionable ethics of AI in marketing.

Excessive Amounts of Bias and Prejudice

AI systems can be built with inherent biases or programmed to learn from existing biases. As a result, a lot of AI is still heavily biased and prejudiced, which makes it difficult for a business to accurately market to their audience.

Privacy Concerns

Privacy is another concern that arises when it comes to AI in marketing. With so many businesses leveraging AI technology, there’s a lot of data being collected and stored. This can be a major concern for customers and consumers, especially when they aren’t made aware of how their data is being used. The need for transparency and the right to privacy are both important factors to consider when implementing AI into your marketing strategy.

Mass Amounts of Disinformation

One of the most controversial issues surrounding the ethics of AI in marketing is the potential for AI to spread disinformation. AI systems are often designed to learn from the data they’re exposed to, which means that if a large quantity of AI is exposed to false information, it can potentially cause a lot of damage in the long term. This is especially concerning for businesses trying to build brand awareness and trust with their audience.

5 Ways to Prioritize Ethics of AI in Your Marketing Practices

As artificial intelligence (AI) continues to get smarter and wiser, it has the potential to revolutionize marketing. However, it comes with a series of ethical questions. There are different ways to use AI, and some of them are better than others. Here are five ways to prioritize the ethics of AI in your marketing practices.

1. Prioritize Transparency

When implementing AI into your marketing strategy, it’s advantageous to let your audience know how your AI operates and how it works. It can also help you explain why your AI made certain decisions, which will help further explain your brand’s mission and vision.

2. Only Collect Sensitive Data When Necessary

One way to prioritize the ethics of AI in your marketing practices is by only collecting the most necessary data. This is important because you don’t want to collect sensitive data that could potentially cause privacy concerns.

You don’t want to be constantly asking your audience for sensitive information when it’s not necessary because it can lead to distrust between you and your audience.   

3. Explain to Your Audience What Customers Get for Sharing Data

Asking for your audience’s data is a sensitive subject, so explaining the benefits of sharing data with your brand is crucial. This can help build trust and brand awareness. It also gives your audience a better understanding of how your brand works and what they’re trying to accomplish.

4. Give Your Audience Complete Control Over the Data You Collect

You should also consider giving your audience complete control over what data is collected. It shows your audience that you’re willing to prioritize their privacy. It also gives your audience a better understanding of your brand’s decisions and how AI impacts their lives. This helps your audience feel more comfortable with the decisions that are being made.

5. Always Respect Audiences Preferences!

Respect your audience’s preferences regarding data collection. Your audience is the most critical factor in your business, so it’s vital to prioritize their preferences. By respecting your audience’s preferences, you can show your audience that you’re willing to be transparent and prioritize their privacy.

Put AI to Good Use with Hushly

Artificial intelligence is becoming a permanent staple in business today. To make sure you’re staying in line with the ethics of AI in marketing, you need to be aware of how your business is using AI and make sure you are not abusing it.

Here at Hushly, we help you implement AI into your marketing strategy in the right ways to ensure you’re staying in line with the ethics of AI in marketing.

Ready to see how Hushly can put AI to work for you? Request your demo today!

Website Personalization vs. Content Personalization: Do You Really Need to Invest in Both?

Approximately 80% of B2B marketers believe that personalization improves customer relationships. However, the debate rages on when it comes to website personalization vs. content personalization. Some marketers think content personalization is sufficient, while others believe that website personalization is more effective. Is one better than the other? Or should you be investing in both?

Before answering that question, it’s essential to understand the difference between website personalization and content personalization.

Website Personalization vs. Content Personalization: What’s the Difference?

Anyone who works in digital marketing has heard of personalization. Website personalization, content personalization, email personalization, you name it – we’re all familiar with the concept.

When it comes to website personalization vs. content personalization, are they all that different?

Website Personalization

Website personalization is the practice of targeting content, design, and messages to customers on an individual basis. This means that different versions of a content piece, design, or message will be shown to different customers based on their behaviors and preferences.

Content Personalization

Content personalization is the process of tailoring content to suit individual visitors’ preferences rather than a broad audience. Unlike website personalization, which is primarily focused on improving visitors’ experience on your website, content personalization aims to increase conversions and improve the performance of specific pieces of content.

Should You Invest in Both Content Personalization and Website Personalization?

When it comes to website personalization vs. content personalization, most marketers agree that both strategies are necessary for success. In fact, many experts believe that a well-rounded digital marketing strategy must include both website personalization and content personalization.

Both website and content personalization focus on creating a unique experience for individual customers, ultimately improving their experiences on your website and enhancing their loyalty.

With a personalization strategy, you can deliver the right message to the right person at the right time. This helps build a stronger, more meaningful connection between you and your customers, which results in increased sales and higher conversion rates.           

5 Reasons Why You Need to Combine Website and Content Personalization

Personalization is an essential part of a digital marketing strategy. The ability to show customers different content or designs based on their behaviors and preferences is a powerful tool that can be used to improve conversions and build a relationship with your customers.                  

Still curious as to the benefits of combining website and content personalization? Here are five compelling reasons why you should consider investing in both strategies:

1. Reduced Bounce Rates All-Around

Increased website and content personalization can reduce bounce rates across the board. That’s because the content shown to your customers is more relevant to their needs and interests, which means they’re more likely to stay on your website longer, consuming more content and engaging with your offers.

For example, if you include an adaptive content hub on your website, you can show different content to customers based on their actions and interactions with your website. This helps you build a deeper connection with your customers, which results in higher levels of engagement and a lower bounce rate.

Source: Hushly

2. Prevents Customer Churn

Customer churn refers to the percentage of customers who are no longer actively using your services. When customers begin to feel disconnected from your brand, they’re more likely to churn, which can have a significant impact on your bottom line. The best way to reduce customer churn is to build a strong connection with your customers, which is something that website and content personalization can help you achieve.

When you’re presenting your audience with only the most relevant content and offers, it shows them that you’re invested in their success. Not only are you taking the time to ensure they are only getting the most relevant information possible, but you are also proving that you’re paying careful attention to their needs and preferences.

3. Increases User Engagement

The more relevant content you put in front of your audience, the more likely they will engage in that content. By including both website and content personalization strategies in your digital marketing strategy, you can increase your audience’s engagement with your brand, resulting in a higher level of conversions.

Not only does personalized content increase engagement while on your website, but it is truly informative, then your audience may feel compelled enough to share it with their own following via social media or email. This can help build a larger audience and generate more revenue.

4. Fosters Real-Time Interactions

When you combine website and content personalization strategies, you’re able to identify the most relevant content at the moment your customers are interacting with your website. This means you can show that content to your customers in real-time and foster a more personal interaction. This increases the level of engagement you can achieve, resulting in a higher level of conversions.    

5. Personalized Experiences Increases Customer Loyalty

Finally, arguably one of the biggest benefits of personalized website experiences and personalized content is that they increase customer loyalty. When your customers feel like you’re paying attention to their needs and providing a tailored experience, they’re more likely to become advocates and continually promote your brand to their friends and colleagues. This builds a more extensive customer base, which can result in higher levels of revenue. 

Take Personalization to the Next Level with Hushly

Personalization can mean a lot of different things to different people. But at its core, it’s all about providing your customers with a unique and customized experience that matches their preferences, thereby increasing conversions and building a stronger connection with your audience.

When you take it to the next level and incorporate content and website personalization strategies, you’re able to provide your customers with a truly immersive and personalized experience. This helps you build a deeper connection with your audience, which in turn increases the likelihood that they’ll become advocates and return to make future purchases.

This is what sets the Hushly experience apart from the competition. We help you create personalized account-based experiences built to improve conversions, increase engagement, and build stronger connections with your audience.

Ready to start creating a personalized account-based experience that your clients will love? Request your demo today!

AI Marketing: Everything You Need to Know to Get Started

AI marketing is a broad term that can encompass many different things. And as you might expect, it can be a little confusing if you don’t know where to start. What exactly is AI marketing? What are the benefits of using it? To help you out, here’s everything you need to know to get started.

What Exactly is AI Marketing?

Artificial intelligence (AI) marketing is a process that uses audience data from all your marketing channels, paired with machine learning concepts like natural language processing (NLP), to predict user behaviors and both create and deliver highly relevant content.

It’s typically used to increase engagement and ultimately drive more sales. But it can also be used to increase brand awareness and generate new customers. In short, AI marketing can improve your marketing efficiency and increase your revenue.

The 3 Components of AI Marketing

AI is now an integral part of marketing, and with an increasing number of platforms using it to engage with consumers, it’s crucial to master its use. Before jumping into the challenges and benefits of AI marketing, it’s essential to understand its three core elements:

1. Machine Learning (ML)

Machine learning is the most basic function of AI marketing. It refers to the use of AI to process large amounts of data and create models that can make predictions about future behaviors.

It’s a core function of AI marketing because it enables you to use AI to improve your marketing efficiency.

For example, machine learning can identify the most relevant content to send your customers based on their past behaviors, rather than guess what they want. This helps you optimize your marketing efforts while also increasing engagement.  

2. Analytics and Big Data

AI marketing is all about using data, so analytics and big data are such a core part of it. Machine learning needs this data to make predictions.

It’s this information that allows you to use AI to improve your marketing efficiency. For example, analytics and big data can be used to identify which of your marketing channels are generating the highest return.

3. Selection of an AI Platform

The final core element of AI marketing is the platform. The platform is the software component that dates your data and uses it to build your models. The more advanced the platform, the better your models will be. But the best AI marketing platforms go even further than this. They’re also designed to optimize your workflow, making it easier to use AI in your marketing efforts. They also have integrations with other marketing tools, allowing you to combine AI’s benefits with those of your current platform.

Benefits and Challenges of AI Marketing: What You Should Be Considering

AI marketing has several benefits, but it also comes with its fair share of challenges. Here are a few things to keep in mind when deciding whether or not to implement AI marketing into your strategy:

Benefits of AI Marketing

Technology is constantly evolving, and it’s not just in the form of products and services. Marketing technology also evolves rapidly, and now AI marketing tools make it easier than ever to set up, target, and optimize your marketing campaigns.

Below are a few of the many benefits that come with AI marketing:

Increased Marketing ROI

The first significant benefit of AI marketing is its increased marketing ROI. With machine learning, you can improve your marketing efficiency, increasing your return on investment. This allows you to expand your marketing budget without increasing your overhead. It also allows you to test new marketing strategies without investing a large amount of money. This helps you find the most effective ways to reach your audience without breaking the bank.

Improved Personalization

The second significant benefit of AI marketing is its improved personalization. Machine learning allows you to identify your customers’ preferences and behaviors, enabling you to customize your marketing messages. This helps you to increase your response rates and improve your customer experience. It also enables you to keep your customers engaged, increasing their lifetime value.   

Enhanced Marketing Measurements

Another benefit of AI marketing is its enhanced marketing measurements. Machine learning provides a wealth of data that can be used to improve your marketing metrics. This includes your response rates and sales conversions. It also includes your online and offline marketing metrics, such as the number of leads generated and the number of new customers acquired.                  

This data can be used to improve your ROI, which leads to even more significant benefits.

Source: Hushly

Quicker Data-Based Decision-Making

With access to more data faster than ever before, AI marketing allows you to make data-based decisions quickly. This helps you avoid making costly mistakes and take advantage of opportunities as they arise. It also helps you stay one step ahead of your competitors, allowing you to gain a competitive advantage. 

Challenges of AI Marketing

While AI marketing comes with several benefits, it also comes with its fair share of challenges. Here are a few things to keep in mind when deciding whether or not AI marketing is suitable for you:

Ensuring Data Privacy

The first major challenge of AI marketing is its potential impact on your data privacy. Machine learning is a powerful tool when used correctly, but as with any technology, it can be abused as well. This allows you to target your marketing efforts more effectively, giving rise to several privacy concerns.

One of the biggest concerns when it comes to data privacy is the collection and use of data by third parties. Many marketing tools collect your data, use it to identify your preferences, and then use this information to send you marketing messages. This may seem harmless, but it actually puts your data at risk. This is because many third-party providers are not regulated or monitored, so they are free to use your data however they see fit.

Encouraging Stakeholder Buy-In

The second major challenge of AI marketing is its potential lack of buy-in from your stakeholders. While AI isn’t a new concept, there is still a lot of misinformation and confusion surrounding it. This makes it difficult for your stakeholders to understand and accept AI as a legitimate marketing tool. This lack of buy-in can make it challenging to obtain the necessary funding and resources to implement AI into your marketing efforts.

Navigating Issues with Initial Deployment

The final major challenge of AI marketing is its relatively slow adoption by marketers. Again, with the confusion and misinformation surrounding AI, many marketers are reluctant to implement it into their marketing efforts. This makes it difficult for AI to gain traction and reach its full potential.

Put Your Data to Work for You with Hushly

Hushly is a platform that uses AI to turn your data into a source of revenue. By using our data integration platform, you can collect information from all of your marketing channels and then use it to send you relevant offers and discounts. 

With a wealth of data at your disposal, you can make data-based decisions that help you achieve your marketing goals more efficiently.  

Ready to harness the power of your analytics? Request your demo today!